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Optimize Your Ecommerce Site
for Holiday Sales, Shipping &
Traffic
Jingle All the Way
Make a Holiday Ecommerce Plan without Losing Your Mind
(Find the slides at slideshare.net/infomediadotcom.)
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Today’s Speaker
Carrie Rollwagen
Communications Director
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Key Dates: 2017
• Thanksgiving: November 23 (Thursday)
• Black Friday: November 24 (Friday)
• Small Business Saturday: November 25 (Saturday)
• Cyber Monday: November 27 (Monday)
• Hanukkah: December 12 (Tuesday) to December 20 (Wednesday)
• Last Day for Christmas Shipping (regular)
• Last Day for Christmas Shipping (overnight)
• Christmas December 25 (Monday)
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
All the Trimmings: Prep Your Site
• Be sure your site can handle increased traffic
• Be sure your site loads quickly
• Be sure your site it responsive (performs on
mobile)
• Freshen up your content (check Blog, About Page,
Address & Phone)
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Test Your Site
• Test your Contact Form
• Test any and all links to contact info
• Google yourself (update Google Local or contact
us)
• Add your new products (and seasonal) to your site
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
• Prepare for increased orders
• Prepare for increased customer service
demands
• Update shipping & return policies (consider
free shipping)
• Be sure shipping & return policies are clearly
defined and listed in several places
Check the Sleigh: Prep Shipping
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Incentivize Buying
• Create discounts
• Think about coupon codes
• Consider free shipping
• Decide if discounts can be stacked
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Discount Ideas
• 12 Days of Savings
• Percentage off Purchase
• Repeat Buyer
• Two-for-one and bundle
• Free Shipping
• BOGO
• Free Gift
• Email Coupons
• Coupon Codes
• Daily Deals
• Word of the Day (jingle bells, etc.)
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Give Your Site a Holiday Makeover
• “Decorate” your site with banners, new calls to
action (be sure they link)
• Update featured products
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Blog Ideas (include links!)
• 10 Gift Ideas for Mom
• Gifts Dad Won’t Hate
• Stocking Stuffers
• Hostess Gifts
• Gifts That Keep Giving (subscriptions, etc.)
• 12 Days of Christmas
• 5 Last-Minute Gift Ideas
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Good Tidings: Promote Site & Sale
• Use email to communicate sales and discounts
• Use social media to spread the word and
consistently remind people
• Use in-store signage to upsell from your brick and
mortar (and inform in-store staff)
• Create a fun sale idea to intrigue customers (and
make messaging fun)
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Get Set up for Cyber Monday
• Decide on promotions, discounts and specials — one key offer
• Create a specific landing page
• Establish terms (Can discounts be used together? Can purchases be
returned?)
• Start promotions
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Cyber Monday
• Promote your specials on your website, to your newsletter list, in-
store and on social media
• Fulfill the orders in a timely way
• Use Cyber Monday sales as an opportunity for continuing sales
• Remember to shut down coupon codes & offers at the end of day
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Un-Deck the Halls: After Christmas
• Go to the spa
• Take down the “decorations”
• Pay attention to reviews and comments
• Use your new emails to follow up
• Consider new promotions to clear overstock
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Like what you
learned?
Let us know! We’d love a
review on Google+
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
“Quick response
time when issues
arise and resolution
times are fast."
“Our experience with
Infomedia was superb!
They built an ecommerce
web portal for a client of
mine last year.”

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Optimize Your Ecommerce Site for Holiday Sales, Shipping & Traffic

  • 1. Optimize Your Ecommerce Site for Holiday Sales, Shipping & Traffic
  • 2. Jingle All the Way Make a Holiday Ecommerce Plan without Losing Your Mind (Find the slides at slideshare.net/infomediadotcom.) #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  • 3. Today’s Speaker Carrie Rollwagen Communications Director #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  • 4. Key Dates: 2017 • Thanksgiving: November 23 (Thursday) • Black Friday: November 24 (Friday) • Small Business Saturday: November 25 (Saturday) • Cyber Monday: November 27 (Monday) • Hanukkah: December 12 (Tuesday) to December 20 (Wednesday) • Last Day for Christmas Shipping (regular) • Last Day for Christmas Shipping (overnight) • Christmas December 25 (Monday) #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  • 5. All the Trimmings: Prep Your Site • Be sure your site can handle increased traffic • Be sure your site loads quickly • Be sure your site it responsive (performs on mobile) • Freshen up your content (check Blog, About Page, Address & Phone) #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  • 6. Test Your Site • Test your Contact Form • Test any and all links to contact info • Google yourself (update Google Local or contact us) • Add your new products (and seasonal) to your site #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  • 7. • Prepare for increased orders • Prepare for increased customer service demands • Update shipping & return policies (consider free shipping) • Be sure shipping & return policies are clearly defined and listed in several places Check the Sleigh: Prep Shipping #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  • 8. Incentivize Buying • Create discounts • Think about coupon codes • Consider free shipping • Decide if discounts can be stacked #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  • 9. Discount Ideas • 12 Days of Savings • Percentage off Purchase • Repeat Buyer • Two-for-one and bundle • Free Shipping • BOGO • Free Gift • Email Coupons • Coupon Codes • Daily Deals • Word of the Day (jingle bells, etc.) #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  • 10. Give Your Site a Holiday Makeover • “Decorate” your site with banners, new calls to action (be sure they link) • Update featured products #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  • 11. Blog Ideas (include links!) • 10 Gift Ideas for Mom • Gifts Dad Won’t Hate • Stocking Stuffers • Hostess Gifts • Gifts That Keep Giving (subscriptions, etc.) • 12 Days of Christmas • 5 Last-Minute Gift Ideas #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  • 12. Good Tidings: Promote Site & Sale • Use email to communicate sales and discounts • Use social media to spread the word and consistently remind people • Use in-store signage to upsell from your brick and mortar (and inform in-store staff) • Create a fun sale idea to intrigue customers (and make messaging fun) #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  • 13. Get Set up for Cyber Monday • Decide on promotions, discounts and specials — one key offer • Create a specific landing page • Establish terms (Can discounts be used together? Can purchases be returned?) • Start promotions #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  • 14. Cyber Monday • Promote your specials on your website, to your newsletter list, in- store and on social media • Fulfill the orders in a timely way • Use Cyber Monday sales as an opportunity for continuing sales • Remember to shut down coupon codes & offers at the end of day #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  • 15. Un-Deck the Halls: After Christmas • Go to the spa • Take down the “decorations” • Pay attention to reviews and comments • Use your new emails to follow up • Consider new promotions to clear overstock #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  • 16. Like what you learned? Let us know! We’d love a review on Google+ #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook) “Quick response time when issues arise and resolution times are fast." “Our experience with Infomedia was superb! They built an ecommerce web portal for a client of mine last year.”