Accounting

1. 1
Organisational Stakeholders

2. 2
Who are Stakeholders?
 Stakeholders can be considered as people
and organisations who influence the
activities, resources and the objectives of an
organisation .
 They are affected by, and feel they have a
right to benefit, or be in agreement with the
organisation's particular strategic objectives
and behaviour.

3. 3
Stakeholders

4. 4
Stakeholders
 Managers of the company
 Shareholders of the company
 Suppliers & Customers
 Finance Providers
 Employees
 Government
 Community/ Pressure Groups
 Competitors

5. 5
Why important to identify
stakeholders?
 if an organisation tries to implement
strategies which are in conflict with the
interests of powerful stakeholders those
strategies are highly likely to fail.
 however, that if powerful stakeholders are in
agreement, their support will greatly increase
the chances of success.

6. 6
Stakeholder’s Objective
Manager concerned with:
 size of growth of org
 profitability
 Job security
 Status/ prestige (office size, company car, number of
subordinates etc)

7. 7
Stakeholder’s Objective
Shareholders concerned
with:
 Steady flow of income (dividends)
 Capital growth & continuation of the business

8. 8
Stakeholder’s Objective
Suppliers concerned with:
 Fair price & regular business
 Prompt settlement
Customers concerned with:
 Value for money
 Products & services to live up to expectation
 Quick response to complaints & replacements for
defective products

9. 9
Stakeholder’s Objective
Finance Providers
concerned with:
 Security of their loan
 Company’s adherence to any stipulated
conditions

10. 10
Stakeholder’s Objective
Employees concerned with:
 Job security
 Pay & working conditions
 Job satisfaction

11. 11
Stakeholder’s Objective
Govt concerned with:
 Finance through taxation
 Political support for its legislated activities
 Orgn meeting with relevant legal
requirements

12. 12
Stakeholder’s Objective
Community & Pressure
Groups concerned with:
 Consumer protection
 Environment protection (ecological balance)
 Assistance with local community (poverty
eradication, schemes for the elderly etc)

13. 13
Competitors concerned
with:
 The degree of rivalry between themselves &
existing players in the industry.
 The degree of potential rivalry or threat of
new entrants
Stakeholder’s Objective