Content is built up to be a blanket solution for all businesses in today's digital economy. The truth is, it doesn't work for everyone and it doesn't always make sense for your business.
With all apologies to Merlin Mann, this is my re-interpretation of his famous presentation to the staff at my school. Due to some time considerations and because he is so awesome, I at times (like the opening slide!) egregiously and without remorse rip off Mr. Mann directly. I hope he doesn't mind.
Bridging the Gap - The Future of LearningClint Hamada
This is our group's presentation on The Future of Learning at Learning 2.010 in Shanghai. We chose to focus on what we think is going to be the future of learning as well as some things that we are doing now (or can start doing tomorrow) to bridge that gap. We also tried to connect our vision of the future with the IB Learner Profile and with the NETS*S.
Presentation given in Elluminate as part of the 2010 Becoming a Webhead TESOL EVO session. Find out more about it here: http://baw2010.pbworks.com/Graham-session
With all apologies to Merlin Mann, this is my re-interpretation of his famous presentation to the staff at my school. Due to some time considerations and because he is so awesome, I at times (like the opening slide!) egregiously and without remorse rip off Mr. Mann directly. I hope he doesn't mind.
Bridging the Gap - The Future of LearningClint Hamada
This is our group's presentation on The Future of Learning at Learning 2.010 in Shanghai. We chose to focus on what we think is going to be the future of learning as well as some things that we are doing now (or can start doing tomorrow) to bridge that gap. We also tried to connect our vision of the future with the IB Learner Profile and with the NETS*S.
Presentation given in Elluminate as part of the 2010 Becoming a Webhead TESOL EVO session. Find out more about it here: http://baw2010.pbworks.com/Graham-session
A presentation for the CoETaIL course 3: http://www.coetail.asia/page/Course+3
A combination of 2 previous presentations (Designing Compelling Presentations & Making a Lasting Impression) used for the Flat Classroom Workshop at the 21st Century Learning Conference in Hong Kong, September 2009.
Some thoughts about hack days, developers, and data... Performed by Neontribe at the Culture Hack East data day: more on that at http://culturehackday.org.uk NB: Read the notes view. Doesn't make a lot of sense otherwise...
Semantic search isn't just about structured data. The way we write can help Google to understand content and, if you know what you're doing, allow you to land your content in an AnswerBox. Find out how to turn unstructured content into structured data and why SEO is all about reducing friction.
Semantic Optimization with Structured Data - SMX MunichCraig Bradford
Craig Bradford, SMX Munich
The future of structured data isn’t about understanding what a thing is, it’s about understanding what a thing can do. It is allowing us to move past "strings to things" and into actions and anticipatory search. In this presentation I cover:
How structured data has changed (strings to things)
How to get apps indexed by Google
Using structured data to say what a thing can do (things to actions)
Email markup for events and more
The future of Google Now (actions to anticipation)
Some predictions and trends about what comes next
A presentation for the CoETaIL course 3: http://www.coetail.asia/page/Course+3
A combination of 2 previous presentations (Designing Compelling Presentations & Making a Lasting Impression) used for the Flat Classroom Workshop at the 21st Century Learning Conference in Hong Kong, September 2009.
Some thoughts about hack days, developers, and data... Performed by Neontribe at the Culture Hack East data day: more on that at http://culturehackday.org.uk NB: Read the notes view. Doesn't make a lot of sense otherwise...
Semantic search isn't just about structured data. The way we write can help Google to understand content and, if you know what you're doing, allow you to land your content in an AnswerBox. Find out how to turn unstructured content into structured data and why SEO is all about reducing friction.
Semantic Optimization with Structured Data - SMX MunichCraig Bradford
Craig Bradford, SMX Munich
The future of structured data isn’t about understanding what a thing is, it’s about understanding what a thing can do. It is allowing us to move past "strings to things" and into actions and anticipatory search. In this presentation I cover:
How structured data has changed (strings to things)
How to get apps indexed by Google
Using structured data to say what a thing can do (things to actions)
Email markup for events and more
The future of Google Now (actions to anticipation)
Some predictions and trends about what comes next
This is a draft for upcoming workshops in Chicago, San Francisco, and Michigan
http://beth.typepad.com/beths_blog/2009/02/listening-curriculum-draft-what-you-think.html
Content marketing is the best choice to all business to promote the brand values. So use content marketing tools to save time and scale the consistency. Find and select your content marketing tools here.
A lot of product development projects suck. Most of the time because of a missing purpose and a clear focus on what is really important. Impact Mapping can help to create such a purpose and to focus on the capabilities that are in context with the business goals.
Velocity EU 2013 What is the velocity of an unladen swallow?pdyball
Seatwave was growing fast, success was unabated, and industry awards were landing on their doormat. Infrastructure had been revamped, load patterns were understood. Everything was going just great…
Until…
The marketing team planned Seatwave’s first UK TV campaign – all regions – simultaneously, but only told the engineering team the day before the first advert was due to run!
10 seconds into the advert the site melted and there was a collective thud as heads hit desks.
