Accelerating Revenue by Aligning Diverse Teams in High Tech Companies
Viewing business communication as the foundation of decision making is critical. Communication can be looked at as a manufacturing process where there are providers, consumers and transformers of information. Quality, timeliness and completeness are critical to decision making and those decisions, whether by marketing, sales, finance, etc. can have both top and bottom line impact on companies.
By optimizing information by applying Lean principles (e.g. focus on customer value, reducing waste etc.) companies can bring alignment across silo'd teams and drive to revenue in less time.
Product Marketing is often the forgotten step-child of a product organization - poorly defined roles, understaffed, with misaligned objectives and overly tactical deliverables. This session will provide specific information to address these problems and help leaders define, staff and run Product Marketing organizations that enable companies to maximize the value of their product initiatives.
Growth Strategy for B2B SaaS | GMA WebinarsGraceChong37
The 1st in Asia | Growth Marketing Academy
🙌🏻Register for FREE and watch the recording whenever you’re FREE!🙌🏻
👉🏻Join Now: https://bit.ly/3kUligs
【Growth Strategy for B2B SaaS - How to Build Your Product into a Growth-Ready One?】
✍🏻What will I learn…
1.What B2B SaaS means
2.Product life-cycle and customer journey in B2B SaaS
3.The go-to-market strategies for B2B SaaS
4.How marketers can better align with product team for growth
👨🏻💼Meet Our Speaker - YuHsuan
YuHsuan Chao is a product expert and serial entrepreneur in SaaS. Experienced in the full lifecycle of SaaS from development to go-to-market, she's currently at Zendesk helping thousands of businesses deliver the best customer experiences.
🐾We will update the webinars, if you want to get more marketing knowledge, please subscribe to our channel!
👉🏻 learn more: https://www.growthmarketer.academy/
Experiential Retail: New Data Reveals the Opportunities (and Challenges) of T...G3 Communications
Access the full event here: https://event.on24.com/wcc/r/1943213/38846AF00F46D5307C0D6A919EC74D9C
"Retailers across categories are rethinking their brick-and-mortar strategies, shifting from pushing sales to building communities. In fact, new data from Retail TouchPoints and TimeTrade reveals that more brands are experimenting with pop-ups, product launch events, influencer events and classes to drive in-store traffic, build local engagement and even drive bottom-line results. During this webinar, RTP and TimeTrade will provide an exclusive first look at the results, delving into:
• Trends in experiential retail, including top tactics, promotion and amplification trends, and more;
• Common challenges in experiential strategy and execution; and
• Missed opportunities and areas where retailers can improve."
Why Product-Led Growth is the most effective GTM strategyMickey Alon
Product-led growth is a strategy that relies on features and usage as primary drivers for customer acquisition, retention and expansion. Mastering growth is an iterative process that involves measurements, user engagements and experimentation.
IEEE GlobalSpec is pleased to provide you with this Marketing Planning Kit to help you evaluate the effectiveness of your
current marketing choices, calculate the value of existing marketing programs, understand today’s marketing landscape,
and plan more effective strategies for 2020. Our intent is to help you define and achieve your marketing goals and
objectives for the year ahead.
The slides are from the Brand Marketing Bootcamp for Startup founders and leaders at the German Accelerator Silicon Valley.
I guide through the different steps from positioning and messaging to thought leadership and category creation. This is a quick start program for CEOs and their teams at B2B SaaS startups.
Product Marketing is often the forgotten step-child of a product organization - poorly defined roles, understaffed, with misaligned objectives and overly tactical deliverables. This session will provide specific information to address these problems and help leaders define, staff and run Product Marketing organizations that enable companies to maximize the value of their product initiatives.
