For more information visit, www.wordstream.com "Help! I raised my AdWords bids and got LESS traffic!" Sound familiar? Thousands of advertisers every day rely on increasing bids in hopes to drive more exposure for their paid search campaigns. If this is you, STOP...we have a better approach that could potentially triple your PPC traffic and double your return on spend. It all starts with Quality Score. In this free live webinar, WordStream's Director of Paid Search Marketing Rich Griffin and Technical Support Engineer Andy Stefano team up to share their insights on the secret hacks behind AdWords Quality Score and Bid Management. You'll also learn... - Valuable tips from a real AdWords user case: "I raised my bids and got less traffic...why?"" - How to increase your Quality Score without draining your budget - Tricks to get more clicks! See real examples of emotional Ads, A/B tests, and campaign keyword cleanup techniques to boost Quality Score

1. Quality Score Is King
Triple PPC Traffic
2X Your ROI
Webinar

2. PPC University

3. Take Part In Live Blogging

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Meet The Experts
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About WordStream

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Today’s Agenda

8. Symptoms
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Problem

9. Conclusion
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Higher
Bid
Higher
Position
HigherTraffic

11. SMBs – Limited by Budget

12. Choose Your Path
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14. How Quality Score Impacts Ad Position

15. How Quality Score Impacts Actual CPC

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CTR is the most important factor in QS

18. Categorize Your Keywords

19. PRIMARY 1.89% $0.58 $6.17
SECONDARY 1.97% $0.76 $15.94
TERTIARY 0.88% $0.73 $36.47
9.38%
4.74%
1.99%
CTR CPC CPA CNV RATE
Delete Tertiary Terms

21. Most Ads Suck

22. Be Different!

23. You’re Not Testing as Many Ads as You Think…

24. True A/B Test
1 2

25. Path #2: Raising Quality Score

27. WordStream’s FREE AdWords Performance Grader
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30. Summary
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31. Special Offers! Would You Like…

32. Webinar
THANK YOU