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THE COMMONWEALTH INSTITUTE SOUTH FLORIDA’S
2016 WOMEN-LED BUSINESS SURVEY RESULTS
RIGHT NOW
WHAT WE’RE SEEING
Women’s entrepreneurship continues to
be an engine of growth inAmerica and in
Florida. New funding sources, powerful
networks and persistence are among the
forces that are creating success for women
leaders in a wide range of industries.
You deserve better. Kaufman Rossin is proud to
partner with successful women business leaders
to help improve performance and minimize risk.
Kaufman Rossin is proud to be a part of
The Commonwealth Institute of South
Florida.
Don't hire
an accountant.
Methodology
The Commonwealth Institute South Florida partnered
with Kaufman Rossin to administer and analyze its 2016
Women-Led Businesses Survey. This survey provides
insight into the community of women-led businesses
in Florida, identifying trends and common concerns.
It also serves as the source forTCI's annual awards lists:
Top 50Women-Led For-Profit Organizations andTop 10
Women-Led Not-for-Profit Organizations.
Surveys were distributed to 10,000 email addresses,
sourced from the database of Hoovers, a D&B Company.
The recipients were identified as the CEO, president
or owner of a woman-owned business with 2 or more
employees. Additional distribution went to the
TCI database of leading women.
349 responses were received, with 263 completing
all questions. Only companies who provided specific
revenue information were included in the rankings.
Self-reported data was verified through on-line research
and personal contacts.
Executive Summary
Women-owned businesses are strong and growing,
and Florida is one of the top five places it’s happening,
according to data recently released by the National
Women’s Business Council.1
Women reached the 10 million businesses mark, and
according to Carla A. Harris, chair of the Council. “If
we continue on this trajectory,” says Harris, “we could
expect to see the number of women-owned and women-
led businesses increase by greater than 50% over the
next five years.We could also expect to see the number
of women on private and public company boards
grow substantially over this same time period and the
proliferation of funding sources outpace that of the last
five years by 30-40%.”
1
https://www.nwbc.gov/sites/default/files/NWBC_2015AnnualReportedited.pdf
Our sample is ethical and authentic, they say.
More than 60% of respondents chose these words to describe their
management style, with “passionate” a close third at 59.3%.
Exit strategies appear to be changing.
This year’s sample is more inclined to sell their businesses, either
to friendly buyers or larger competitors. 34% selected one of those
when asked about exit strategy, a 45% increase over last year.
Nontraditional funding is on the rise.
Five businesses in our study reported crowdfunding as their original
funding source to start their business, more than double last year.
While it’s a small sample, this funding source is definitely growing
among newer businesses in our survey and nationwide. In fact, 47%
of successful Indiegogo campaigns are run by women.2
Women tend to own smaller business,
often with no employees.
According to the Council report, 89.4% of women-owned
businesses nationwide were sole proprietorships. In our study we
found that nearly 35% of respondents (the largest group) had 1-5
employees; next year we will break that down further, and target a
bigger sample of solo performers.
The most cited obstacle remains the same.
“Women have mentors who give advice; men have sponsors who
offer opportunities” was cited by 43% this year, even higher than
last year. We may want to review how we offer help to younger
women, and create our own opportunity-generating culture.
2
https://learn.indiegogo.com/women-entrepreneurship/
Women who lead Florida’s businesses
are optimistic.
Revenue continued to grow in 2015.
More than half of respondents reported their businesses grew,
continuing a three year trend. This year, 55% reported moderate or
substantial growth.
ͬ
ͮͬ
Ͱͬ
6ͬ
8ͬ
ͭͬͬ
ͭͰ.ͬ%
ͮͬͭͯ ͮͬͭͰͮͬͭͮ
Decrease
substantially
Decrease
moderately
Stay about
the same
Grow
moderately
Grow
substantially
ͮͬͭͱ ͮͬͭ6
ͭͰ.ͬ% ͭͳ.ͯ%ͮͬ.͵%ͮͬ.ͬ%
ͮ8.ͬ% ͹ͭ.ͬ%
ͯͽ.͵%
ͯͱ.ͬ%͹ͬ.ͬ%
OnJanuary 28, 2016,TheCommonwealth InstituteSouth Florida hosted a cocktail hour
and asked attendees about NewYear’s Resolutions for their companies.Some of their
responses are contained below.
MY #1 GOAL
FOR MY
COMPANY
IN 2016 IS:
• 	 Get women out to vote
•	 Develop and launch a
	 successful App
•	 Prove that age is
	 not a factor in success
•	 Increase my revenue by 25%
•	 Be a leader in my industry
•	 Listen to my employees
•	 Develop a cohesive team with
	 our newly-acquired offices
Respondents expect that trend to continue into 2016.
Even more
plan to hire
than last year.
59.4% 61.2%
81% of these leaders are projecting moderate or substantial
growth.That optimism has grown steadily since 2011, when the
projections of moderate or significant growth totaled 67%.
projected staff
increases in 2015
expect to increase
staff in 2016.
ͬ
ͮͬ
Ͱͬ
6ͬ
8ͬ
ͭͬͬ
Decrease
substantially
Not
sure
Decrease
moderately
Stay about
the same
Grow
moderately
Grow
substantially
ͮͬ.ͬ% ͭ6.ͬ% ͮ6.͵%ͮ6.ͱ%ͮͰ.ͬ%
Ͱͳ.ͬ%
ͱͰ.ͬ%
ͱͰ.ͱ%ͱ8.ͬ%ͱͰ.ͬ%
ͮͬͭͯ ͮͬͭͰͮͬͭͮ ͮͬͭͱ ͮͬͭ6
Professional
services
Ͱͳ%
Manufacturing
ͮͬ%
Construction Non-Profit
Healthcare
6%
Technology Legal Other
Ͱ% Ͱ% ͯ%
8%8%
These businesses aren’t small start-ups
in “women’s industries.”
These women-led businesses operate
in a wide range of industries.
WHAT BUSINESS AREYOU IN?
If more than one applies, select your most important industry focus.
Accordingtoa recentstudy3
, “theindustrieswith thehighest
concentrationof women-ownedfirmsarehealth careandsocial
assistance.” Butinour sample, professionalservicesdominates,
representing20% of respondents;other womenonourTop50listlead
cruiselines,manufacturingcompaniesandbanks.
3
http://www.womenable.com/content/userfiles/Amex_OPEN_State_of_WOBs_2015_Executive_Report_finalsm.pdf
͈ͱͬͬ,ͬͬͭ-
͈ͮ,ͬͬͬ,ͬͬͬ
Under
͈ͱͬͬ,ͬͬͬ
ͮ͵.ͮ% ͮ8.6%
͈ͮ,ͬͬͬ,ͬͬͭ-
͈Ͱ,ͬͬͬ,ͬͬͬ
͈Ͱ,ͬͬͬ,ͬͬͭ-
͈6,ͬͬͬ,ͬͬͬ
6.6%ͭͭ.6%
͈6,ͬͬͬ,ͬͬͭ-
͈8,ͬͬͬ,ͬͬͬ
ͳ.ͬ%
͈8,ͬͬͬ,ͬͬͭ-
͈ͭͬ,ͬͬͬ,ͬͬͬ
Over
͈ͭͬ,ͬͬͬ,ͬͬͬ
ͭͱ.6%ͭ.ͯ%
WHAT WASYOUR ORGANIZATION'S 2015 ANNUAL REVENUE?
