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Guiding Your Journey to Continuous Marketing Effectiveness
This document discusses guiding marketing organizations towards continuous effectiveness and improvement. It advocates centering the business on customers to drive growth through accountability, alignment, and agility. The document promotes adopting a strategic vision and maturity model to improve marketing performance, agility, and ROI through organization-wide efficiency. It provides contact information for the consulting organization to assist with marketing maturity assessments and roadmaps.
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Guiding Your Journey to Continuous Marketing Effectiveness
- 1. Guiding Your Journeyto Continuous Marketing Effectiveness Center your business on customers as the key to growth: accountability, alignment & agility From Tactical Discipline to Strategic Vision
- 2. © 2017 MarketingOperations Partners. All Rights Reserved.
- 3. © 2017 MarketingOperations Partners. All Rights Reserved.
- 4. © 2017 MarketingOperations Partners. All Rights Reserved.
- 5. © 2017 MarketingOperations Partners. All Rights Reserved.
- 6. © 2017 MarketingOperations Partners. All Rights Reserved.
- 7. © 2017 MarketingOperations Partners. All Rights Reserved.
- 8. © 2017 MarketingOperations Partners. All Rights Reserved.
- 9. © 2017 MarketingOperations Partners. All Rights Reserved.
- 10. © 2017 MarketingOperations Partners. All Rights Reserved.
- 11. © 2017 MarketingOperations Partners. All Rights Reserved.
- 12. © 2007 MarketingOperations Partners. All Rights Reserved.© 2017 Marketing Operations Partners. All Rights Reserved.
- 13. © 2017 MarketingOperations Partners. All Rights Reserved.
- 14. © 2017 MarketingOperations Partners. All Rights Reserved.
- 15. © 2017 MarketingOperations Partners. All Rights Reserved.
- 16. © 2017 MarketingOperations Partners. All Rights Reserved.
- 17. © 2017 MarketingOperations Partners. All Rights Reserved.
- 18. © 2017 MarketingOperations Partners. All Rights Reserved.
- 19. We guide marketingorganizations to become a value center We are front-runners in Marketing Operations to create a consultancy dedicated to Marketing Operations to publish an article on MO to create a college course on MO to teach a professional symposium on MO to conduct a benchmarking study of MO practices © 2017 Marketing Operations Partners. All Rights Reserved. 1st 1st 1st 1st 1st Companies we’ve influenced: (partial list)
- 20. © 2017 MarketingOperations Partners. All Rights Reserved. Organization-wide efficiency and effectiveness raise Marketing performance, agility and ROI Ask us about our model for Marketing Maturity Strategy: holistic vision, fact-based decision-making Guidance: competency development, governance Process: workflow, lean/six-sigma, supply chain Metrics: profitability, predictive analytics, alignment Technology: enterprise marketing / portfolio mgt Ecosystem: collaboration with key stakeholders Infrastructure: back-end integration of processes, metrics, technology Request your marketing maturity assessment and roadmap ChangeMyMO@MOpartners.com
- 21. tel +1 408243 7881 • Twitter.com/MOpartners Twitter.com/MktgFuture • Slideshare.net/MOpartnersCEO • LinkedIn Groups: Marketing Operations Partners Marketing Operations Future • Youtube.com/c/marketingfutureforum MarketingFutureForum.com Join@MarketingFutureForum.com MarketingFutureForum.com ChangeMyMO@MOpartners.com Center your business on customers as the key to growth: accountability, alignment & agility