This document discusses Honda's market share for motorcycles compared to Yamaha from 2005 to 2009. It shows that Honda's market share increased over this period, reaching 78.76% in 2009, while Yamaha's market share also increased but remained lower than Honda's at 58.6% that year. The document contains charts displaying the yearly market share percentages for Honda and Yamaha motorcycles over this five year period.

1. The Power of Dreams
Honda

2. The Power of Dreams
Honda
The Power of Dreams
Honda

3. The Power of Dreams
Honda

19. Product

23. Promotion

28. Price

29. Producer
Share holder
Retailer
Customer

31. Place

34. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
2005 2006 2007 2008 2009
Honda
Yamaha
Honda Yamaha
2005 39% 39%
2006 55.30% 42.70%
2007 58.96% 44.50%
2008 73.96% 50.60%
2009 78.76% 58.60%

38. The Power of Dreams
Honda