A systematic approach to identifying the best startup opportunities. Rather than relying upon luck or inspiration to make an important decision about what you will spend the next several years building, it is important to define a more systematic approach of discovering opportunity (read our philosophy).
Testing Business Ideas by David Bland & Alex Osterwalder Peerasak C.
"This new Strategyzer book builds upon the Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments." The Strategyzer
Free download: https://www.strategyzer.com/emails/testing-business-ideas-preview-free-download
To buy: https://www.strategyzer.com/books/testing-business-ideas-david-j-bland ; Amazon.com: Testing Business Ideas (9781119551447): David J. Bland, Alexander Osterwalder: Books https://amzn.to/2Pg7foy
Startup opportunity discovery and evaluation. In this presentation the authors of The Smarter Startup demonstrate a systematic approach to surfacing and evaluating startup ideas to increase likelihood of success. This is product strategy for startups.
It’s important to understand the potential impact that a new disruptive technology might have on the marekt. The role of the Market Opportunity Analysis (MOA) is to help guide the process of better understanding of the most important market segments, how fast the opportuity is growing, what are the key sustainable differentiations and why are these important. Finally, the purpose of the MOA is to, on one hand, describe the key value propostions and to profile the most important use cases and how best to acquire customers.
We have prepared the following template which describes the MOA process and how outlines the factors for successfully growing market share. Our IRG MOA PowerPoint takes you through the key steps for learning about emerging market opportunities and using that learning to influence strategic decision making.
Startup Development Stages and Scale Timeline Dresnice
Timeline on how to approach Startup key stages and build a high growth startup for Africans entrepreneurs. In this manifesto, I share key task and actions you need to carry out systematic.
I would like twenty minutes of your time in which I will present 50 (I know a lot) slides to review 12 Models related to Lean Startup so that I can then introduce the
‘Startup Business Planning Jigsaw’.
The twelve models are:
► Business Model Canvas - Alexander Osterwalder
► Search v's Execution - Steve Blank & Bob Dorf
► Build-Measure-Learn - Eric Ries
►Three Stages of a Startup - Ash Maurya
► MVP and Product Market Fit
►Lean Canvas - Ash Maurya
► Customer Development - Brant Cooper and Patrick Vlaskovits
► Startup Pyramid – Sean Ellis
►Get Keep Grow – Steve Blank & Bob Dorf
► Pirate Metrics – Dave McClure
►One Metric that Matters - Croll & Yoskovitz
Phil Dillard, Black Ant, @PhilD0210
The objective of the Lean Startup 101 training is to introduce the concepts, terminology and approaches — and, to help organizations overcome resistance accepting the new approach so that exploration and learning can begin. This practical, interactive session will provide a solid foundation for advanced sessions, including the Lean Startup 201 & 301. This training is designed for practitioners in both the enterprise and in startups who are relatively new to the Lean Startup approach or who are seeking a quick refresher. Lean Startup 101 is a perfect way to kick off your week of Lean Startup!
Thanks to Lean Startup Co.’s law firm, Orrick, for being the sponsor for this track.
Testing Business Ideas by David Bland & Alex Osterwalder Peerasak C.
"This new Strategyzer book builds upon the Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments." The Strategyzer
Free download: https://www.strategyzer.com/emails/testing-business-ideas-preview-free-download
To buy: https://www.strategyzer.com/books/testing-business-ideas-david-j-bland ; Amazon.com: Testing Business Ideas (9781119551447): David J. Bland, Alexander Osterwalder: Books https://amzn.to/2Pg7foy
Startup opportunity discovery and evaluation. In this presentation the authors of The Smarter Startup demonstrate a systematic approach to surfacing and evaluating startup ideas to increase likelihood of success. This is product strategy for startups.
It’s important to understand the potential impact that a new disruptive technology might have on the marekt. The role of the Market Opportunity Analysis (MOA) is to help guide the process of better understanding of the most important market segments, how fast the opportuity is growing, what are the key sustainable differentiations and why are these important. Finally, the purpose of the MOA is to, on one hand, describe the key value propostions and to profile the most important use cases and how best to acquire customers.
We have prepared the following template which describes the MOA process and how outlines the factors for successfully growing market share. Our IRG MOA PowerPoint takes you through the key steps for learning about emerging market opportunities and using that learning to influence strategic decision making.
Startup Development Stages and Scale Timeline Dresnice
Timeline on how to approach Startup key stages and build a high growth startup for Africans entrepreneurs. In this manifesto, I share key task and actions you need to carry out systematic.
