This contains the organic food processing and export industry in Sri-Lanka along with explanation of target market, key players and possible future development.

2. Introduction
 Global outlook
 Local outlook
 Key players in the local market
 Organizational analysis
 Future development

3. What is Organic?
produced or involving production
without the use of chemical fertilizers,
pesticides, or other artificial chemicals.

4. Global Outlook
Traditional agriculture has been
practiced for several thousand years
since the human evolution begun.
In the late 1930s and early 1940s Sir
Albert Howard and his wife developed
organic agriculture.
Sir Albert Howard is widely
considered the "father of organic
farming“.

5. Global Organic Market
1. Land - Currently there are
43.1Million hectares under organic
agricultural management.
2. Players
29%
36%
17%
1%
16%
1%
Africa
Asia
Europe
North America
Latin America
Ocenia

6. Barriers to Organic Buying
Financial Restrictions
Preparation and Storage of food
Distribution of Food
Lack of knowledge and Education
Cultural values and lifestyles

7. Demand Factors for
Organic Buying
Generation is health conscious
Organic food is healthy
Environment friendly
It is in line with Sustainable
Development Goals

8. Local Outlook
1. The Environment - Conventionally the
organic product is positioned as a healthy
product amongst the health-conscious
people
2. The Target Individual - The target
market of consumers are ones in the
ages of 18-55 or above.
The target income levels between 45000-
100000lkr.

9. 3. The target Organizations -
Organizations such as hotels, hospitals
and schools who caters for the middle-
income levels in Colombo and greater
Colombo areas.
4. Major export markets
1. USA
2. Germany
3. UK
4. France
5. Japan
6. Middle East

10. Key Players
1. Saaraketha
Saaraketha was founded in 2008 to
catalyze a transition to agricultural
entrepreneurship and sustainable
production technologies.
2. CIC Agri Businesses (Private)
Limited
CIC Agri Businesses (Private) Limited
An organization becoming one of the
largest agricultural tycoons currently
in Sri-Lanka.

11. 3. Renuka Agri Foods PLC
Renuka group in the organic segment
caters on to a limited customer
segment. Which is Coconut related
products.
4. Bio Foods (Pvt) Limited
Bio Foods (Pvt) Ltd is an established
Organic and Fairtrade
company incorporated in 1993 Kandy.

12. Organic Productions
Saaraketha CIC Agri Renuka Agri Bio Foods
Organically
Grown
Vegetables
Dairy Products Coconut Milk Packed Tea
Organic Fruits Banana Coconut Milk
Powder
Black Tea
Organic Spices Fertilizers Coconut Water Green Tea
Natural Pickles Maize Products Drinking Coconut
Milk
Organic Spices
Yams Seeds Virgin Coconut Oil Traditional Rice
Traditional Rice
Types
Meat Products Coconut Spread Coconut Products

13. Organization Analysis
Saaraketha CIC Agri
Renuka
Agri Bio Foods
Number Of
Employees
820 1962 975 1060
Sales
Turnover
20.3 Million 23.5 Million 19.2 Million 21.3 Million
Market
Capitalization
5030 Million 6800 Million 4200 Million 5350 Million
Market Share 32.00 LKR 76.00 LKR 49.00 LKR 55.00 LKR

14. Strengths & Opportunities
1. Strengths
 Skilled Labor
 Farmers are trained for
sustainable agriculture
 Using of the Green Concept
 Mass range of organic products

15. 2. Opportunities
 Increased demand in global
market
 Expand in new markets
 Value added exporting goods
 People are turning for a healthy
lifestyle

16. Future Developments
in the Industry
Greek Yogurt
Smoothies
Organic Chocolates
Herbal Porridge Powder (Kola Kenda)
Dehydrated Jak & Pineapple

17. Why Organic food industry
is an emerging one ?
0
2
4
6
8
10
12
14
2010 2012 2014 2015
Income Per Year (Billions)
Income Per Year (Billions)

18.  Mass supply chain
 Health conscious people
 Low cost
 Less competitors

19. Conclusion
 Which market we choose ?
 Product category?
 Capital ?

20. THANK YOU

21. References
 Organic Products in Sri Lanka|Organic Agriculture [online]
Available at: http://www.srilankabusiness.com/organic/
[Accessed 26 Dec. 2016].
 GON « Global Organic Network International. [online]
Available at:
http://organicnetwork.biz/organic-market
[Accessed 1 Jan. 2017].
 Renuka | Agri Business | Coconut Products. [online] Available at:
http://renukagroup.com/agri_business_cocnut_products/index.php
[Accessed 1 Jan. 2017].
 Organicconsumers.org. (2008). Top Ten Barriers to Organic and
Local Food Access for Low-Income Individuals.
[online] Available at: https://www.organicconsumers.org/news/top-ten-barriers-organic-and-
local-food-access-low-income-individuals
[Accessed 29 Dec. 2016].
 Saaraketha - Sri Lanka. [online] Available at: http://www.saaraketha.com/
[Accessed 1 Jan. 2017].