Mosthave beeninbusiness morethan10years,and about halfof
thememploy more than10people.
Their revenues range from under $500,000
to over $10 million.
More than 40%
report revenues
about $2 million.
How did these women become leaders?
For several years we’ve asked women how they became leaders in their
organizations. “I started the company” continues to be the number 1
choice, but it has decreased slightly in the past year, from 72% to 67%.
Afamily
memberstarted
thecompany
ͭ͹.ͱ%
I bought the
company
I was hired
for this role
I worked my
way up from
another role
6.6%
ͯ.ͮ%
͵.ͳ%
I started the
company
6ͳ%
Wewantedtoknow why thesewomenstarted
companies. Soweasked.
Most financed their companies with savings –
but non-traditional funding sources may be growing.
IFYOU STARTEDYOUR OWN COMPANY,WHY?
Pure entrepreneurship and passion topped the charts, but the need
for flexiblity and balance ranked as well.
More than 60% of businesses are financed with personal savings4
;
57% of our sample cited that funding source. The percentage
using angel investors and crowdfunding increased from last year,
though numbers are still small. We expect to see growth in these
funding strategies in the coming years.
4
http://www.statisticbrain.com/business-funding-source-statistics/
I’manentrepreneur
atheart
Ͱͯ.ͮ%
Ihadapassionfor
somethingnoone
elsewasdoing
ͮͭ.ͬ%
Myideasweren’tbeing
heardwhenIworked
forsomeoneelse
ͭͭ.8%
Iwantedflexibilityor
balanceinmylife
ͭͳ.ͱ%
Ididn’tseeapathto
successforwomenin
thecorporateworld
6.6%
What are the qualities of women’s
leadership?
WomenwhoownFloridabusinessesareethical,
authentic,passionateandgoal-oriented.
WHICH 3 QUALITIES DOYOUTHINK MOST SET WOMEN APART
AS STRONG LEADERS?
Communication, collaboration and goal-orientation
are qualities to their leadership.
Those are the top
adjectives they
chose when asked
to describe their
management styles.
Qualities like consensus-
building and empathy, typically
viewed as women’s strengths,
did not rank very high.
ETHICAL PASSIONATE
GOAL-
ORIENTED
Risk taking
Goal-orientation
Flexibility
Empathy
Persuasiveness
Communication
Consensus
Collaboration
ͭͳ.ͭ%
ͯͬ.ͱ%
ͯ͵.6%
Ͱͯ.6%
ͮ6.͵%
ͱͰ.ͮ%
6ͯ.ͯ%
ͮͰ.ͳ%
AUTHENTIC
Womenare
betterleaders
thanmen
Ͱ.Ͱ%
Noneof
theabove
ͯ.ͯ%
Menarebetter
leadersthanwomen.
ͬ%
Genderisnot
afactorinhow
peoplelead
ͭͰ.Ͱ%
Womenlead
differentlythan
mendo
ͳͳ.8%
STUDIES SUGGEST THAT WOMEN ARE CREATING A NEW
LEADERSHIP PARADIGM. IN GENERAL,WHICH DOYOU
BELIEVE IS TRUE?
They continue to believe that women
and men lead differently.
Just 4%
stated that women
are better leaders.
THE MOST
IMPORTANT
BENEFIT I PLAN
TO OFFER
EMPLOYEES
IN 2016:
• 	 Wellness
	programs
•	 Paid leave
	increases
• 	 Bonuses
•	Improved
	retirement
	programs
ͯ8.ͭ%ͱ.͵%
ͯͰ.ͭ%
Ͱͯ.ͯ%
ͯͭ.ͭ%ͳ.8%
ͭͰ.ͭ%
ͯͯ.ͬ%
Family responsibilities get in the way
Employeesdon’twanttoworkforwomen
When women display leadership
characteristics we are seen as unfeminine
Womenhavementorswhogive
advice;menhavesponsors
Womenaren’tgivenasmany
opportunitiesforhigh-profileassignments
Laws/regulationsshowbiasagainstwomen
I don’t think there are different
obstacles for women
It’sharderforwomentogetfinancingorinvestment
But obstacles remain for women in the
workplace, even in leadership roles.
The most cited obstacle continues to be “Women have mentors who give
advice; men have sponsors who offer opportunities.”Women may want to
review our own mentoring styles.
Other obstacles, like the difficulty
obtaining financing or being ignored for
high profile assignment will require more
creativity in approach.
WHAT OBSTACLES MAKE IT DIFFICULT
FOR WOMEN LEADERS IN FLORIDA?
Women who lead businesses should be especially
sensitive to the needs of work/life balance needs
of their employees. It’s time to change the culture,
and women can lead the way.
We still do not promote ourselves and our
accomplishments. We have become under-spoken
about the value of our business and the value of
our ability to grow the business both financially
and meet market demands.
Finding the right forum to express their thoughts,
frustrations, fears and to share successes.
RESPONDENTS SHARED THEIR
PERSONAL THOUGHTS ON OBSTACLES. ONE THING
I’D LIKE TO
CHANGE ABOUT
MY COMPANY
IN 2016 IS:
• 	 Become more
	 active in the
	community
•	Leverage
	 technologyin
	 a cost-effective
	way
• 	 Create a
	 5-year plan
• 	 Increase the 	
	 number of
	 women in
	leadership
	roles
“
”
What creates success for these
women business leaders?
Personal networks still take top honors when women leaders are
asked what has contributed to their success. But formal business
education rose slightly this year, while on-the-job training dropped.
Formal Business
Education
Family
Background
ͮͬͭͱ
ͮͬͭ6
My personal
Network
Belonging to
a supportive
Mentoring
On-the-job
training
6ͼ.Ͷ% 6ͼ.ͱ%
ͯͮ.ͯ% ͯͯ.ͭ%
Ͱͱ.ͬ% Ͱͳ.6%
ͳͭ.8% Ͳͮ.ͱ%
ͯͲ.ʹ% ͺͮ.͵%
Ͱ;.ͭ% Ͱͳ.ͯ%
Their comments stressed hard work, dedication and drive.
Never giveup,notall paths arelinear andbepatient!
Standyour ground.
Workhardandyouwill bevalued,but set boundaries between work
andhome sothatyouhavequalitytimewithyour familyandfriends.
Gettrainedandexperienceina major organization.Focus ongetting roles
asclosetotherevenuegenerating activities ofthefirm.
Your reputationis your greatest asset.
Success is failure turned inside out.So stick
to the fight when you’re hardest hit. It’s when
things seem worse that you mustn’t quit.
Therewillbechallengesandobstacles,butthereisalwaysasolution.Don’t
beafraidtochallengethestatusquoorgocontrarytoconventionalwisdom.
Createopportunities for yourself.Don’t expect others toberesponsiblefor
fulfillingyour ambition.Set goals anddon’t let anything standinyour way.
What advice do our women leaders
give to ambitious young women?
“
”
ONE WORD THAT
COMES TO MIND
WHEN I THINK OF
MY COMPANY’S
FUTURE IS
•	Boundless
•	Growing
•	Explosive
•	Limitless
•	Innovative
•	Evolving
“
”
Never beafraid toput forthyourbest
effort,envision thepossibilitiesand
set your plan in motion.
Beflexible,lookfor new opportunities,
andremain opentochange.
Always statewhat youwouldlikeor
what youexpect.Donot assumethat
others know what your goalsare.
Start building your networkveryearly.