Growth Strategy for B2B SaaS | GMA WebinarsGraceChong37
The 1st in Asia | Growth Marketing Academy
🙌🏻Register for FREE and watch the recording whenever you’re FREE!🙌🏻
👉🏻Join Now: https://bit.ly/3kUligs
【Growth Strategy for B2B SaaS - How to Build Your Product into a Growth-Ready One?】
✍🏻What will I learn…
1.What B2B SaaS means
2.Product life-cycle and customer journey in B2B SaaS
3.The go-to-market strategies for B2B SaaS
4.How marketers can better align with product team for growth
👨🏻💼Meet Our Speaker - YuHsuan
YuHsuan Chao is a product expert and serial entrepreneur in SaaS. Experienced in the full lifecycle of SaaS from development to go-to-market, she's currently at Zendesk helping thousands of businesses deliver the best customer experiences.
🐾We will update the webinars, if you want to get more marketing knowledge, please subscribe to our channel!
👉🏻 learn more: https://www.growthmarketer.academy/
Experiential Retail: New Data Reveals the Opportunities (and Challenges) of T...G3 Communications
Access the full event here: https://event.on24.com/wcc/r/1943213/38846AF00F46D5307C0D6A919EC74D9C
"Retailers across categories are rethinking their brick-and-mortar strategies, shifting from pushing sales to building communities. In fact, new data from Retail TouchPoints and TimeTrade reveals that more brands are experimenting with pop-ups, product launch events, influencer events and classes to drive in-store traffic, build local engagement and even drive bottom-line results. During this webinar, RTP and TimeTrade will provide an exclusive first look at the results, delving into:
• Trends in experiential retail, including top tactics, promotion and amplification trends, and more;
• Common challenges in experiential strategy and execution; and
• Missed opportunities and areas where retailers can improve."
Why Product-Led Growth is the most effective GTM strategyMickey Alon
Product-led growth is a strategy that relies on features and usage as primary drivers for customer acquisition, retention and expansion. Mastering growth is an iterative process that involves measurements, user engagements and experimentation.
IEEE GlobalSpec is pleased to provide you with this Marketing Planning Kit to help you evaluate the effectiveness of your
current marketing choices, calculate the value of existing marketing programs, understand today’s marketing landscape,
and plan more effective strategies for 2020. Our intent is to help you define and achieve your marketing goals and
objectives for the year ahead.
The slides are from the Brand Marketing Bootcamp for Startup founders and leaders at the German Accelerator Silicon Valley.
I guide through the different steps from positioning and messaging to thought leadership and category creation. This is a quick start program for CEOs and their teams at B2B SaaS startups.
In our newest AIS Media Inc. webinar, Search Marketing Success Blueprint, we cover how effective search marketing begins with a close alignment between your business goals and your overall search strategy, ultimately providing patients with the readily available healthcare information they need.
Not only will you dramatically increase website traffic and leads, but enjoy the added benefit of guiding patients to choose your practice through our guide.
Learn new key insights and discover what's worked for clients in your industry. We’ll share tips for using search marketing to immediately begin attracting new patients.
How to Create Winning Ad Campaigns - Google Marketing Platform SydneyIn Marketing We Trust
Yesterday, for our monthly Google Marketing Platform Sydney meetup, we talked about How to Create Winning Ad Campaigns.
We discussed how to create winning campaign ads with Google, with Ed Jones, Head of Growth Marketing at In Marketing We Trust.
Key Takeaways:
How to plan your next campaign
How to set yourself up for success
What good looks like
Learn how to plan your next campaign, considering your complete customer journey and lifecycle. Learn what you can do to maximise your campaign during each stage of the customer journey.
Ideas on innovation in online marketing and technology platforms thats will be important in 2014.
Uploaded by Dave Chaffey, CEO SmartInsights.com and co-author of Emarketing Excellence.
See http://bit.ly/smarttrends for more details on the trends.
Nurturing. Another of those words we hear again and again. What’s so great about nurturing?
With so much of the buying journey unassisted by sales, marketing needs to be able to accompany buyers through their journey with the right content. The delivery of the right content at the right time is the role of nurturing. And that works equally well when we’re nurturing a prospect towards an initial sale – as it does when we’re nurturing customers towards repeat or additional purchases.