I would like twenty minutes of your time in which I will present 50 (I know a lot) slides to review 12 Models related to Lean Startup so that I can then introduce the
‘Startup Business Planning Jigsaw’.
The twelve models are:
► Business Model Canvas - Alexander Osterwalder
► Search v's Execution - Steve Blank & Bob Dorf
► Build-Measure-Learn - Eric Ries
►Three Stages of a Startup - Ash Maurya
► MVP and Product Market Fit
►Lean Canvas - Ash Maurya
► Customer Development - Brant Cooper and Patrick Vlaskovits
► Startup Pyramid – Sean Ellis
►Get Keep Grow – Steve Blank & Bob Dorf
► Pirate Metrics – Dave McClure
►One Metric that Matters - Croll & Yoskovitz
Phil Dillard, Black Ant, @PhilD0210
The objective of the Lean Startup 101 training is to introduce the concepts, terminology and approaches — and, to help organizations overcome resistance accepting the new approach so that exploration and learning can begin. This practical, interactive session will provide a solid foundation for advanced sessions, including the Lean Startup 201 & 301. This training is designed for practitioners in both the enterprise and in startups who are relatively new to the Lean Startup approach or who are seeking a quick refresher. Lean Startup 101 is a perfect way to kick off your week of Lean Startup!
Thanks to Lean Startup Co.’s law firm, Orrick, for being the sponsor for this track.
Slide deck for Eric Ries in Conversation discussing the Startup Way and the Lean Startup. How do large companies adopt the lessons of the Lean Startup to support continuous innovation?
Stratechi Sales Plan Presentation by McKinsey Alum.pdfStratechi.com
Visit https://www.stratechi.com/sales-plan-template to download the 54-page editable Sales Plan PowerPoint widescreen template created by a McKinsey consultant. The PowerPoint has all you need to get started on your sales strategy with slides packed full of agendas, charts, funnels, plans, timelines, geographic sales maps, images, icons, goals, mission, marketing strategy, account management, org charts, budgets, revenue trends, benchmarking, target customers, value proposition, change management, roadmaps, project plans, SWOT analysis, PESTLE Analysis, competitive advantage worksheet, initiatives, and many other topics necessary to create a winning sales strategy.
Business Model Canvas vs Lean Canvas vs One-Page Lean StartupRod King, Ph.D.
The Business Plan is the traditional document that established businesses and non-profit organizations as well as startups, entrepreneurs, and innovators use to document their strategy and tactics for achieving goals in projects. However, the traditional business plan is voluminous, complex, filled with grand hypotheses (vision), and becomes increasingly irrelevant as a project proceeds in the real world.
In recent years, many individuals and organizations have been abandoning the traditional business/strategic plan in favor of one-page documents that present project plans, business models, and ecosystems. The most common one-page project summaries are currently the tools of the Business Model Canvas, Lean Canvas, and One-Page Lean Startup. This presentation briefly introduces and compares these three business model (ecosystem) mapping tools especially using the workflow of 8 activities for Lean Startup Project Management.
Which business model (ecosystem) mapping tool is your favorite? And why?
What other tools are you using for summarizing, presenting, and managing your project plans as well as business models and ecosystems?
We look forward to hearing from you.
Best regards.
Organisational Best Practices of Startup Studios Tobi Gutmann
Based upon two reserach papers, I share some high-level organisational best practices of startup studios (also called company builders, venture studios, startup foundry, etc.)
Gorilla Labs is a Venture builder (startup studio) designed to internalize ideation, rapidly iterate MVPs, and deploy accelerated go-to-market strategies for commercialization using Lean Startup methodology.
Co-founded by 2 INSEAD MBAs (Class of 2015)
Nikhil Jacob
Rubens Nigoghossian
More about venture builders:
http://venturebeat.com/2015/01/18/how-venture-builders-are-changing-the-startup-model/
What is a startup studio?
http://upstart.bizjournals.com/multimedia/interactives/2015/04/what-the-heck-is-a-startup-factory.html
Author's blog on experience in the Southeast Asia venture capital ecosystem
http://theventurevault.com/
Management consultant toolkit in Powerpoint & Excel created by ex-Deloitte & McKinsey Consultants. Huge time saver.
