The document discusses how optimizing one's personal 'search engine'—the brain—relies on the quality of questions posed to it. It compares this process to using a search engine, noting that well-structured inquiries yield more specific and useful answers. Ultimately, asking the right questions can significantly enhance decision-making in both personal and professional contexts.

1. Optimise your
search engine

2. Optimising your search engine has nothing to
do with search engine optimisation. Instead, it
is about one of the many functions of
something with incredible power: your brain.
The brain is like a search engine that taps into
a database – your subconscious – and
automatically searches for answers when you
ask yourself a question.
Here is an easy example to demonstrate this.
What is it?
www.angelabelotti.com

3. You wake up in the morning and think, “What
shall I have for breakfast?” What immediately
comes to mind is the image of a cup of coffee
with toast or a full breakfast on the side. And
that’s it! Your brain has answered your
question.
However, like any search engine, the quality of
the answer that comes out depends on the
quality of the enquiry that goes in.
Example
www.angelabelotti.com

4. Imagine that you have friends visiting. who
need a hotel near where you live. If you google
‘hotel’, you’ll get an endless list of information,
hardly related to a suitable location. But, if you
enter ‘4-star hotel in London W1’, you will get
more targeted answers to your enquiry.
So, back to optimising your own search
engine! How can you make the best use of this
function your brain naturally performs to
achieve your goals effectively?
The quality
of your
question
www.angelabelotti.com

5. Let’s take another example.
A few things have gone totally wrong and your
business is in a disastrous situation. There is
no way for you to secure funding, investment
or a loan. Your accountant is ignoring you and
you are receiving one complaint after another
from different clients. Your confidence is at the
lowest it has ever been. Now...
Another
example
www.angelabelotti.com

6. ... asking yourself “What shall I do?” will only
lead your brain to come up with vague
answers, just like when you search for ‘hotel’
on Google. How much use can this be?
If you ask yourself “Have I got any chance of
saving my business?”, your brain may only
come up with four answers: yes, no, maybe or
don’t know. Again, how helpful is this?
However, asking yourself “What can I do FIRST
to start saving my business?” triggers your
brain to search for specific ideas that you can
use to start saving your business.
The quality
of your
question
www.angelabelotti.com

7. Yes! That’s what your brain does, among many
other things.
So, make the most effective use of this natural
function of your brain by posing the right
questions to get better responses for what you
want to achieve, in both your business and
your life.
The right
question
www.angelabelotti.com

8. www.angelabelotti.com
Optimise your
search engine