Stakeholders are individuals and organizations that are affected by or can influence a company's activities and objectives. Key stakeholders include managers, shareholders, suppliers, customers, finance providers, employees, government, community groups, and competitors. It is important for companies to identify stakeholders and understand their objectives because strategies that conflict with powerful stakeholders are likely to fail, while agreement from stakeholders increases the chances of success. The document then outlines the typical objectives of each stakeholder group.

1. 1
Organisational Stakeholders

2. 2
Who are Stakeholders?
 Stakeholders can be considered as people
and organisations who influence the
activities, resources and the objectives of an
organisation .
 They are affected by, and feel they have a
right to benefit, or be in agreement with the
organisation's particular strategic objectives
and behaviour.

3. 3
Stakeholders

4. 4
Stakeholders
 Managers of the company
 Shareholders of the company
 Suppliers & Customers
 Finance Providers
 Employees
 Government
 Community/ Pressure Groups
 Competitors

5. 5
Why important to identify
stakeholders?
 if an organisation tries to implement
strategies which are in conflict with the
interests of powerful stakeholders those
strategies are highly likely to fail.
 however, that if powerful stakeholders are in
agreement, their support will greatly increase
the chances of success.

6. 6
Stakeholder’s Objective
Manager concerned with:
 size of growth of org
 profitability
 Job security
 Status/ prestige (office size, company car, number of
subordinates etc)

7. 7
Stakeholder’s Objective
Shareholders concerned
with:
 Steady flow of income (dividends)
 Capital growth & continuation of the business

8. 8
Stakeholder’s Objective
Suppliers concerned with:
 Fair price & regular business
 Prompt settlement
Customers concerned with:
 Value for money
 Products & services to live up to expectation
 Quick response to complaints & replacements for
defective products

9. 9
Stakeholder’s Objective
Finance Providers
concerned with:
 Security of their loan
 Company’s adherence to any stipulated
conditions

10. 10
Stakeholder’s Objective
Employees concerned with:
 Job security
 Pay & working conditions
 Job satisfaction

11. 11
Stakeholder’s Objective
Govt concerned with:
 Finance through taxation
 Political support for its legislated activities
 Orgn meeting with relevant legal
requirements

12. 12
Stakeholder’s Objective
Community & Pressure
Groups concerned with:
 Consumer protection
 Environment protection (ecological balance)
 Assistance with local community (poverty
eradication, schemes for the elderly etc)

13. 13
Competitors concerned
with:
 The degree of rivalry between themselves &
existing players in the industry.
 The degree of potential rivalry or threat of
new entrants
Stakeholder’s Objective