Download the toolkit at www.slidebooks.com
Building Startups: the "3rd co-founder model"eFounders
Among the myriad of types of structures breeding startups (incubators, accelerators, etc.), a new successful model has emerged: the startup studio. Brand new, this model is already controversial, as show the announced IPO of Rocket Internet. Here is how we see the startup studio model: as being a 3rd co-founder. You can reed the full version on our blog: http://efounders.co/blog/startup-studio-the-3rd-co-founder-model/
Foodscale Hub is an Impact Venture Studio working to accelerate the shift towards tech-enabled innovations in the agrifood sector. Learn more about us, our projects and our people!
Business Growth Plan PowerPoint Presentation SlidesSlideTeam
This complete deck can be used to present to your team. It has PPT slides on various topics highlighting all the core areas of your business needs. This complete deck focuses on Business Growth Plan PowerPoint Presentation Slides and has professionally designed templates with suitable visuals and appropriate content. This deck consists of total of fourty nine slides. All the slides are completely customizable for your convenience. You can change the colour, text and font size of these templates. You can add or delete the content if needed. Get access to this professionally designed complete presentation by clicking the download button below. http://bit.ly/2TY7erI
Zero to 100 - Part 3: Founder-led Selling - Pete KazanjyDavid Skok
Zero to 100 is a learning program from David Skok. It is a detailed instruction manual for how to take your startup from zero to $100m, with a particular focus on the area of building a go-to-market machine. So many of today’s founders come from a product or technical background, and have never been involved with sales and marketing. Right after starting their venture, they are hit with the huge problem of how to build their go-to-market organization and processes. It breaks the journey down into 9 steps, and explains why it is crucial not to skip steps in this journey in the rush to get ahead. The major Zero to 100 is a learning program from David Skok. It is a detailed detailed instruction manual for how to take your startup from zero to $100m, with a particular focus on the area of building a go-to-market machine. So many of today’s founders come from a product or technical background, and have never been involved with sales and marketing. Right after starting their venture, they are hit with the huge problem of how to build their go-to-market organization and processes. It breaks the journey down into 9 steps, and explains why it is crucial not to skip steps in this journey in the rush to get ahead. The major emphasis of the course focuses on building a repeatable, scalable and profitable growth machine. Once you have that in place, you are ready to hit the gas and scale like crazy.
To see videos of the presentations, click here: https://www.forentrepreneurs.com/matrix-growth-academy-zero-to-100-videos/
Discovery Driven Planning for new ventures, products and servicesStocker Partnership
New ventures are inherently uncertain—whether you're starting a new business, creating a new product or launching a new service. Reducing risk and trying to predict what is going to happen can be tricky. What if there was a different way?
Discovery Driven Planning allows you to explore the viability of a new venture by beginning with the end in mind—what will it really take for your venture to be a success? Originally developed by Rita Gunther McGrath and Ian MacMillan, the framework guides you through a process of identifying and discovering the information you need to make informed decisions. Without investing big, you will be able to quickly establish whether your idea is capable of delivering the return you desire and whether it is competitive.
With step-by-step examples, we present an easy to understand guide to Discovery Driven Planning; one of our go-to tools for anybody considering a new venture, whether you are a startup, corporate or somewhere in-between.
Webinar | Opportunity Management - Mind the Reality GapAltify
Process matters. If you don't follow a solid opportunity management process routinely, you’ll miss important signs that could end up killing deals.
Too often sales teams have vague conversations about the most challenging issues in opportunities. We’d like all sales teams to learn how to get to the heart of the matter.
Roger White, Sales Operations Manager at Level 3 Communications, EMEA, and our AVP Sales, Tim Foster explain how to surface deal vulnerabilities and wring every drop of value out of your opportunity management process.
Slide deck for Eric Ries in Conversation discussing the Startup Way and the Lean Startup. How do large companies adopt the lessons of the Lean Startup to support continuous innovation?
Stratechi Sales Plan Presentation by McKinsey Alum.pdfStratechi.com
Visit https://www.stratechi.com/sales-plan-template to download the 54-page editable Sales Plan PowerPoint widescreen template created by a McKinsey consultant. The PowerPoint has all you need to get started on your sales strategy with slides packed full of agendas, charts, funnels, plans, timelines, geographic sales maps, images, icons, goals, mission, marketing strategy, account management, org charts, budgets, revenue trends, benchmarking, target customers, value proposition, change management, roadmaps, project plans, SWOT analysis, PESTLE Analysis, competitive advantage worksheet, initiatives, and many other topics necessary to create a winning sales strategy.
Business Model Canvas vs Lean Canvas vs One-Page Lean StartupRod King, Ph.D.
