The document discusses optimization of ads in the Zedo interface. It defines ad optimization as serving ads that perform better, such as generating more revenue, clicks, or conversions, more often to increase ROI. It explains that ads can be optimized based on revenue, clicks, click-through rate, or conversion rate. The document also outlines the steps for doing optimization in the Zedo interface, which includes selecting a report type, delivery type, and ranking ads. The conclusion states that ad optimization improves performance by increasing impressions for lower performing ads.

1. Optimization of Ads and
Methods for doing it in Zedo
Interface

2. Definition Of Optimization
 Ad Optimization
It is a fact that some ads perform better than other ads. It means that
some ads generate more revenue, more clicks, more conversions, a
higher click-through ratio, or a higher conversion ratio. With this
feature, you can choose to display the better performing ads more
often. This increases the ROI for better ads and raise a flag on poor ads
that should be revised/improved.
 Revenue
Ads that generate more revenue than other ads in the same period
will be served more often. This optimizer requires ad rates be set at
non-zero.
 Click
Ads with more clicks than other ads in the same period will be served
more often.
 CTR
Ads with a higher CTR than other ads in the same period will be served
more often.

3. How To Do Optimization on
Zedo Interface?

4. Lets see the 3 factors associated
while doing Optimization.
 Report :
 Delivery Type:
 Rank Ad:

5. Report Type

6. Delivery Type

7. Rank Ads

8. Conclusion
 Ad optimization gives the better
performance for the more served ads on
the site.
 Optimization is the way of increasing the
counts of impressions on less serving ad.

9. Any Questions