In this presentation, we will cover topics such as:
• What the buyer journey looks like, pre- and post-sale
• Ways to maximise customer lifetime value
• What content works at each stage of the buyer journey
• Marketing automation and CRM systems: what are they good for?
• Marketing automation: don’t get carried away by hype
• What should we be measuring and when
Get better at digital marketing and avoid “random acts of marketing”
Digital marketing isn’t just a cheaper way of doing what we used to. Digital marketing is all about targeting, personalisation and engaging with the right people at the right time.
In this presentation, we look at how marketing acts as a wing man for sales – setting up the right conversations. In the age of the evolved B2B buyer, inbound marketing plays an increasingly important role in attracting the right customers. We look at how search, content and social media are key in attracting customers like a magnet. We look at the most effective digital marketing tactics and explore best practices, hints and tips for optimising your digital marketing activities.
Key topics include:
How to fill the funnel using inbound and outbound techniques
The most effective lead generation tactics
The importance of social media and search marketing
Influencer Marketing best practice Rene Power 4 June 2014Barrett Dixon Bell
Rene's presentation at On the Edge Live ( #edgemanc ) on 4 June 2014 which focused on how to design, build and implement a marketing strategy based on influencers. By understanding how to achieve greater reach on your target audience by tapping into other influencers on that group, Rene outlined a stepped approach to how to integrate influencer marketing into your business planning.
IBM & Sirius Decisions: Transforming Marketing Through Buyer Profiles and Per...AMASanDiego
Track: Brand Management & Integrated Communications
Topic: PERSONAS
Title: Transforming Marketing Through Buyer Profiles and Personas
Speakers: JACQUES PAVLENYI, Portfolio Marketing Director, IBM & RACHEL YOUNG, Research Director, Sirius Decisions
The convergence of social and data technologies continues to cause disruption in many industries and professions. Marketing is certainly not immune. Customers have very different expectations now, including strong personalization and customization. If the message and offers aren’t tailored specifically to me, the message is tuned out or ignored. This is increasingly true in B2B as well as B2C marketing. And that’s where personas can help.
IBM and Sirius Decisions will discuss practical rationales and methods for applying buyer profiles and personas, and how IBM is transforming not just Marketing, but also Sales, Product Management, and other functions with data-driven, robust buyer profiles.
- See more at: http://sdama.org/events/2015-art-of-marketing-conference/#session-details
Marketing automation for nurturing, scoring and delivering leads - MarketoB2B Marketing
In this eye-opening presentation, learn how to use marketing automation to nurture, score and deliver greater numbers of qualified leads to your sales team and to drive revenue faster.
Join us to discover:
Ways to develop relationships with prospects that are not sales ready
Practical steps for developing your lead nurturing plan, how to get started with a lead nurturing programme in your company and the ROI of lead nurturing
How a lead moves through the revenue cycle, from inquiry to customer and best practices for lead management
How to score leads and deliver greater numbers of highly-qualified sales leads
Techniques for aligning marketing and sales to close more business faster
Best practices on proving – and improving – marketing’s impact on revenue. Discover how to best measure results and optimise programme success.
BrandSpeakAsia's Digital Marketing Boot Camp was created to equip people in using Digital Marketing tools to their advantage. The topics consist of strategies for brand awareness campaign creations, social engagement, direct to business transactions, and more.
Website personalization trends and techniques 2018Smart Insights
Learn the latest best practices with examples from the Smart Insights summit talk on personalization across web, email and media platforms using AI and machine learning.