The Business Plan is the traditional document that established businesses and non-profit organizations as well as startups, entrepreneurs, and innovators use to document their strategy and tactics for achieving goals in projects. However, the traditional business plan is voluminous, complex, filled with grand hypotheses (vision), and becomes increasingly irrelevant as a project proceeds in the real world.
In recent years, many individuals and organizations have been abandoning the traditional business/strategic plan in favor of one-page documents that present project plans, business models, and ecosystems. The most common one-page project summaries are currently the tools of the Business Model Canvas, Lean Canvas, and One-Page Lean Startup. This presentation briefly introduces and compares these three business model (ecosystem) mapping tools especially using the workflow of 8 activities for Lean Startup Project Management.
Which business model (ecosystem) mapping tool is your favorite? And why?
What other tools are you using for summarizing, presenting, and managing your project plans as well as business models and ecosystems?
We look forward to hearing from you.
Best regards.
Organisational Best Practices of Startup Studios Tobi Gutmann
Based upon two reserach papers, I share some high-level organisational best practices of startup studios (also called company builders, venture studios, startup foundry, etc.)
Gorilla Labs is a Venture builder (startup studio) designed to internalize ideation, rapidly iterate MVPs, and deploy accelerated go-to-market strategies for commercialization using Lean Startup methodology.
Co-founded by 2 INSEAD MBAs (Class of 2015)
Nikhil Jacob
Rubens Nigoghossian
More about venture builders:
http://venturebeat.com/2015/01/18/how-venture-builders-are-changing-the-startup-model/
What is a startup studio?
http://upstart.bizjournals.com/multimedia/interactives/2015/04/what-the-heck-is-a-startup-factory.html
Author's blog on experience in the Southeast Asia venture capital ecosystem
http://theventurevault.com/
Management consultant toolkit in Powerpoint & Excel created by ex-Deloitte & McKinsey Consultants. Huge time saver.
Download the toolkit at www.slidebooks.com
Building Startups: the "3rd co-founder model"eFounders
Among the myriad of types of structures breeding startups (incubators, accelerators, etc.), a new successful model has emerged: the startup studio. Brand new, this model is already controversial, as show the announced IPO of Rocket Internet. Here is how we see the startup studio model: as being a 3rd co-founder. You can reed the full version on our blog: http://efounders.co/blog/startup-studio-the-3rd-co-founder-model/
Foodscale Hub is an Impact Venture Studio working to accelerate the shift towards tech-enabled innovations in the agrifood sector. Learn more about us, our projects and our people!
Business Growth Plan PowerPoint Presentation SlidesSlideTeam
This complete deck can be used to present to your team. It has PPT slides on various topics highlighting all the core areas of your business needs. This complete deck focuses on Business Growth Plan PowerPoint Presentation Slides and has professionally designed templates with suitable visuals and appropriate content. This deck consists of total of fourty nine slides. All the slides are completely customizable for your convenience. You can change the colour, text and font size of these templates. You can add or delete the content if needed. Get access to this professionally designed complete presentation by clicking the download button below. http://bit.ly/2TY7erI
Zero to 100 - Part 3: Founder-led Selling - Pete KazanjyDavid Skok
Zero to 100 is a learning program from David Skok. It is a detailed instruction manual for how to take your startup from zero to $100m, with a particular focus on the area of building a go-to-market machine. So many of today’s founders come from a product or technical background, and have never been involved with sales and marketing. Right after starting their venture, they are hit with the huge problem of how to build their go-to-market organization and processes. It breaks the journey down into 9 steps, and explains why it is crucial not to skip steps in this journey in the rush to get ahead. The major Zero to 100 is a learning program from David Skok. It is a detailed detailed instruction manual for how to take your startup from zero to $100m, with a particular focus on the area of building a go-to-market machine. So many of today’s founders come from a product or technical background, and have never been involved with sales and marketing. Right after starting their venture, they are hit with the huge problem of how to build their go-to-market organization and processes. It breaks the journey down into 9 steps, and explains why it is crucial not to skip steps in this journey in the rush to get ahead. The major emphasis of the course focuses on building a repeatable, scalable and profitable growth machine. Once you have that in place, you are ready to hit the gas and scale like crazy.
To see videos of the presentations, click here: https://www.forentrepreneurs.com/matrix-growth-academy-zero-to-100-videos/
Discovery Driven Planning for new ventures, products and servicesStocker Partnership
New ventures are inherently uncertain—whether you're starting a new business, creating a new product or launching a new service. Reducing risk and trying to predict what is going to happen can be tricky. What if there was a different way?