Doyour homeworkfirst.
Set clear goals andstayobjective.
Brushoffinsults and slightsandjust
keep moving forward.
Nomatter your rolein theorganization
– Beanasset vs.a liability.
Ifyouareambitious,act it.Be
authentic,confident andspeakup.
Being challengedinlifeis inevitable–
being defeatedis optional.
Top 50Women-Led For-Profit
Organizations in Florida
1	 Lisa Lutoff- Perlo	 CEO	 CelebrityCruises 	 Hospitality	 33131	 250
2	 Kirsten Dolan	 President &COO	 One Parking	 ProfessionalServices	 33401	 250
3	 Deborah Beetson	 BusinessUnit Leader	 DPRConstruction	 Construction	 33409	 51-250
4	 AliciaCervera Lamadrid	 CEO	 Cervera Real Estate 	 Real Estate	 33130	 250
5	 Robin Ranzal	 President	 Edgewater Ranzal	 Technology	 33431	 51-250
6	 LindaWatson	 President	 Rainmaker Inc.	 Manufacturing/Distribution	 33334	 1-5
7	 Ellen Latham	 Founder	 Orangetheory Fitness	 Fitness	 33330	 51-250
8	 Olga Ramundo	 President	 ExpressTravel	 ProfessionalServices	 33134	 26-50
9	 LeilaJammal	 Florida Division Manager	 Terracon	 ProfessionalServices	 32789	 250
10	 Deborah Herman	 CEO	 Fabric Innovations	 Hospitality	 33134	 26-50
11	 Catherine Muth	 CEO	 O. R.ColanAssociates, LLC	 ProfessionalServices	 33019	 51-250
12	 LisaSomerville	 President &COO	 FortressSolutions, LLC - 	 Technology	 34748	 51-250
			 FloridaOperations (formerly
			 RestorTelecom, Inc)
13	 Christine Franklin	 President	 Cherokee Enterprises, Inc.	 Construction	 33016	 51-250
14	 Sue Romanos	 President &CEO	 CAREERXCHANGE	 ProfessionalServices	 33176	 250
15	 Mayte Fernandez	 Managing Partner	 MomentumConsulting	 Technology	 33016	 51-250
			 Corporation
16	 BarbaraStankowski	 President &CEO	 AMTIS	 ProfessionalServices	 32817	 51-250
17	 Mary Freeman	 President	 AwarenessTechnology, Inc.	 Manufacturing/Distribution	 34990	 51-250
18	 RachelSapoznik	 President &CEO	 Sapoznik Insurance	 Insurance	 33162	 51-250
19	 Josephine Kling	 President	 Landry & Kling Events atSea	 ProfessionalServices	 33146	 11-25
20	 Ginger Martin	 President &CEO	 American National Bank	 Banking	 33062	 26-50
21	 TeresaCanlas	 President	 Bb trading worldwide inc	 Manufacturing/Distribution	 33122	 11-25
22	 Miranda Monahan	 President	 M-PowerTech	 Technology	 34208	 26-50
23	 Sandy King	 President	 SymbiontServiceCorp	 Construction	 34224	 26-50
24	 Tina Elmowitz	 ExecutiveVP	 rbbCommunications	 Marketing	 33134	 26-50
25	 KayStephenson	 CEO	 DatamaxxApplied	 Technology	 32311	 51-250
			 Technologies, Inc.
Name Title Organization Industry
ZIP
Code
# of
employees
26	 SusanStokes	 President	 Stokes Mechanical	 Construction	 33461	 26-50
27	 Celeste Notardonato	 President	 The Integration Factory, Inc	 Construction	 32955	 11-25
28	 LeighAnn Hoey	 President	 Scientific Instruments, Inc.	 Manufacturing/Distribution	 33407	 26-50
29	 JenniferCramer	 CEO	 DVC Industries, Inc. 	 Manufacturing/Distribution	 33069	 26-50
			 dbaTheSpice Lab
30	 RitaGolberg	 President	 BritishSwimSchool	 Education	 33306	 51-250
31	 MaryCarmichael	 President	 DMRConsulting	 Government	 32407	 26-50
32	 Angela Heyne	 President	 H.I.S. Painting, Inc.	 Construction	 32780	 26-50
33	 Susana Robledo	 CEO	 CUBECARE 	 Manufacturing/Distribution	 33015	 26-50
34	 Sally Hayes	 President	 Federal Eastern	 Manufacturing/Distribution	 33715	 6-10
			 International, Inc
35	 JoyceT.Velitsckowski	 President	 JTV Incorporated	 Construction	 33709	 11-25
36	 Suzette Dimascio	 CEO	 CSISpecialtyGroup	 Healthcare	 32771	 11-25
37	 Betsy McGee	 President	 Aluminum Distributing	 Manufacturing/Distribution	 33315	 11-25
			 dbaADI Metal
38	 DawnTiura	 President	 SIG	 IndustryAssociation	 32034	 26-50
39	 Eileen Rosenweig	 President	 SirSpeedySarasota	 Manufacturing/Distribution	 34231	 11-25
40	 JenniferStafford	 President	 OMNICommunications	 ProfessionalServices	 33634	 26-50
41	 Ania Rodriguez	 CEO	 Key Lime Interactive	 ProfessionalServices	 33178	 11-25
42	 LindaGonzalez	 President	 Viva Partnership	 ProfessionalServices	 33141	 11-25
43	 DeborahSmith	 Vice President	 ACEStaffingUnlimited, Inc.	 Staffing	 32757	 250
44	 Holly MacDonald-Korth	 Managing Director	 JW Korth &Company	 Investments-Broker-dealers	 33133	 11-25
45	 JillSteinberg	 President	 InterlinkGroup	 Construction	 33122	 11-25
			 ProfessionalServices, Inc
46	 Lourdes Martin Rosa	 President	 Government BusinessSolutions	 ProfessionalServices	 33173	 11-25
47	 Delia Passi	 CEO	 WomenCertified Inc. 	 Marketing	 33021	 11-25
			 (Women’sChoiceAward)
48	 Kizzy Dominguez	 President	 KPC	 Education	 33139	 6-10
49	 Deborah Deleo	 President & 	 TreeFrog DataSolutions, Inc	 Healthcare	 32931	 26-50
		 Executive Director
		 ofOperations
50	 Debbie Margolis Horwitz	 ChairWoman & 	 Kreative Kontent 	 Entertainment/Arts	 33334	 1-5
		 Executive Producer
Learn more about these top leaders at
kaufmanrossin.com/2016FLTopWomenLedBiz
Top 10Women-Led Not-For-Profit
Organizations in Florida
1	 Sister Linda Bevilacqua	 President	 BarryUniversity 	 Education	 33161	 250+
2	 Lucy Morillo	 President &CEO	 MiamiChildren’s	 Non-Profit 	 33155	 51-250
			 Health Foundation
3	 Kristi Mollis	 President &CEO	 EvergladesUniversity 	 Education	 33431	 250+
4	 GillianThomas	 President &CEO	 Patricia and Phillip Frost	 Non-Profit 	 33129	 51-250
			 Museum ofScience
5	 BarbaraWeinstein	 President &CEO	 FamilyCentral, Inc 	 Non-Profit 	 33068	 51-250
6	 KimCavendish 	 President	 Museum of Discovery 	 Non-Profit 	 33312	 51-250
			 andScience
7	 Germaine Baugh	 President andCEO 	 Urban League 	 Non-Profit 	 33311	 51-250
			 of BrowardCounty
8	 DeborahSpiegelman 	 CEO 	 MiamiChildren’s Museum 	 Non-Profit 	 33132	 51-250
9	 Tina Philips	 CEO 	 Palm Beach HabilitationCenter 	 Non-Profit 	 33461	 51-250
10	 Catherine Penrod 	 CEO 	 Switchboard of Miami 	 Non-Profit 	 33132	 51-250
Name Title Organization Industry
ZIP
Code
# of
employees
Learn more about these top leaders at
kaufmanrossin.com/2016FLTopWomenLedBiz
Featured Leaders
Alicia Cervera Sr., Founder, Cervera Real Estate
Over four decades ago, she was crowned the Queen of Brickell; today, with thriving new
neighborhoods to her credit Alicia Cervera, Sr. has rightfully earned her title as the Grand
Dame of real estate. Ms. Cervera is the founder of the preeminent Cervera Real Estate,
Miami’s leading real estate firm.
