Circular economy and cradle to cradle - optimising positive impacts Three cases form built environmant

1. Change made positive for the planet and business
Optimize positive impact as a business model -
cases from the building and construction sector
Johan Sidenmark
Sustainable business developer, COWI AB
Chairman, Cradle Net
Tel: 0709 – 40 29 03
Twitter and LinkedIn: Sidenmark
9 APRIL 2014
IMORGON GRÖN1

2. 9 APRIL 2014
IMORGON GRÖN2
The goods of today are
the resources of tomorrow
at yesterday’s prices
"

3. 9 APRIL 2014
IMORGON GRÖN3
› Resource cost, scarcity, and demand growth
› Energy 54% imported by EU-countries, climate change
Where is the business case?
Beyond being a solution to our global environmental crisis, the circular economy is also a business opportunity
Total
community
retrofit
Resource
Efficient
Buildings
Green
Infra-
structure
Transport
&
Logistics
CE
C2C
Innovative retrofit projects to
develop evidence base for
investment.
integrated energy,
waste, water,
information
Intelligent low carbon mobility and smarter
logistics
Models for large-scale,
integrated community level
investment and delivery -
upcycling
Rethink the economic growth

4. A business model and development strategy
9 APRIL 2014
IMORGON GRÖN4
Circular Economy is about transferring value to the next stage - upcycle

5. Getting started
9 APRIL 2014
IMORGON GRÖN5
From reduced footprint
to zero impact
to +1 = the circular economy
› Start a dialogue with directors and
colleagues – create a defined image
› Engage suppliers and clients
› Create your vision (blue economy)
› Make a roadmap
› Test and trials, learn from experiences –
every little step forward is important
› Look for sparring partners and game
changers– to transform the mindset is
the key!
› Story telling is vital
Circular Economy and Cradle to cradle as an innovation platform

6. A web-based dialogue tool
9 APRIL 2014
IMORGON GRÖN6
The COWI take - 360° solutions

7. 9 APRIL 2014
IMORGON GRÖN7
The Green pavillion
Green Architecture for the Future architectural exhibition at COP 15

8. 9 APRIL 2014
IMORGON GRÖN
Cradle to cradle Expo pavilion
A knowledge and innovation platform - 3XN and COWI A/S
8

9. 9 APRIL 2014
IMORGON GRÖN9
Urban Mountain
Winner of The Challenge - Nordic Built by Nordic Innovation
› Nordic built, a building:
› that is cleaning the air
› is more than self-sufficient with
energy and water
› improves the living conditions for
birds and insects
› has a better in-door air quality than
the out-side
Form &
function
Street
smart
Street
smart
Productive
workspaces
Waste =
food
Treetops
Renewable
energy
Form &
function

10. 20 FEB 2014
CRADLE NET10
› that produces clean energy for
the local communities on both
sides
› that runs a desalination system
› that has pumps that aerates
oxygen depleted sediments
› that improves the living
conditions for marine life
through artificial reefs
A bridge
Imagine…………..