Best Ecommerce Digital Marketing Practices for SMBs and Start-Ups - SingaporeMelissa Wilfley
I presented this deck at the Singapore SPRING DBS Ecommerce Summit for small businesses and start-ups. Topics include digital marketing best practices and case studies for three key areas:
1. Get people to your online store
2. Get them to buy
3. Get them to come back
The Five Elements of a Best-in-Class Integrated CampaignG3 Communications
View the full webcast on demand here: https://dg-r.co/2GvQMtj
Many marketing organizations claim they’re running integrated campaigns, but what they’re often doing is running a series of tactics that are loosely connected at best, and working against each other at worst.
In this Webcast, SiriusDecisions service director Craig Moore will share the five elements of an integrated campaign and how best-in-class companies approach the planning, implementation and execution of their campaigns. Craig will also:
• Define what a campaign is and isn't;
• Discuss the programs and job families that make up a campaign;
• Provide a step-by-step approach to campaign planning; and
• Offer guidance on how to adjust campaign structure for an ABM approach.
Summary slides from Carpe Diem Consulting's Sydney November 2015 seminar. Sales people need "something to say" online - a content strategy is essential, as is a strong personal online brand.
Presentation on what communication needs to be in a black swan world, a "Teaching sample" by Vilma Luoma-aho for the faculty of Humanities at JYU, May 7th 2013
In our newest AIS Media Inc. webinar, Search Marketing Success Blueprint, we cover how effective search marketing begins with a close alignment between your business goals and your overall search strategy, ultimately providing patients with the readily available healthcare information they need.
Not only will you dramatically increase website traffic and leads, but enjoy the added benefit of guiding patients to choose your practice through our guide.
Learn new key insights and discover what's worked for clients in your industry. We’ll share tips for using search marketing to immediately begin attracting new patients.
How to Create Winning Ad Campaigns - Google Marketing Platform SydneyIn Marketing We Trust
Yesterday, for our monthly Google Marketing Platform Sydney meetup, we talked about How to Create Winning Ad Campaigns.
We discussed how to create winning campaign ads with Google, with Ed Jones, Head of Growth Marketing at In Marketing We Trust.
Key Takeaways:
How to plan your next campaign
How to set yourself up for success
What good looks like
Learn how to plan your next campaign, considering your complete customer journey and lifecycle. Learn what you can do to maximise your campaign during each stage of the customer journey.
Ideas on innovation in online marketing and technology platforms thats will be important in 2014.
Uploaded by Dave Chaffey, CEO SmartInsights.com and co-author of Emarketing Excellence.
See http://bit.ly/smarttrends for more details on the trends.
Nurturing. Another of those words we hear again and again. What’s so great about nurturing?
With so much of the buying journey unassisted by sales, marketing needs to be able to accompany buyers through their journey with the right content. The delivery of the right content at the right time is the role of nurturing. And that works equally well when we’re nurturing a prospect towards an initial sale – as it does when we’re nurturing customers towards repeat or additional purchases.
In this presentation, we will cover topics such as:
• What the buyer journey looks like, pre- and post-sale
• Ways to maximise customer lifetime value
• What content works at each stage of the buyer journey
• Marketing automation and CRM systems: what are they good for?
• Marketing automation: don’t get carried away by hype
• What should we be measuring and when
Get better at digital marketing and avoid “random acts of marketing”
Digital marketing isn’t just a cheaper way of doing what we used to. Digital marketing is all about targeting, personalisation and engaging with the right people at the right time.
In this presentation, we look at how marketing acts as a wing man for sales – setting up the right conversations. In the age of the evolved B2B buyer, inbound marketing plays an increasingly important role in attracting the right customers. We look at how search, content and social media are key in attracting customers like a magnet. We look at the most effective digital marketing tactics and explore best practices, hints and tips for optimising your digital marketing activities.
Key topics include:
How to fill the funnel using inbound and outbound techniques
The most effective lead generation tactics
The importance of social media and search marketing
Influencer Marketing best practice Rene Power 4 June 2014Barrett Dixon Bell
Rene's presentation at On the Edge Live ( #edgemanc ) on 4 June 2014 which focused on how to design, build and implement a marketing strategy based on influencers. By understanding how to achieve greater reach on your target audience by tapping into other influencers on that group, Rene outlined a stepped approach to how to integrate influencer marketing into your business planning.