Over the course of 47 years, Ms. Cervera is responsible for breathing life into new
communities and revitalizing existing ones such as the once dormant Brickell area, the
cosmopolitan South of Fifth neighborhood in Miami Beach, the vibrant Downtown Miami and the new urban East
Edgewater. She has sold hundreds of thousands of luxury high rise condominium units, served as an invaluable
consultant to the most prolific developers, and amassed dozens of personal and professional accolades for her
work in the real estate industry.
In 1980 Ms. Cervera was joined by her daughters,Veronica Cervera Goeseke and Alicia Cervera Lamadrid; together,
they grew Cervera Real Estate into the full-service organization it is today.
Ellen Latham, M.S., Founder, Orangetheory Fitness
Ellenisahighlytrainedphysiologistwitha lifelongpassionfor health andfitness. Ellenisa
partnerandfounderofOrangetheoryFitness –hailedbytheNewYorkTimesasaneffective
newplateau-bustingworkout,andtheownerof Ellen’sUltimateWorkoutstudio inFlorida.
InspiredbyherfatherArthurCalandrelli,a verypopular PhysicalEducationteacher andcoach
inNiagaraFalls,NY,Ellenhas beenmotivatingandtrainingclientsfor over 35 years.Sheholds
aBachelor’sDegreeinPhysicalEducationandaMaster’sDegreeinExercisePhysiologyfrom
theUniversityofBuffaloinNewYork.
Before perfecting her signature workout, Ellen worked at the prestigious Bonaventure Spa when it was the main
fitness retreat for the stars, as well as managedWilliams Island Spa andThe Eden Roc Spa on South Beach. She
served as aTV fitness expert for six years, authored fitness columns forThe Miami Herald and South Florida Sun-
Sentinel and earned the title of BusinessWoman of theYear in South Florida.
GermaineSmith-Baugh,Ed.D,PresidentandCEO,UrbanLeagueofBrowardCounty
Dr.GermaineSmith-Baughis PresidentandChief ExecutiveOfficer of theUrbanLeague
ofBrowardCounty.Founded in1975,theUrbanLeagueof BrowardCountyisanaffiliate
oftheNationalUrbanLeague,a historiccivilrightsorganizationdedicatedto economic
empowermentinordertoelevatethestandard of livinginhistoricallyunderservedurban
communities.Servingas PresidentandCEOsince2006, Dr.Smith-Baugh wasappointedas
theonlywomanandtheyoungestadministrator to leadanUrbanLeagueaffiliateinFlorida.
Throughouthercareer,Germainehas heldleadershippositionsonnumerousexecutiveboardsinBrowardCounty
includingthe2010USCensusCompleteCountSubCommittee;Greater FortLauderdaleChamber ofCommerce;Holy
CrossHospital;GreaterFortLauderdaleAlliance.Dr.Smith-Baugh also servesasanactivemember of theDeltaSigma
ThetaSorority,TheCommonwealthInstituteof Florida andtheInternationalWomen’sForumandLeadershipFlorida’s
2015-2016Class.
Lisa Lutoff-Perlo, President and CEO, Celebrity Cruises
LisaLutoff-PerloisPresidentandCEOofCelebrityCruises,thecruiselinewho’siconic‘X’isthe
markofmodernluxury.ShewasappointedtothispositioninDecember2014.Priortoserving
asPresidentandCEO,Lutoff-PerlowasExecutiveVicePresident,OperationsforRoyal
CaribbeanInternational,andCelebrityCruises’SeniorVicePresident,HotelOperations,
wheresheplayedavitalroleinshapingextraordinaryguestexperiencesforthebrandand
spearheadedtheintroductionofthewidelyheralded,$3.7billionSolstice-classfleet.
In 2001,TravelAgent magazine named Lisa one of the “Most PowerfulWomen inTravel.” Lisa studied accounting at
BentleyCollege inWaltham, Mass. and currently resides with her husband,Andre, in Plantation, Fla.
Janet Kyle Altman, Marketing Principal, Kaufman Rossin
Janet Kyle Altman is Marketing Principal for Kaufman Rossin. She joined the firm in 2000
and leads all aspects of the firms marketing program.Teaching and learning are among
Altman’s passions. She leads seminars in marketing, leadership and management, and
is certified as a yoga instructor. Prior to joining Kaufman Rossin, Altman had nearly two
decades of Fortune 100 marketing experience, including experience in employee
benefits, financial services and electronic publishing. Altman serves as Chair for the
Women’s Fund of Miami-Dade. She is a frequent writer and lecturer, and an accomplished facilitator who has led
retreats and planning meetings for local and national non-profit groups. Janet Altman received her degree from
the University of Pennsylvania. In 2010, Altman was named one of the community’s Influential BusinessWomen
by the South Florida Business Journal.
Our Moderator
TheCommonwealthInstitute(TCI)isavibrantnonprofit
organization,foundedtohelpwomen-ledbusinessesbecome
andstaysuccessful. Our mission is to help womenCEOs,
Entrepreneurs andSenior Executives grow their business
through peer mentoring, education, development and high-
level networking.ThecornerstoneofTCI’sapproachispeertopeer
mentoringinaconfidential,smallgroupatmospherecalledforums.
TCIalsoraisesmoneytoprovidescholarshipsforemergingwomen
businessownersandexecutivedirectorsofothernot-for-profits.
TCIsupportsmembers’leadershipefforts,givestheman
opportunitytoshareineachother’snetworksandprovidesa
pathforsuccessthroughcollaborativebusinessrelationships.The
organizationis“community-based”andtheprogramsandevents
arevaried,motivationalandunique-alwaysfocusedonhelping
participantsdeveloppersonalandprofessionally.
Since its inception,TCI has worked with hundreds of women-led
companies.TCI currently has more than 300 members whose
companies have annual revenues ranging from $100,000 to
more than $200 million.TCI has chapters in South Florida and
Boston.The South Florida region serves Dade, Broward and
Palm Beach Counties.
Our two signature events are our Leadership Luncheon and
ourTop 50Women.These annual luncheon events draw 300+
women CEOs and Senior Executives. OurTop 50Women
event is where we release the ranked list of top 50 women-led
businesses and top 10 non-for profits in Florida and recognize
these outstanding women.
Weofferseverallevelsofmembership,ourgeneralmembership
andourforummembershipsaswellasdevelopmentprograms
foremergingandhighpotentialwomenmanagers,high-energy
businessseminarsandmembergatheringswherememberslearn,
network,shareinformationandinspireeachother.
