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www.circulab.com
The opportunities of
the circular economy
Our consumption
of resources is
reaching its limits.
In the world,
We use an Eiffel
Tower of metal
every 3
minutes.
Source : P. Bihouix & B. de Quillebon, Quel avenir
pour les métaux ? Éditions Sciences Paris 2013.
An Olympic pool of cement is used
every 15 seconds
Source : PC Alcin & S. Mindness, Écostructures en béton, Comment diminuer l’emprunte carbone des bâtiments ? Eyrolles Paris 2013.
At this pace, all the world's beaches will be
out of sand in less than 20 years.
Air pollution kills
6.5 million
people
and costs 6% of the
world's GDP every
year.
Source : Bertrand Picard, Le compte à rebours a démarré, 27 novembre 2017
How long has our planet existed?
for 4.6 billion years
Let’s say 46 years
When did humanity arrive?
4 hours ago
for 4.6 billion years
Let’s say 46 years
When did the industrial revolution
begin?
One minute ago
for 4.6 billion years
Let’s say 46 years
Do you know
« the green economy ? »
always more
expensive
depends on subsidies
always more
expensive
financed from taxes
always more
expensive
depends on subsidies
It encourages to reduce the negative impacts,
to emit less pollution,
and to use less resources.
more fuel-efficient car Less oil consumed
Longer travels (and pollution)
thanks to the savings...
But it does not compensate the bounce-back
or take-back effect,
or the expansion of the occidental
way of life
and the generation of waste…
This economy is still linear
and does not take into consideration
the finiteness of the resources.
Janis Birkeland
Professor of Sustainable Design
« The view that negative impacts are an inevitable
consequenceof developmenthas
blinded us to the obvious.
We could design development to increase the
size, health and resilience of natural
systems, while improvinghuman health and life
quality.»
Doing less bad is not enough…
We need to do good!
We must change our ways of thinking and
designing.
Waste doesn’t exist in the nature
Nature reuses each nutrient.
Why don’t we design like Nature?
Produce
Consume
Re-introduce
By adopting a circular approach
where we tend towards the best,
100%
Bad
100%
Virtuous
Doing better
Doing less bad
where there is no waste, only raw materials,
where innovation is truly smart,
where we apply the principles of living beings.
www.circulab.co
m
"The waste issue is not something that comes after the fact.
Collecting and recovering wasteis a
public service.
But designing upstream so that there is no
waste is a much more commendable service to society. »
Henry Ford
Great Today and Greater Future, 1926
« 80 %
of impacts and costs
of a product are defined at the
design stage»
European Comission : Ecodesign your future
economic
creation of
shared value
New
revenues
The circular economy offers a great
opportunity window.
resource
optimisation
decontamination
environnementaleconomic
creation of
shared value
New
revenues
The circular economy offers a great
opportunity window.
relocation of
activities
social
inclusion
social
resource
optimisation
decontamination
environnemental
The circular economy offers a great
opportunity window.
economic
creation of
shared value
New
revenues
www.circulab.com
Paris • London • Milan • Madrid • Berlin • Luxembourg • Brussel • Geneve • Johannesburg • Lima • Buenos Aires • Perth • Amsterdam • Hongkong •
Jakarta • Mexico
+339 50 95 03 99
hello@circulab.com
37bis rue Lebour
93100 Montreuil
FRANCE
Design for regeneration

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The circular economy opportunities