IBM & Sirius Decisions: Transforming Marketing Through Buyer Profiles and Per...AMASanDiego
Track: Brand Management & Integrated Communications
Topic: PERSONAS
Title: Transforming Marketing Through Buyer Profiles and Personas
Speakers: JACQUES PAVLENYI, Portfolio Marketing Director, IBM & RACHEL YOUNG, Research Director, Sirius Decisions
The convergence of social and data technologies continues to cause disruption in many industries and professions. Marketing is certainly not immune. Customers have very different expectations now, including strong personalization and customization. If the message and offers aren’t tailored specifically to me, the message is tuned out or ignored. This is increasingly true in B2B as well as B2C marketing. And that’s where personas can help.
IBM and Sirius Decisions will discuss practical rationales and methods for applying buyer profiles and personas, and how IBM is transforming not just Marketing, but also Sales, Product Management, and other functions with data-driven, robust buyer profiles.
- See more at: http://sdama.org/events/2015-art-of-marketing-conference/#session-details
Marketing automation for nurturing, scoring and delivering leads - MarketoB2B Marketing
In this eye-opening presentation, learn how to use marketing automation to nurture, score and deliver greater numbers of qualified leads to your sales team and to drive revenue faster.
Join us to discover:
Ways to develop relationships with prospects that are not sales ready
Practical steps for developing your lead nurturing plan, how to get started with a lead nurturing programme in your company and the ROI of lead nurturing
How a lead moves through the revenue cycle, from inquiry to customer and best practices for lead management
How to score leads and deliver greater numbers of highly-qualified sales leads
Techniques for aligning marketing and sales to close more business faster
Best practices on proving – and improving – marketing’s impact on revenue. Discover how to best measure results and optimise programme success.
BrandSpeakAsia's Digital Marketing Boot Camp was created to equip people in using Digital Marketing tools to their advantage. The topics consist of strategies for brand awareness campaign creations, social engagement, direct to business transactions, and more.
Website personalization trends and techniques 2018Smart Insights
Learn the latest best practices with examples from the Smart Insights summit talk on personalization across web, email and media platforms using AI and machine learning.
Best Ecommerce Digital Marketing Practices for SMBs and Start-Ups - SingaporeMelissa Wilfley
I presented this deck at the Singapore SPRING DBS Ecommerce Summit for small businesses and start-ups. Topics include digital marketing best practices and case studies for three key areas:
1. Get people to your online store
2. Get them to buy
3. Get them to come back
The Five Elements of a Best-in-Class Integrated CampaignG3 Communications
View the full webcast on demand here: https://dg-r.co/2GvQMtj
Many marketing organizations claim they’re running integrated campaigns, but what they’re often doing is running a series of tactics that are loosely connected at best, and working against each other at worst.
In this Webcast, SiriusDecisions service director Craig Moore will share the five elements of an integrated campaign and how best-in-class companies approach the planning, implementation and execution of their campaigns. Craig will also:
• Define what a campaign is and isn't;
• Discuss the programs and job families that make up a campaign;
• Provide a step-by-step approach to campaign planning; and
• Offer guidance on how to adjust campaign structure for an ABM approach.
Summary slides from Carpe Diem Consulting's Sydney November 2015 seminar. Sales people need "something to say" online - a content strategy is essential, as is a strong personal online brand.
Presentation on what communication needs to be in a black swan world, a "Teaching sample" by Vilma Luoma-aho for the faculty of Humanities at JYU, May 7th 2013
In this 1-hour webinar you’ll learn what Lean is, why Lean is good for business and how some of the basic Lean concepts like 8 Wastes and Visual Management can improve and transform your operation.