Linda Alexander
We AreThe Mighty
Liz Alicea-Velez
Newport
Board Group
Amparo Bared
Private Supporter
Vice President
Barbara Liberatore Black
JLL
Susan Bonner
RCCL
Antoinette Cave
PNC Bank
Janis K. Cheezem
Akerman LLP
Diane Davis
Merrill Lynch
Wealth Mgt
Dorothy Eisenberg
Gerson, Preston, Robinson,
Klein, Lips & Eisenberg
Treasurer
Sandra Finn
Cross Country
Home Services
Laura Kaplan
U.S.Trust Secretary
Lisa Kauffman
Perry Ellis International
Jennifer Knight
AmericanWoolen
President
Jan Navatkoski
Food Bank
For NYC
Doris Neyra
Wells Fargo
Naomi Nixon
University
of Miami
Edith Osman
Carton Fields, P.A.
Linda Paresky
Private Supporter
Flora Perez
GreenbergTraurig
Kendra Phillips
Ryder
Toni Randolph
Private Supporter
Sue Rosenthal
Barry University
Anne Smith
Baptist Health
South Florida
Lois Silverman
Founding
Chairperson
Phyllis Swersky
The MelTech Group
A special thanks to ourTCI South Florida Advisory Board 2016
and all the women that have served before them!
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survey-TCI-2016-Women-Led-Biz

  • 1. THE COMMONWEALTH INSTITUTE SOUTH FLORIDA’S 2016 WOMEN-LED BUSINESS SURVEY RESULTS RIGHT NOW WHAT WE’RE SEEING Women’s entrepreneurship continues to be an engine of growth inAmerica and in Florida. New funding sources, powerful networks and persistence are among the forces that are creating success for women leaders in a wide range of industries.
  • 2. You deserve better. Kaufman Rossin is proud to partner with successful women business leaders to help improve performance and minimize risk. Kaufman Rossin is proud to be a part of The Commonwealth Institute of South Florida. Don't hire an accountant.
  • 3. Methodology The Commonwealth Institute South Florida partnered with Kaufman Rossin to administer and analyze its 2016 Women-Led Businesses Survey. This survey provides insight into the community of women-led businesses in Florida, identifying trends and common concerns. It also serves as the source forTCI's annual awards lists: Top 50Women-Led For-Profit Organizations andTop 10 Women-Led Not-for-Profit Organizations. Surveys were distributed to 10,000 email addresses, sourced from the database of Hoovers, a D&B Company. The recipients were identified as the CEO, president or owner of a woman-owned business with 2 or more employees. Additional distribution went to the TCI database of leading women. 349 responses were received, with 263 completing all questions. Only companies who provided specific revenue information were included in the rankings. Self-reported data was verified through on-line research and personal contacts.
  • 4. Executive Summary Women-owned businesses are strong and growing, and Florida is one of the top five places it’s happening, according to data recently released by the National Women’s Business Council.1 Women reached the 10 million businesses mark, and according to Carla A. Harris, chair of the Council. “If we continue on this trajectory,” says Harris, “we could expect to see the number of women-owned and women- led businesses increase by greater than 50% over the next five years.We could also expect to see the number of women on private and public company boards grow substantially over this same time period and the proliferation of funding sources outpace that of the last five years by 30-40%.” 1 https://www.nwbc.gov/sites/default/files/NWBC_2015AnnualReportedited.pdf
  • 5. Our sample is ethical and authentic, they say. More than 60% of respondents chose these words to describe their management style, with “passionate” a close third at 59.3%. Exit strategies appear to be changing. This year’s sample is more inclined to sell their businesses, either to friendly buyers or larger competitors. 34% selected one of those when asked about exit strategy, a 45% increase over last year. Nontraditional funding is on the rise. Five businesses in our study reported crowdfunding as their original funding source to start their business, more than double last year. While it’s a small sample, this funding source is definitely growing among newer businesses in our survey and nationwide. In fact, 47% of successful Indiegogo campaigns are run by women.2 Women tend to own smaller business, often with no employees. According to the Council report, 89.4% of women-owned businesses nationwide were sole proprietorships. In our study we found that nearly 35% of respondents (the largest group) had 1-5 employees; next year we will break that down further, and target a bigger sample of solo performers. The most cited obstacle remains the same. “Women have mentors who give advice; men have sponsors who offer opportunities” was cited by 43% this year, even higher than last year. We may want to review how we offer help to younger women, and create our own opportunity-generating culture. 2 https://learn.indiegogo.com/women-entrepreneurship/
  • 6. Women who lead Florida’s businesses are optimistic. Revenue continued to grow in 2015. More than half of respondents reported their businesses grew, continuing a three year trend. This year, 55% reported moderate or substantial growth. ͬ ͮͬ Ͱͬ 6ͬ 8ͬ ͭͬͬ ͭͰ.ͬ% ͮͬͭͯ ͮͬͭͰͮͬͭͮ Decrease substantially Decrease moderately Stay about the same Grow moderately Grow substantially ͮͬͭͱ ͮͬͭ6 ͭͰ.ͬ% ͭͳ.ͯ%ͮͬ.͵%ͮͬ.ͬ% ͮ8.ͬ% ͹ͭ.ͬ% ͯͽ.͵% ͯͱ.ͬ%͹ͬ.ͬ% OnJanuary 28, 2016,TheCommonwealth InstituteSouth Florida hosted a cocktail hour and asked attendees about NewYear’s Resolutions for their companies.Some of their responses are contained below. MY #1 GOAL FOR MY COMPANY IN 2016 IS: • Get women out to vote • Develop and launch a successful App • Prove that age is not a factor in success • Increase my revenue by 25% • Be a leader in my industry • Listen to my employees • Develop a cohesive team with our newly-acquired offices
  • 7. Respondents expect that trend to continue into 2016. Even more plan to hire than last year. 59.4% 61.2% 81% of these leaders are projecting moderate or substantial growth.That optimism has grown steadily since 2011, when the projections of moderate or significant growth totaled 67%. projected staff increases in 2015 expect to increase staff in 2016. ͬ ͮͬ Ͱͬ 6ͬ 8ͬ ͭͬͬ Decrease substantially Not sure Decrease moderately Stay about the same Grow moderately Grow substantially ͮͬ.ͬ% ͭ6.ͬ% ͮ6.͵%ͮ6.ͱ%ͮͰ.ͬ% Ͱͳ.ͬ% ͱͰ.ͬ% ͱͰ.ͱ%ͱ8.ͬ%ͱͰ.ͬ% ͮͬͭͯ ͮͬͭͰͮͬͭͮ ͮͬͭͱ ͮͬͭ6
  • 8. Professional services Ͱͳ% Manufacturing ͮͬ% Construction Non-Profit Healthcare 6% Technology Legal Other Ͱ% Ͱ% ͯ% 8%8% These businesses aren’t small start-ups in “women’s industries.” These women-led businesses operate in a wide range of industries. WHAT BUSINESS AREYOU IN? If more than one applies, select your most important industry focus. Accordingtoa recentstudy3 , “theindustrieswith thehighest concentrationof women-ownedfirmsarehealth careandsocial assistance.” Butinour sample, professionalservicesdominates, representing20% of respondents;other womenonourTop50listlead cruiselines,manufacturingcompaniesandbanks. 3 http://www.womenable.com/content/userfiles/Amex_OPEN_State_of_WOBs_2015_Executive_Report_finalsm.pdf
  • 9. ͈ͱͬͬ,ͬͬͭ- ͈ͮ,ͬͬͬ,ͬͬͬ Under ͈ͱͬͬ,ͬͬͬ ͮ͵.ͮ% ͮ8.6% ͈ͮ,ͬͬͬ,ͬͬͭ- ͈Ͱ,ͬͬͬ,ͬͬͬ ͈Ͱ,ͬͬͬ,ͬͬͭ- ͈6,ͬͬͬ,ͬͬͬ 6.6%ͭͭ.6% ͈6,ͬͬͬ,ͬͬͭ- ͈8,ͬͬͬ,ͬͬͬ ͳ.ͬ% ͈8,ͬͬͬ,ͬͬͭ- ͈ͭͬ,ͬͬͬ,ͬͬͬ Over ͈ͭͬ,ͬͬͬ,ͬͬͬ ͭͱ.6%ͭ.ͯ% WHAT WASYOUR ORGANIZATION'S 2015 ANNUAL REVENUE? Mosthave beeninbusiness morethan10years,and about halfof thememploy more than10people. Their revenues range from under $500,000 to over $10 million. More than 40% report revenues about $2 million.
