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1. Digital Marketing Framework
Roeder Fletcher
Chief Product & Data Man
roeder@oriondigitalmarketing.com
+1 (720) 231-1598

2. FMOT
TV, Radio,
Print, etc.
1st Direct
Company/Product
Contact
SMOT
Customer
Experience

3. FMOT
• Referrals
• Vendor
Recommendations
• Product Research
• Word of Mouth
Homepage
What Comes Out:
Phone Calls
RFP’s
Email Inquiries
Referrals
Reviews
•
•
•
•
•
SMOT
Testimonials
Seller Reviews
Social Engagement
User-Created Media
User-Referrals

4. What Goes In:
Video Host
(Vimeo)
Content
oriondigitalmarketing.com
Homepage
What Comes Out:
Phone Calls
RFP’s/Purchases
Email Inquiries
Referrals
Reviews
•
•
•
Webinars
Conference Talks
Product Demos

5. Broad-Targeted Keyword
Optimization (e.g. “Big Data”)
Search
Engines
Organic Search
Homepage
What Comes Out:
Phone Calls
RFP’s/Purchases
Email Inquiries
Referrals
Reviews
Page Content
SEO – Meta, Titles,
Keyword Density etc.

6. What Goes In:
oriondigitalmarketing.com
Video Host
(Vimeo)
Broad-Targeted Keyword Optimization
(e.g. “Data Driven Marketing”)
Content
Search
Engines
Organic Search
Homepage
What Comes Out:
Phone Calls
RFP’s/Purchases
Email Inquiries
Referrals
Reviews
•
•
•
•
•
Editorial & Photos
Embedded Video
YouTube
Customer (Video) Testimonials
Page Optimization
Overall Look & Feel / Navigation
Backlinks
Content
Blog Site
What Comes Out:
Homepage SEO
Site Referrals
Comments / Email
Subscribers
Phone Calls

7. Posts optimized for high traffic, low
competition terms with proven
conversion rates
For searches, leverage your network to
promote your offering and utilize
partners/vendors networks to rank for
their terms
Search
Engines
Organic Search
Homepage
What Comes Out:
Phone Calls
RFP’s/Purchases
Email Inquiries
Referrals
Reviews
Backlinks
Blog Site

8. What Goes In:
•
•
•
•
•
PPC Campaigns (Google and Bing)
Keyword Trend Analysis
Microsite Construction & Configuration
Search Engine PPC Campaign Monitoring
A/B Content & Landing Page Testing (Ad
and Site)
Conversion Tracking
Search
Engines
Paid
Search
Custom
Custom
Landing
Landing
Pages
Technology
Pages
Microsites
Organic Search
Ads that Leverage:
• Services
• Technologies
• Industries
• Partners
Homepage
datadriven-marketing.com
bigdata.oriondigitalmarketing.com
Narrow Keyword
Optimization
(e.g. Data Driven
Marketing)

9. Search
Engines
Organic Search
Homepage
Paid
Search
Custom
Landing
Pages
What Comes Out:
Technology
Microsites
Phone Calls
RFP’s/Purchases
Email Inquiries
Referrals
Reviews
Backlinks
Blog Site

10. What Goes In:
Editorial, Photos, and Video including:
• Partner News
• Acquisitions
• Technology Developments
• Offering more specific
Starts picking upExpansions
• Publications
keyword setsdynamic site content
• Any as content grows
Search
Engines
Organic Search
Homepage
Backlinks
Blog Site
• Rehashed Content OK
• Home-to-Home links
What Comes Out:
Phone Calls
RFP’s/Purchases
Email Inquiries
Referrals
Reviews
Newsletter
(Microsites)
With monthly send
news.oriondigitalmarketing.com

11. What Goes In:
•
•
•
•
Homepage
Backlinks
Backlink snippets of Blog and
Newsletter Articles
Post-event Photos
Event & News announcements
Video Content
Blog Site
Twitter
Facebook
LinkedIn
What Comes Out:
Phone Calls
RFP’s/Purchases
Email Inquiries
Referrals
Reviews
Newsletter
(Microsites)

12. Forums
3rd Party
“Authority”
Sites
Industry
News
Sites
A Tough Nut to Crack:
•
•
No user control
Sales pitch aversion
What can we do?
you do?
•
•
•
Sponsorship (purchase display advertising)
Directly purchase display advertising (banners)
Buy Ad Network display advertising with remarketing
Engage forum users one-on-one
Buy leads
Organic
Search
Engines
Organic Search
Homepage

13. 3rd Party
“Authority”
Sites
Forums
Industry
News
Sites
Forum
engagement =
“micro leads”
Custom
Landing
Pages
A Tough Nut to Crack:
•
•
No content influence
Sales pitch aversion
What can you do?
•
•
Directly purchase display advertising (banners)
Buy Ad Network display advertising with remarketing
Get
users
to
engage
with
your
microsites
What Comes Out:
Technology
Microsites
Phone Calls
RFP’s/Purchases
Email Inquiries
Referrals
Reviews

14. 3rd Party
“Authority”
Sites
Forums
Industry
News
Sites
Video Host
(Vimeo)
YouTube
Content
Content
Organic
Search
Engines
Organic Search
Homepage
Backlinks
Blog Site
Twitter
Facebook
LinkedIn
Paid
Search
Custom
Landing
Pages
What Comes Out:
Technology
Microsites
Phone Calls
RFP’s/Purchases
Email Inquiries
Referrals
Reviews
Newsletter
(Microsites)