Download the slides and more at https://goleansixsigma.com/webinar-introduction-to-lean/
Start your free Yellow Belt Training at http://www.goleansixsigma.com/free-lean-six-sigma-training/
Get The 8 Wastes Poster at https://goleansixsigma.com/product/the-8-wastes-poster/
How to Create a Strategic Plan for a Lean Six Sigma Program OfficeGoLeanSixSigma.com
In this presentation you will find out how a Lean Six Sigma Program Office can develop a solid plan for next year's success and beyond.
You can find the rest of the webinar materials and questions from the webinar here: https://goleansixsigma.com/webinar-rollout-lean-six-sigma-training/
PCT2010 - Lean Communications - Aligning diverse teams and accelerating reven...ProductCamp Toronto
A major part of product innovation and success rests on efficient and effective communication across teams in a company. In startups, this happens almost naturally. In medium and large companies, process needs to be put in place. Lean Communication is a model based on Lean principles that can be used to align teams and accelerate time to revenue for high tech products. As key members of the overall communication network, Product Managers and Product Marketers will benefit significantly by adopting this model.
For technology marketers who are looking for insights into:
- The profile of the modern day IT professional and their organizations
- The collaborative IT purchase process
- Vendor engagement
- Work habits and more!
UBM’s 2017 The Mind of the IT Pro Research was developed to gain critical insight into business technology decision makers.
Are you getting the most out of your data?SAS Canada
Data is an organizations most valuable asset, but raw data by itself has little value. To drive data’s worth, it must be managed and processed to extract value and information that decision makers can leverage and turn into actionable insights. It is the ways in which a company choses to put that information to use that will determine the true value of its data.
Through business intelligence and business analytic tools, businesses are enabling themselves to make more strategic, accurate decisions, while optimizing business processes. Hear from Info-Tech Research Group and learn what you need to consider when choosing an analytics solution provider. The webinar will highlight Info-Tech Research Group’s recently published vendor landscape for selecting and implementing Business Intelligence and Business Analytics solutions. The report positions SAS as the only leader across all four categories of Enterprise BI, Mid-Market BI, Enterprise BA and Mid-Market BA.
Where will BRM find themselves in Product Centric Organizations in the Near F...Svetlana Sidenko
Re-defining the role of the Business Relationship Manager in a context of organization's rapid evolution towards product-centric operating models is increasingly needed. Here are possible venues for the BRM role evolution within organizations moving from a “project” to “product” mindset.
This presentation discusses the impact of most organizations shifting from being project-centered to product-centered and the future of the Business Relationship Management as a role and discipline in the product-centered organizations.
Information and Technology Operating Models are rapidly changing from previously centered on projects and project management to models centered on product and product management. Agile methods and lean principles are being widely adopted to support these models. In recent Gartner survey*, 85% of respondents said their organization has adopted or plans to institute a product-centric approach for an average of 80% of their work by 2022. This shift is impacting Business Relationship Management as a role and discipline, leaving no place for the tactical BRMs in the future in product-centered organizations. Strategic BRMs, who represent IT to Business, will play an important role in this transition, to ensure that the business value is realised. However, when the Product Management matures to the enterprise level, the Business Relationship Management will evolve.
Your Challenge
Even though organizations are now planning for Application Integration (AI) in their projects, very few have developed a holistic approach to their integration problems resulting in each project deploying different tactical solutions.
Point-to-point and ad hoc integration solutions won’t cut it anymore: the cloud, big data, mobile, social, and new regulations require more sophisticated integration tooling.
Loosely defined AI strategies result in point solutions, overlaps in technology capabilities, and increased maintenance costs; the correlation between business drivers and technical solutions is lost.
Our Advice
Critical Insight
Involving the business in strategy development will keep them engaged and align business drivers with technical initiatives.
An architectural approach to AI strategy is critical to making appropriate technology decisions and promoting consistency across AI solutions through the use of common patterns.
Get control of your AI environment with an appropriate architecture, including policies and procedures, before end users start adding bring-your-own-integration (BYOI) capabilities to the office.
