The document discusses an organizational study of Akay Flavours, a 100% export-oriented company specializing in oleoresins and essential oils from spices. It covers various aspects including the company's history, objectives of the study, strengths and weaknesses, along with SWOT analysis, findings, and recommendations for improvement. The study highlights the operational structure, commitment to quality, and the need for better product innovation and pricing strategies to enhance competitiveness.

1. ORGANIZATIONAL STUDY
PRESENTED BY:
Lijin Mathew
BATCH 1

2. INTRODUCTION
 My organization study was done at Akay
Flavours, Pathanamthitta
 This company deals with production of
oleoresins, essential oils and natural colors of
spices like ginger, pepper, cardamom, chilly,
etc.
 The company is 100% export oriented company

3. OBJECTIVES OF THE STUDY
 To get an industrial exposure
 To learn functioning and operations of different
departments in an organization
 To get knowledge about the working culture of an
organization
 To understand the theory with practical
 To interact with highly qualified managers and study their
duties and responsibilities
 Recommend the findings of my study for the successful
implementation
 To know the industries expectations toward the
management students

4. AKAY FLAVOURS AND AROMATICS
 Founded in 15 April 1995 by A&P Group under the
company’s act 1956.
 A(Alex Koshy) & P(Rajendra Prasad) Group based in
Dubai, UAE
 Akay manufactures paprika and spice oleoresins, natural
essential oils, and natural colors for the global food
industry and it concentrating only in foreign market
 Akay has a worldwide presence with own warehouses
and sales offices in USA, Europe, China and Japan.
 The company has got IS0 9001:2008 certificates for its
quality

5. LOGO

6. MISSION
Caring on manufacturing, extracting, formulating,
purchasing, selling and dealing in aromatic
compounds and flavours, essential oils and their
blends and derivation from spice herbs, fruit plants
and trees.
VISION
To improve the quality of product and provide good
health for people all over the world.

7. ORGANIZATIONAL STRUCTURE

8. MANAGING DIRECTOR
PRODUCT
ION DEPT
MAINTENA
NCE DEPT
HUMAN
RESOURCE
DEPT
QUALITY
ASSURANCE
DEPT
MATERIA
L DEPT
R&D
DEPT
FINANC
E DEPT
MARKETI
NG DEPT
TECHNICA
L VP TECHNICA
L VP
SENIOR
MANAGER
HR
TECHNICAL
VP VP GLOBAL
SOURCING
SENIOR
MANAGER
FINANCE
GENERAL
MANAGER
MANAGER
ASST.
MANAGER
EXECUTIVE
MANAGER
DEPUTY
GENERAL
EXECUTI
VE
ASST.
MANAGER
MANAGER
EXECUTI
VE
SENIOR
OFFICERSENIOR
OFFICER
ASST.
MANAGER
ASST.
MANAGE
R
OFFICER
JUNIOR
OFFICER
EXECUT
IVE
SENIOR
OFFICER
OFFICER
JUNIOR
OFFICER
EXECUTIVE
SENIOR
OFFICER
SENIOR
OFFICER
JUNIOR
OFFICER
JUNIOR
OFFICER
SENIOR
OFFICER
OFFICER OFFICER
JUNIOR
OFFICER
JUNIOR
OFFICER
JUNIOR
OFFICER
SENIOR
MANAGE
R

9. FUNCTIONAL DEPARTMENTS
1. Human resource department
2. Production department
3. Material department
4. Maintenance department
5. Quality assurance department
6. Marketing department
7. Finance department
8. Research and development department

10. SWOT ANALYSIS

11. STRENGTHS
 Use of modern and automatic machine
 Efficient management.
 Commitment to customer satisfaction by keeping National
and International quality standards.
 High quality products.
 Increased awareness.
 100% EOU
 HACCP and ISO certification
 GMP
 Swathanthra union - trade union.

12. WEAKNESS
 Product innovation is very poor as compared to the
competitors.
 Underutilization of installed capacity. The company have
huge machineries and well developed laboratories but they
are not using up to the installed capacity
 Product is seasonal.
 Batch production delays output

13. OPPORTUNITIES
 Globalization increased the opportunity for the export
extracts.
 The company can introduce of new branches all over the
world
 Product diversification is possible.
 Very few companies in the field.
 India is the largest producers in spices.

14. THREATS
 Increasing competition.
 Increasing price of raw materials.
 High manufacturing cost.
 The taste of customer is changing.
 Rules and financial policies in the exporting countries.
 Unpredictable strikes and new taxation policies.

15. FINDINGS
 The Company continuously strives to meet the
expectations of the customers.
 Every departments having huge responsibilities in their
respective areas.
 Co-operation between management and employees are
visible.
 The safety guidelines are not following strictly by the
employees .
 The Company is still modernized in many areas.
 Company is having highly qualified and experienced
managers.

16.  Rising production cost because of increasing expenditure.
 Unscientific pricing strategies.
 Welfare activities of Akay are noticed very innovative.
 The environment friendly activities are recommendable.
 The company has not faced any strike for past few years.
 Quality Assurance Performance makes the product
process more valuable
 Industry is expecting highly competent management
students for their future

17. SUGGESTIONS
 The company should follow fair pricing.
 Make the employees to follow the safety measures strictly
 Try to cut down the manufacturing cost by reducing
expenditures
 Only experienced adult male workers at danger machines.
 Provide awareness about the product to the general public
it will increase the sales of the company.

18.  Reduce the number of intermediaries in the distribution
channel to make the supply chain more efficient and
effective.
 Proper training should be given to the employees in
maintenance department and periodic coaching should be
provided to all employees as it helps in tactfully handle
the risks.
 Introduce latest technologies in the entire mechanisms.
 Encourage innovative promotional strategies to counter
the competitors
 Introduce innovative products according to the trend and
changing preferences of the customers
 Provide job opportunities for women also.

19. CONCLUSION
Although the organization study was very useful for my
study. I got some good idea about the actual working of one
organization and departments. And Akay Flavours and
Aromatics Pvt.Ltd is the best example in the state for the
best entrepreneurship