  • 10. How did these women become leaders? For several years we’ve asked women how they became leaders in their organizations. “I started the company” continues to be the number 1 choice, but it has decreased slightly in the past year, from 72% to 67%. Afamily memberstarted thecompany ͭ͹.ͱ% I bought the company I was hired for this role I worked my way up from another role 6.6% ͯ.ͮ% ͵.ͳ% I started the company 6ͳ%
  • 11. Wewantedtoknow why thesewomenstarted companies. Soweasked. Most financed their companies with savings – but non-traditional funding sources may be growing. IFYOU STARTEDYOUR OWN COMPANY,WHY? Pure entrepreneurship and passion topped the charts, but the need for flexiblity and balance ranked as well. More than 60% of businesses are financed with personal savings4 ; 57% of our sample cited that funding source. The percentage using angel investors and crowdfunding increased from last year, though numbers are still small. We expect to see growth in these funding strategies in the coming years. 4 http://www.statisticbrain.com/business-funding-source-statistics/ I’manentrepreneur atheart Ͱͯ.ͮ% Ihadapassionfor somethingnoone elsewasdoing ͮͭ.ͬ% Myideasweren’tbeing heardwhenIworked forsomeoneelse ͭͭ.8% Iwantedflexibilityor balanceinmylife ͭͳ.ͱ% Ididn’tseeapathto successforwomenin thecorporateworld 6.6%
  • 12. What are the qualities of women’s leadership? WomenwhoownFloridabusinessesareethical, authentic,passionateandgoal-oriented. WHICH 3 QUALITIES DOYOUTHINK MOST SET WOMEN APART AS STRONG LEADERS? Communication, collaboration and goal-orientation are qualities to their leadership. Those are the top adjectives they chose when asked to describe their management styles. Qualities like consensus- building and empathy, typically viewed as women’s strengths, did not rank very high. ETHICAL PASSIONATE GOAL- ORIENTED Risk taking Goal-orientation Flexibility Empathy Persuasiveness Communication Consensus Collaboration ͭͳ.ͭ% ͯͬ.ͱ% ͯ͵.6% Ͱͯ.6% ͮ6.͵% ͱͰ.ͮ% 6ͯ.ͯ% ͮͰ.ͳ% AUTHENTIC
  • 13. Womenare betterleaders thanmen Ͱ.Ͱ% Noneof theabove ͯ.ͯ% Menarebetter leadersthanwomen. ͬ% Genderisnot afactorinhow peoplelead ͭͰ.Ͱ% Womenlead differentlythan mendo ͳͳ.8% STUDIES SUGGEST THAT WOMEN ARE CREATING A NEW LEADERSHIP PARADIGM. IN GENERAL,WHICH DOYOU BELIEVE IS TRUE? They continue to believe that women and men lead differently. Just 4% stated that women are better leaders. THE MOST IMPORTANT BENEFIT I PLAN TO OFFER EMPLOYEES IN 2016: • Wellness programs • Paid leave increases • Bonuses • Improved retirement programs
  • 14. ͯ8.ͭ%ͱ.͵% ͯͰ.ͭ% Ͱͯ.ͯ% ͯͭ.ͭ%ͳ.8% ͭͰ.ͭ% ͯͯ.ͬ% Family responsibilities get in the way Employeesdon’twanttoworkforwomen When women display leadership characteristics we are seen as unfeminine Womenhavementorswhogive advice;menhavesponsors Womenaren’tgivenasmany opportunitiesforhigh-profileassignments Laws/regulationsshowbiasagainstwomen I don’t think there are different obstacles for women It’sharderforwomentogetfinancingorinvestment But obstacles remain for women in the workplace, even in leadership roles. The most cited obstacle continues to be “Women have mentors who give advice; men have sponsors who offer opportunities.”Women may want to review our own mentoring styles. Other obstacles, like the difficulty obtaining financing or being ignored for high profile assignment will require more creativity in approach. WHAT OBSTACLES MAKE IT DIFFICULT FOR WOMEN LEADERS IN FLORIDA?
  • 15. Women who lead businesses should be especially sensitive to the needs of work/life balance needs of their employees. It’s time to change the culture, and women can lead the way. We still do not promote ourselves and our accomplishments. We have become under-spoken about the value of our business and the value of our ability to grow the business both financially and meet market demands. Finding the right forum to express their thoughts, frustrations, fears and to share successes. RESPONDENTS SHARED THEIR PERSONAL THOUGHTS ON OBSTACLES. ONE THING I’D LIKE TO CHANGE ABOUT MY COMPANY IN 2016 IS: • Become more active in the community • Leverage technologyin a cost-effective way • Create a 5-year plan • Increase the number of women in leadership roles “ ”
  • 16. What creates success for these women business leaders? Personal networks still take top honors when women leaders are asked what has contributed to their success. But formal business education rose slightly this year, while on-the-job training dropped. Formal Business Education Family Background ͮͬͭͱ ͮͬͭ6 My personal Network Belonging to a supportive Mentoring On-the-job training 6ͼ.Ͷ% 6ͼ.ͱ% ͯͮ.ͯ% ͯͯ.ͭ% Ͱͱ.ͬ% Ͱͳ.6% ͳͭ.8% Ͳͮ.ͱ% ͯͲ.ʹ% ͺͮ.͵% Ͱ;.ͭ% Ͱͳ.ͯ%
  • 17. Their comments stressed hard work, dedication and drive.
  • 18. Never giveup,notall paths arelinear andbepatient! Standyour ground. Workhardandyouwill bevalued,but set boundaries between work andhome sothatyouhavequalitytimewithyour familyandfriends. Gettrainedandexperienceina major organization.Focus ongetting roles asclosetotherevenuegenerating activities ofthefirm. Your reputationis your greatest asset. Success is failure turned inside out.So stick to the fight when you’re hardest hit. It’s when things seem worse that you mustn’t quit. Therewillbechallengesandobstacles,butthereisalwaysasolution.Don’t beafraidtochallengethestatusquoorgocontrarytoconventionalwisdom. Createopportunities for yourself.Don’t expect others toberesponsiblefor fulfillingyour ambition.Set goals anddon’t let anything standinyour way. What advice do our women leaders give to ambitious young women? “ ” ONE WORD THAT COMES TO MIND WHEN I THINK OF MY COMPANY’S FUTURE IS • Boundless • Growing • Explosive • Limitless • Innovative • Evolving
  • 19. “ ” Never beafraid toput forthyourbest effort,envision thepossibilitiesand set your plan in motion. Beflexible,lookfor new opportunities, andremain opentochange. Always statewhat youwouldlikeor what youexpect.Donot assumethat others know what your goalsare. Start building your networkveryearly. Doyour homeworkfirst. Set clear goals andstayobjective. Brushoffinsults and slightsandjust keep moving forward. Nomatter your rolein theorganization – Beanasset vs.a liability. Ifyouareambitious,act it.Be authentic,confident andspeakup. Being challengedinlifeis inevitable– being defeatedis optional.
