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SEO aur Mayavi Chudail
Birla
http://bkbirla.in/
Why this title for the talk?
It is a boring topic so I thought at least the title
should be interesting
So chose a comics ...
Disclaimers
No instant results like late night ads
These are guesses not facts
No time back guarantees
SEO is not OTC drug...
Why SEO?
SEO is not a Mayavi Chudail
Do you have a rich father?
Builds long term value as opposed to short
term benefits
•...
Philosophy
It is more and more technical now
Don’t try to fool around
Think like a google programmer
Become influential
Fo...
Real Stuff
Be the tailor
Maintain hygiene
Sab ki suno par apne customers ki karo
Don’t shoot yourself in the foot
Secular ...
Be the tailor
Measure index size and page types ( site: )
Understand crawl behaviour ( Analytics is not
enough )
Automate ...
Maintain Hygiene
Webmasters

•

Sitemaps ( coverage and % indexed )
Crawl Rates / Time
Crawl Errors
Structured Data / Rich...
Maintain Hygiene
Robots
Authorship
Rich Snippets
Above the fold content ( don’t juggle HTML,
visual extraction works )
Pag...
Sab ki suno par karo customers ki
Read all Matt Cutts says, But don’t believe it
Google is important but they are not goin...
Don’t shoot yourself in the foot
Nofollow to self
No SEO test cases in smoke testing
Robots to allow not deny
Index has st...
Secular first then religious
Things which impact larger audience first
Kill the beast not the flies

•

•
Structure
Make it easy for search engine
Link less but link structured
Convey structure by different signals

•

•

•

Lin...
Inlinks
•

•

•

•

•

•

•

•

•

•

•

Great Content
Contribution
Humour
Participate
Research
Social Media
Videos
Events...
Performance
VVIP
Measure it everywhere and every page type

•

•

Webmasters
Analytics
Webserver Logs
Pagespeed/Yslow

o

...
Tools of the trade
Free

•

Analytics ( server side if site is big )
Webmasters
Google.com
SeoBook toolbar
Firebug
Pagespe...
Dreamy Stuff
Location will be very important
Google will become language driven
Device personalization
Mobile is Godzilla
...
We killed the beast
And lived happily ever
after
Thanks
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Seo aur mayavi chudail

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A presentation on SEO explaining various aspects and dimensions.

Published in: Technology
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Seo aur mayavi chudail

  1. 1. SEO aur Mayavi Chudail Birla http://bkbirla.in/
  2. 2. Why this title for the talk? It is a boring topic so I thought at least the title should be interesting So chose a comics name • •
  3. 3. Disclaimers No instant results like late night ads These are guesses not facts No time back guarantees SEO is not OTC drug, it is a prescription drug I do reserve the right to be wrong • • • • •
  4. 4. Why SEO? SEO is not a Mayavi Chudail Do you have a rich father? Builds long term value as opposed to short term benefits • • •
  5. 5. Philosophy It is more and more technical now Don’t try to fool around Think like a google programmer Become influential Follow SEO ethics Strategic not tactical • • • • • •
  6. 6. Real Stuff Be the tailor Maintain hygiene Sab ki suno par apne customers ki karo Don’t shoot yourself in the foot Secular first then religious Structure Inlinks Performance • • • • • • • •
  7. 7. Be the tailor Measure index size and page types ( site: ) Understand crawl behaviour ( Analytics is not enough ) Automate measurements and understand trends Watch aberrations closely as they can point to other issues • • • •
  8. 8. Maintain Hygiene Webmasters • Sitemaps ( coverage and % indexed ) Crawl Rates / Time Crawl Errors Structured Data / Rich Snippets o o o o Analytics • Shortcuts to key page types Exclude brand queries o o
  9. 9. Maintain Hygiene Robots Authorship Rich Snippets Above the fold content ( don’t juggle HTML, visual extraction works ) Page size • • • • •
  10. 10. Sab ki suno par karo customers ki Read all Matt Cutts says, But don’t believe it Google is important but they are not going to use your site • •
  11. 11. Don’t shoot yourself in the foot Nofollow to self No SEO test cases in smoke testing Robots to allow not deny Index has staging site Bad internal/external linking Broken Links Duplicate content Different content for Google • • • • • • • •
  12. 12. Secular first then religious Things which impact larger audience first Kill the beast not the flies • •
  13. 13. Structure Make it easy for search engine Link less but link structured Convey structure by different signals • • • Links Sitemaps URL and title structure o o o Structure can be more accurate than classification •
  14. 14. Inlinks • • • • • • • • • • • Great Content Contribution Humour Participate Research Social Media Videos Events Opensource Lists Controversy
  15. 15. Performance VVIP Measure it everywhere and every page type • • Webmasters Analytics Webserver Logs Pagespeed/Yslow o o o o
  16. 16. Tools of the trade Free • Analytics ( server side if site is big ) Webmasters Google.com SeoBook toolbar Firebug Pagespeed YSlow Gtmetrix Moz.com o o o o o o o o •
  17. 17. Dreamy Stuff Location will be very important Google will become language driven Device personalization Mobile is Godzilla Google will become more opaque Social will matter more and more • • • • • •
  18. 18. We killed the beast And lived happily ever after Thanks

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