Start With Why: Get Growth with Partner IntegrationsAggregage
Once your SaaS product hits a certain level of revenue, you'll need to change things up to move past the plateau. One of the ways to do this is to move past your core product and introduce new business streams. If you're strategic about your integrations, you can strengthen your ties to your target market.
Join Mandy Howard, Product Manager at ServiceTitan, as she takes you through the three key questions that you need to answer to grow your product with the right partner integrations. Whether you're a start-up, or working on a new product in an enterprise environment, you'll learn how to push through to a new level of growth.
Start With Why: Get Growth with Partner IntegrationsHannah Flynn
Once your SaaS product hits a certain level of revenue, you'll need to change things up to move past the plateau. One of the ways to do this is to move past your core product and introduce new business streams. If you're strategic about your integrations, you can strengthen your ties to your target market.
Join Mandy Howard, Product Manager at ServiceTitan, as she takes you through the three key questions that you need to answer to grow your product with the right partner integrations. Whether you're a start-up, or working on a new product in an enterprise environment, you'll learn how to push through to a new level of growth.
Agile India 2018 Conference is Asia's Largest and Premier Conference on Business Agility, Design Innovation, Digital Transformation, Continuous Delivery, DevOps, Agile, Scrum, eXtreme Programming, Lean, Kanban, Enterprise Agile, Lean Startup, Research, and Patterns. Get to meet pioneers and expert practitioners from around the world on Agile Mindset, Scaling Agility, Lean Product Discovery, Continuous Delivery and DevOps. 4 - 11 March 2018 at Taj West End, Bangalore. More details: https://2018.agileindia.org
CdCon + GitOpsCon 2023 in Vancouver Canada. Slidedeck for the talk on Scaling Software Delivery: A framework for developer enablement through devRel and outreach.
The Product Dev Conundrum: To Build or Buy in a Digital World?Aggregage
Any PM or technical leader who’s led the charge of building a digital product knows that product engineering is one of the most expensive elements of business. In most cases, actually building software should be the last avenue that companies explore to deliver great products, as software engineering, data science and product development are complex, uncertain and hard to manage.
Metrics for product managers - Tech ConnexSaeed Khan
This slide deck was the basis for a longer group discussion at TechConnex in Toronto on January 16, 2020. The slides cover basics of Metrics and background on the topic that feed into the discussion.
Product Marketing can be a strategic role, but Product Marketers need to understand how they can achieve that. This presentation provides 4 high level strategies to follow to increase the value of Product Marketing in your company.
No more superheroes - Creating Effective and Scalable Product Management Orga...Saeed Khan
Companies don't understand how to define Product Management, and thus usually struggle when trying to create a Product Management organization. This presentation -- originally presented at ProductCamp Boston in April 2011 -- provides some guidance on how to think about an organization that is scalable and can deliver on the diverse needs that companies demand of Product Management.
Pm In Pictures 7 Things Youll Never Hear Steve Jobs SaySaeed Khan
A pictorial of things people often say during presentations, but someone like Steve Jobs would never say. The reason -- preparation, preparation, preparation.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
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25. Creating a Lean Process
1. Specify what creates value from the customers
perspective
2. Identify all the steps along the process chain
3. Make those processes flow
4. Make only what is pulled by the customer
5. Strive for perfection by continually removing
waste
44. Product
Strategy
Product
Management Product
Marketing Sales &
Alliances
Customers
Deliverables Created In the Chain
I need a data sheet and
technical collateral
I need SKUs and pricing
information
I need an ROI calculator
Who are the reference
accounts I can provide?
Market Requirements
Problem Statements
Competitive Analysis
Product Roadmap
Release Overview
Does the product meet my needs?
Will it work in my environment?
What are the costs?
What are the benefits?
Market Analysis
Product Strategy
Technology Strategy
Competitive Landscape
Product Positioning
Data Sheets
White Papers
Price books
Success Stories
Sales Tools