  • 20. Top 50Women-Led For-Profit Organizations in Florida 1 Lisa Lutoff- Perlo CEO CelebrityCruises Hospitality 33131 250 2 Kirsten Dolan President &COO One Parking ProfessionalServices 33401 250 3 Deborah Beetson BusinessUnit Leader DPRConstruction Construction 33409 51-250 4 AliciaCervera Lamadrid CEO Cervera Real Estate Real Estate 33130 250 5 Robin Ranzal President Edgewater Ranzal Technology 33431 51-250 6 LindaWatson President Rainmaker Inc. Manufacturing/Distribution 33334 1-5 7 Ellen Latham Founder Orangetheory Fitness Fitness 33330 51-250 8 Olga Ramundo President ExpressTravel ProfessionalServices 33134 26-50 9 LeilaJammal Florida Division Manager Terracon ProfessionalServices 32789 250 10 Deborah Herman CEO Fabric Innovations Hospitality 33134 26-50 11 Catherine Muth CEO O. R.ColanAssociates, LLC ProfessionalServices 33019 51-250 12 LisaSomerville President &COO FortressSolutions, LLC - Technology 34748 51-250 FloridaOperations (formerly RestorTelecom, Inc) 13 Christine Franklin President Cherokee Enterprises, Inc. Construction 33016 51-250 14 Sue Romanos President &CEO CAREERXCHANGE ProfessionalServices 33176 250 15 Mayte Fernandez Managing Partner MomentumConsulting Technology 33016 51-250 Corporation 16 BarbaraStankowski President &CEO AMTIS ProfessionalServices 32817 51-250 17 Mary Freeman President AwarenessTechnology, Inc. Manufacturing/Distribution 34990 51-250 18 RachelSapoznik President &CEO Sapoznik Insurance Insurance 33162 51-250 19 Josephine Kling President Landry & Kling Events atSea ProfessionalServices 33146 11-25 20 Ginger Martin President &CEO American National Bank Banking 33062 26-50 21 TeresaCanlas President Bb trading worldwide inc Manufacturing/Distribution 33122 11-25 22 Miranda Monahan President M-PowerTech Technology 34208 26-50 23 Sandy King President SymbiontServiceCorp Construction 34224 26-50 24 Tina Elmowitz ExecutiveVP rbbCommunications Marketing 33134 26-50 25 KayStephenson CEO DatamaxxApplied Technology 32311 51-250 Technologies, Inc. Name Title Organization Industry ZIP Code # of employees
  • 21. 26 SusanStokes President Stokes Mechanical Construction 33461 26-50 27 Celeste Notardonato President The Integration Factory, Inc Construction 32955 11-25 28 LeighAnn Hoey President Scientific Instruments, Inc. Manufacturing/Distribution 33407 26-50 29 JenniferCramer CEO DVC Industries, Inc. Manufacturing/Distribution 33069 26-50 dbaTheSpice Lab 30 RitaGolberg President BritishSwimSchool Education 33306 51-250 31 MaryCarmichael President DMRConsulting Government 32407 26-50 32 Angela Heyne President H.I.S. Painting, Inc. Construction 32780 26-50 33 Susana Robledo CEO CUBECARE Manufacturing/Distribution 33015 26-50 34 Sally Hayes President Federal Eastern Manufacturing/Distribution 33715 6-10 International, Inc 35 JoyceT.Velitsckowski President JTV Incorporated Construction 33709 11-25 36 Suzette Dimascio CEO CSISpecialtyGroup Healthcare 32771 11-25 37 Betsy McGee President Aluminum Distributing Manufacturing/Distribution 33315 11-25 dbaADI Metal 38 DawnTiura President SIG IndustryAssociation 32034 26-50 39 Eileen Rosenweig President SirSpeedySarasota Manufacturing/Distribution 34231 11-25 40 JenniferStafford President OMNICommunications ProfessionalServices 33634 26-50 41 Ania Rodriguez CEO Key Lime Interactive ProfessionalServices 33178 11-25 42 LindaGonzalez President Viva Partnership ProfessionalServices 33141 11-25 43 DeborahSmith Vice President ACEStaffingUnlimited, Inc. Staffing 32757 250 44 Holly MacDonald-Korth Managing Director JW Korth &Company Investments-Broker-dealers 33133 11-25 45 JillSteinberg President InterlinkGroup Construction 33122 11-25 ProfessionalServices, Inc 46 Lourdes Martin Rosa President Government BusinessSolutions ProfessionalServices 33173 11-25 47 Delia Passi CEO WomenCertified Inc. Marketing 33021 11-25 (Women’sChoiceAward) 48 Kizzy Dominguez President KPC Education 33139 6-10 49 Deborah Deleo President & TreeFrog DataSolutions, Inc Healthcare 32931 26-50 Executive Director ofOperations 50 Debbie Margolis Horwitz ChairWoman & Kreative Kontent Entertainment/Arts 33334 1-5 Executive Producer Learn more about these top leaders at kaufmanrossin.com/2016FLTopWomenLedBiz
  • 22. Top 10Women-Led Not-For-Profit Organizations in Florida 1 Sister Linda Bevilacqua President BarryUniversity Education 33161 250+ 2 Lucy Morillo President &CEO MiamiChildren’s Non-Profit 33155 51-250 Health Foundation 3 Kristi Mollis President &CEO EvergladesUniversity Education 33431 250+ 4 GillianThomas President &CEO Patricia and Phillip Frost Non-Profit 33129 51-250 Museum ofScience 5 BarbaraWeinstein President &CEO FamilyCentral, Inc Non-Profit 33068 51-250 6 KimCavendish President Museum of Discovery Non-Profit 33312 51-250 andScience 7 Germaine Baugh President andCEO Urban League Non-Profit 33311 51-250 of BrowardCounty 8 DeborahSpiegelman CEO MiamiChildren’s Museum Non-Profit 33132 51-250 9 Tina Philips CEO Palm Beach HabilitationCenter Non-Profit 33461 51-250 10 Catherine Penrod CEO Switchboard of Miami Non-Profit 33132 51-250 Name Title Organization Industry ZIP Code # of employees Learn more about these top leaders at kaufmanrossin.com/2016FLTopWomenLedBiz
  • 23.