It was expensive lesson to learn but also the wake up call that forced everyone in Seatwave to focus on the performance of their site.
In this session we’ll share that pain we experienced, and how we improved performance so that when all our competitors crashed during the UKs largest concert ticket sale, we were able to take 20 days revenue in just 2 hours!
However, maintaining performance is a challenge, product owners want new features, the site starts to put on weight and slowly performance starts to degrade once more.
Will it take another disaster to focus everyone on performance or is there another way to avoid “boom and bust”?
We’ll talk about the steps we’re taking to avoid “boom and bust” by making both performance and the impact performance has on our customers visible to everyone across Seatwave including:
Our Adobe Site Catalyst installation with a custom implementation of the W3C Navigation Timing API allowing us to segment our business KPI’s by speed.
How we’re using a WebPageTest within continuous integration for our QA and production builds.
How we constantly review our performance against competitors using our own installation of the HTTPArchive.
Join us on our quest in search of the Holy Grail of truly understanding how web site performance affects our business, and the processes and systems we are putting in place to ensure we keep speed at the heart of our product development roadmap.
Presented to Association of Women In Communication, July 10, 2012. How to obtain rich, detailed company stories and use them to achieve your advertising, marketing and public relations goals.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
It’s Jon and I’s job during the sales process that we make sure every company that we talk to has value and is actually offering something worthwhile. For any company to be successful – it must fall on the superior value side of the line. The content we create on behalf of our clients must also clearly communicate that value – either of the product or of the brand.
It’s Jon and I’s job during the sales process that we make sure every company that we talk to has value and is actually offering something worthwhile. For any company to be successful – it must fall on the superior value side of the line. The content we create on behalf of our clients must also clearly communicate that value – either of the product or of the brand.
It’s Jon and I’s job during the sales process that we make sure every company that we talk to has value and is actually offering something worthwhile. For any company to be successful – it must fall on the superior value side of the line. The content we create on behalf of our clients must also clearly communicate that value – either of the product or of the brand.
It’s Jon and I’s job during the sales process that we make sure every company that we talk to has value and is actually offering something worthwhile. For any company to be successful – it must fall on the superior value side of the line. The content we create on behalf of our clients must also clearly communicate that value – either of the product or of the brand.
It’s Jon and I’s job during the sales process that we make sure every company that we talk to has value and is actually offering something worthwhile. For any company to be successful – it must fall on the superior value side of the line. The content we create on behalf of our clients must also clearly communicate that value – either of the product or of the brand.
It’s Jon and I’s job during the sales process that we make sure every company that we talk to has value and is actually offering something worthwhile. For any company to be successful – it must fall on the superior value side of the line. The content we create on behalf of our clients must also clearly communicate that value – either of the product or of the brand.
It’s Jon and I’s job during the sales process that we make sure every company that we talk to has value and is actually offering something worthwhile. For any company to be successful – it must fall on the superior value side of the line. The content we create on behalf of our clients must also clearly communicate that value – either of the product or of the brand.
It’s Jon and I’s job during the sales process that we make sure every company that we talk to has value and is actually offering something worthwhile. For any company to be successful – it must fall on the superior value side of the line. The content we create on behalf of our clients must also clearly communicate that value – either of the product or of the brand.
It’s Jon and I’s job during the sales process that we make sure every company that we talk to has value and is actually offering something worthwhile. For any company to be successful – it must fall on the superior value side of the line. The content we create on behalf of our clients must also clearly communicate that value – either of the product or of the brand.
It’s Jon and I’s job during the sales process that we make sure every company that we talk to has value and is actually offering something worthwhile. For any company to be successful – it must fall on the superior value side of the line. The content we create on behalf of our clients must also clearly communicate that value – either of the product or of the brand.
It’s Jon and I’s job during the sales process that we make sure every company that we talk to has value and is actually offering something worthwhile. For any company to be successful – it must fall on the superior value side of the line. The content we create on behalf of our clients must also clearly communicate that value – either of the product or of the brand.
It’s Jon and I’s job during the sales process that we make sure every company that we talk to has value and is actually offering something worthwhile. For any company to be successful – it must fall on the superior value side of the line. The content we create on behalf of our clients must also clearly communicate that value – either of the product or of the brand.
It’s Jon and I’s job during the sales process that we make sure every company that we talk to has value and is actually offering something worthwhile. For any company to be successful – it must fall on the superior value side of the line. The content we create on behalf of our clients must also clearly communicate that value – either of the product or of the brand.
It’s Jon and I’s job during the sales process that we make sure every company that we talk to has value and is actually offering something worthwhile. For any company to be successful – it must fall on the superior value side of the line. The content we create on behalf of our clients must also clearly communicate that value – either of the product or of the brand.
It’s Jon and I’s job during the sales process that we make sure every company that we talk to has value and is actually offering something worthwhile. For any company to be successful – it must fall on the superior value side of the line. The content we create on behalf of our clients must also clearly communicate that value – either of the product or of the brand.
It’s Jon and I’s job during the sales process that we make sure every company that we talk to has value and is actually offering something worthwhile. For any company to be successful – it must fall on the superior value side of the line. The content we create on behalf of our clients must also clearly communicate that value – either of the product or of the brand.