  • 24. Featured Leaders Alicia Cervera Sr., Founder, Cervera Real Estate Over four decades ago, she was crowned the Queen of Brickell; today, with thriving new neighborhoods to her credit Alicia Cervera, Sr. has rightfully earned her title as the Grand Dame of real estate. Ms. Cervera is the founder of the preeminent Cervera Real Estate, Miami’s leading real estate firm. Over the course of 47 years, Ms. Cervera is responsible for breathing life into new communities and revitalizing existing ones such as the once dormant Brickell area, the cosmopolitan South of Fifth neighborhood in Miami Beach, the vibrant Downtown Miami and the new urban East Edgewater. She has sold hundreds of thousands of luxury high rise condominium units, served as an invaluable consultant to the most prolific developers, and amassed dozens of personal and professional accolades for her work in the real estate industry. In 1980 Ms. Cervera was joined by her daughters,Veronica Cervera Goeseke and Alicia Cervera Lamadrid; together, they grew Cervera Real Estate into the full-service organization it is today. Ellen Latham, M.S., Founder, Orangetheory Fitness Ellenisahighlytrainedphysiologistwitha lifelongpassionfor health andfitness. Ellenisa partnerandfounderofOrangetheoryFitness –hailedbytheNewYorkTimesasaneffective newplateau-bustingworkout,andtheownerof Ellen’sUltimateWorkoutstudio inFlorida. InspiredbyherfatherArthurCalandrelli,a verypopular PhysicalEducationteacher andcoach inNiagaraFalls,NY,Ellenhas beenmotivatingandtrainingclientsfor over 35 years.Sheholds aBachelor’sDegreeinPhysicalEducationandaMaster’sDegreeinExercisePhysiologyfrom theUniversityofBuffaloinNewYork. Before perfecting her signature workout, Ellen worked at the prestigious Bonaventure Spa when it was the main fitness retreat for the stars, as well as managedWilliams Island Spa andThe Eden Roc Spa on South Beach. She served as aTV fitness expert for six years, authored fitness columns forThe Miami Herald and South Florida Sun- Sentinel and earned the title of BusinessWoman of theYear in South Florida.
  • 25. GermaineSmith-Baugh,Ed.D,PresidentandCEO,UrbanLeagueofBrowardCounty Dr.GermaineSmith-Baughis PresidentandChief ExecutiveOfficer of theUrbanLeague ofBrowardCounty.Founded in1975,theUrbanLeagueof BrowardCountyisanaffiliate oftheNationalUrbanLeague,a historiccivilrightsorganizationdedicatedto economic empowermentinordertoelevatethestandard of livinginhistoricallyunderservedurban communities.Servingas PresidentandCEOsince2006, Dr.Smith-Baugh wasappointedas theonlywomanandtheyoungestadministrator to leadanUrbanLeagueaffiliateinFlorida. Throughouthercareer,Germainehas heldleadershippositionsonnumerousexecutiveboardsinBrowardCounty includingthe2010USCensusCompleteCountSubCommittee;Greater FortLauderdaleChamber ofCommerce;Holy CrossHospital;GreaterFortLauderdaleAlliance.Dr.Smith-Baugh also servesasanactivemember of theDeltaSigma ThetaSorority,TheCommonwealthInstituteof Florida andtheInternationalWomen’sForumandLeadershipFlorida’s 2015-2016Class. Lisa Lutoff-Perlo, President and CEO, Celebrity Cruises LisaLutoff-PerloisPresidentandCEOofCelebrityCruises,thecruiselinewho’siconic‘X’isthe markofmodernluxury.ShewasappointedtothispositioninDecember2014.Priortoserving asPresidentandCEO,Lutoff-PerlowasExecutiveVicePresident,OperationsforRoyal CaribbeanInternational,andCelebrityCruises’SeniorVicePresident,HotelOperations, wheresheplayedavitalroleinshapingextraordinaryguestexperiencesforthebrandand spearheadedtheintroductionofthewidelyheralded,$3.7billionSolstice-classfleet. In 2001,TravelAgent magazine named Lisa one of the “Most PowerfulWomen inTravel.” Lisa studied accounting at BentleyCollege inWaltham, Mass. and currently resides with her husband,Andre, in Plantation, Fla.
  • 26. Janet Kyle Altman, Marketing Principal, Kaufman Rossin Janet Kyle Altman is Marketing Principal for Kaufman Rossin. She joined the firm in 2000 and leads all aspects of the firms marketing program.Teaching and learning are among Altman’s passions. She leads seminars in marketing, leadership and management, and is certified as a yoga instructor. Prior to joining Kaufman Rossin, Altman had nearly two decades of Fortune 100 marketing experience, including experience in employee benefits, financial services and electronic publishing. Altman serves as Chair for the Women’s Fund of Miami-Dade. She is a frequent writer and lecturer, and an accomplished facilitator who has led retreats and planning meetings for local and national non-profit groups. Janet Altman received her degree from the University of Pennsylvania. In 2010, Altman was named one of the community’s Influential BusinessWomen by the South Florida Business Journal. Our Moderator
  • 27. TheCommonwealthInstitute(TCI)isavibrantnonprofit organization,foundedtohelpwomen-ledbusinessesbecome andstaysuccessful. Our mission is to help womenCEOs, Entrepreneurs andSenior Executives grow their business through peer mentoring, education, development and high- level networking.ThecornerstoneofTCI’sapproachispeertopeer mentoringinaconfidential,smallgroupatmospherecalledforums. TCIalsoraisesmoneytoprovidescholarshipsforemergingwomen businessownersandexecutivedirectorsofothernot-for-profits. TCIsupportsmembers’leadershipefforts,givestheman opportunitytoshareineachother’snetworksandprovidesa pathforsuccessthroughcollaborativebusinessrelationships.The organizationis“community-based”andtheprogramsandevents arevaried,motivationalandunique-alwaysfocusedonhelping participantsdeveloppersonalandprofessionally. Since its inception,TCI has worked with hundreds of women-led companies.TCI currently has more than 300 members whose companies have annual revenues ranging from $100,000 to more than $200 million.TCI has chapters in South Florida and Boston.The South Florida region serves Dade, Broward and Palm Beach Counties. Our two signature events are our Leadership Luncheon and ourTop 50Women.These annual luncheon events draw 300+ women CEOs and Senior Executives. OurTop 50Women event is where we release the ranked list of top 50 women-led businesses and top 10 non-for profits in Florida and recognize these outstanding women. Weofferseverallevelsofmembership,ourgeneralmembership andourforummembershipsaswellasdevelopmentprograms foremergingandhighpotentialwomenmanagers,high-energy businessseminarsandmembergatheringswherememberslearn, network,shareinformationandinspireeachother. Linda Alexander We AreThe Mighty Liz Alicea-Velez Newport Board Group Amparo Bared Private Supporter Vice President Barbara Liberatore Black JLL Susan Bonner RCCL Antoinette Cave PNC Bank Janis K. Cheezem Akerman LLP Diane Davis Merrill Lynch Wealth Mgt Dorothy Eisenberg Gerson, Preston, Robinson, Klein, Lips & Eisenberg Treasurer Sandra Finn Cross Country Home Services Laura Kaplan U.S.Trust Secretary Lisa Kauffman Perry Ellis International Jennifer Knight AmericanWoolen President Jan Navatkoski Food Bank For NYC Doris Neyra Wells Fargo Naomi Nixon University of Miami Edith Osman Carton Fields, P.A. Linda Paresky Private Supporter Flora Perez GreenbergTraurig Kendra Phillips Ryder Toni Randolph Private Supporter Sue Rosenthal Barry University Anne Smith Baptist Health South Florida Lois Silverman Founding Chairperson Phyllis Swersky The MelTech Group A special thanks to ourTCI South Florida Advisory Board 2016 and all the women that have served before them! www.commonwealthinstitute.org