It’s Jon and I’s job during the sales process that we make sure every company that we talk to has value and is actually offering something worthwhile. For any company to be successful – it must fall on the superior value side of the line. The content we create on behalf of our clients must also clearly communicate that value – either of the product or of the brand.
It’s Jon and I’s job during the sales process that we make sure every company that we talk to has value and is actually offering something worthwhile. For any company to be successful – it must fall on the superior value side of the line. The content we create on behalf of our clients must also clearly communicate that value – either of the product or of the brand.
It’s Jon and I’s job during the sales process that we make sure every company that we talk to has value and is actually offering something worthwhile. For any company to be successful – it must fall on the superior value side of the line. The content we create on behalf of our clients must also clearly communicate that value – either of the product or of the brand.
It’s Jon and I’s job during the sales process that we make sure every company that we talk to has value and is actually offering something worthwhile. For any company to be successful – it must fall on the superior value side of the line. The content we create on behalf of our clients must also clearly communicate that value – either of the product or of the brand.
It’s Jon and I’s job during the sales process that we make sure every company that we talk to has value and is actually offering something worthwhile. For any company to be successful – it must fall on the superior value side of the line. The content we create on behalf of our clients must also clearly communicate that value – either of the product or of the brand.
It’s Jon and I’s job during the sales process that we make sure every company that we talk to has value and is actually offering something worthwhile. For any company to be successful – it must fall on the superior value side of the line. The content we create on behalf of our clients must also clearly communicate that value – either of the product or of the brand.
It’s Jon and I’s job during the sales process that we make sure every company that we talk to has value and is actually offering something worthwhile. For any company to be successful – it must fall on the superior value side of the line. The content we create on behalf of our clients must also clearly communicate that value – either of the product or of the brand.
It’s Jon and I’s job during the sales process that we make sure every company that we talk to has value and is actually offering something worthwhile. For any company to be successful – it must fall on the superior value side of the line. The content we create on behalf of our clients must also clearly communicate that value – either of the product or of the brand.
It’s Jon and I’s job during the sales process that we make sure every company that we talk to has value and is actually offering something worthwhile. For any company to be successful – it must fall on the superior value side of the line. The content we create on behalf of our clients must also clearly communicate that value – either of the product or of the brand.
It’s Jon and I’s job during the sales process that we make sure every company that we talk to has value and is actually offering something worthwhile. For any company to be successful – it must fall on the superior value side of the line. The content we create on behalf of our clients must also clearly communicate that value – either of the product or of the brand.
It’s Jon and I’s job during the sales process that we make sure every company that we talk to has value and is actually offering something worthwhile. For any company to be successful – it must fall on the superior value side of the line. The content we create on behalf of our clients must also clearly communicate that value – either of the product or of the brand.
It’s Jon and I’s job during the sales process that we make sure every company that we talk to has value and is actually offering something worthwhile. For any company to be successful – it must fall on the superior value side of the line. The content we create on behalf of our clients must also clearly communicate that value – either of the product or of the brand.
It’s Jon and I’s job during the sales process that we make sure every company that we talk to has value and is actually offering something worthwhile. For any company to be successful – it must fall on the superior value side of the line. The content we create on behalf of our clients must also clearly communicate that value – either of the product or of the brand.
It’s Jon and I’s job during the sales process that we make sure every company that we talk to has value and is actually offering something worthwhile. For any company to be successful – it must fall on the superior value side of the line. The content we create on behalf of our clients must also clearly communicate that value – either of the product or of the brand.
It’s Jon and I’s job during the sales process that we make sure every company that we talk to has value and is actually offering something worthwhile. For any company to be successful – it must fall on the superior value side of the line. The content we create on behalf of our clients must also clearly communicate that value – either of the product or of the brand.
It’s Jon and I’s job during the sales process that we make sure every company that we talk to has value and is actually offering something worthwhile. For any company to be successful – it must fall on the superior value side of the line. The content we create on behalf of our clients must also clearly communicate that value – either of the product or of the brand.
It’s Jon and I’s job during the sales process that we make sure every company that we talk to has value and is actually offering something worthwhile. For any company to be successful – it must fall on the superior value side of the line. The content we create on behalf of our clients must also clearly communicate that value – either of the product or of the brand.
It’s Jon and I’s job during the sales process that we make sure every company that we talk to has value and is actually offering something worthwhile. For any company to be successful – it must fall on the superior value side of the line. The content we create on behalf of our clients must also clearly communicate that value – either of the product or of the brand.
It’s Jon and I’s job during the sales process that we make sure every company that we talk to has value and is actually offering something worthwhile. For any company to be successful – it must fall on the superior value side of the line. The content we create on behalf of our clients must also clearly communicate that value – either of the product or of the brand.
It’s Jon and I’s job during the sales process that we make sure every company that we talk to has value and is actually offering something worthwhile. For any company to be successful – it must fall on the superior value side of the line. The content we create on behalf of our clients must also clearly communicate that value – either of the product or of the brand.