Discovery Driven Planning allows you to explore the viability of a new venture by beginning with the end in mind—what will it really take for your venture to be a success? Originally developed by Rita Gunther McGrath and Ian MacMillan, the framework guides you through a process of identifying and discovering the information you need to make informed decisions. Without investing big, you will be able to quickly establish whether your idea is capable of delivering the return you desire and whether it is competitive.
With step-by-step examples, we present an easy to understand guide to Discovery Driven Planning; one of our go-to tools for anybody considering a new venture, whether you are a startup, corporate or somewhere in-between.
Webinar | Opportunity Management - Mind the Reality GapAltify
Process matters. If you don't follow a solid opportunity management process routinely, you’ll miss important signs that could end up killing deals.
Too often sales teams have vague conversations about the most challenging issues in opportunities. We’d like all sales teams to learn how to get to the heart of the matter.
Roger White, Sales Operations Manager at Level 3 Communications, EMEA, and our AVP Sales, Tim Foster explain how to surface deal vulnerabilities and wring every drop of value out of your opportunity management process.
Opportunity Management: The Key to Winning OpportunitiesAltify
There Are Only Two Reasons Why You Lose A Deal
Yes, just two! Either you should not have been competing in the deal in the first place (i.e. you did not qualify it properly) or you were outsold (either by a competitor or no decision).
Winning starts with four key questions:
Is there an opportunity?
Can we compete?
Can we win?
Is it worth winning?
Knowing which deals to resource and which to qualify out – is challenging. We agree.
Here’s what we’ve found:
Opportunity Management Matters! When you don't consistently follow a solid opportunity management process and methodology, you’ll miss important signs that often end up stalling or losing deals.
If there’s a chance that your team might be missing the real issues in your opportunities, watch and learn what you should be doing every single time, to maximize your opportunity to win.
Opportunity Seeking In Entrepreneurship, Spotting Business OpportunitiesJorge Saguinsin
This is a lecture for entrepreneurship elective in Ateneo Graduate School in the Philippines, a leading school in MBA education. The presentation has been uploaded at slideshare for the convenience and ease of access of present and former students for the said elective. Since the presentation has been updated, the students get the newest and latest.
The most difficult part in any entrepreneurial venture is determine which business to get into. This is often stymied mostly, by seeming overcrowding and lack of opportunity in the market place. The presentation says that there are many ways to seek for those opportunities.
Creating a simple and well articulated startup vision statement is harder than it seems but a necessary step to clarity. This slide deck steps you through the process and leads you to the development of a elevator pitch you can share with customer prospects and investors.
A modern design version of the classic pitch deck template from Pitch Deck Coach.
Learn what investors are looking for in your pitch deck. Avoid common pitch deck mistakes and omissions.
Proactively address the major risk factors investors worry about including Market risk, Product risk, Team risk, and Execution risk.
This comprehensive pitch deck template provides detailed information on every important slide required to convince investors to fund your startup:
Cover slide:
Announce your big idea—the one thing you do better than anyone else. You have 10 seconds to hook your audience.
Investment Summary slide:
Summarize the highlights of your business and investment opportunity. Provide a teaser for what's to come.
Problem slide:
Describe the problem you solve. Identify your target customers (and users) and explain why they are frustrated with current solutions.
Solution slide:
Explain how you provide a better solution and list the unique benefits for customers and users.
Product slide:
Show how your product works in three simple steps. Keep it visual.
Competition slide:
List your competitors. Explain why your product is better than theirs in the eyes of your customers and users.
Business Model slide:
Explain how you make money.
Market Opportunity slide:
Show much money you'll make when you dominate your target market. Bottom-up and top-down.
Traction slide:
Prove that customers love your product and are willing to pay for it.
Growth Strategy slide:
Explain how you'll acquire and retain customers.
Product Roadmap slide:
Show how you'll keep your product competitive.
Financials slide:
Provide a simple model, with explicit assumptions, of how much money you can make in the next 3-5 years.
Team slide:
Introduce a team with the experience and expertise to transform your opportunity into a large, profitable business.
Funding slide:
Ask for the money you need and explain what you'll do with it.
Investment Highlights Recap slide:
Restate the highlights of your business and investment opportunity as a closer.
This deck also includes an elevator pitch template and example. Use it to create short written summary of your pitch deck that an investor can skim in 30 seconds or less.
Amazon’s Organic Ranking Battleground for Increased Product Visibility & SalesTinuiti
Amazon’s digital shelf has become the new battleground for brand manufacturers & vendors to get their products in front of consumers. With all of the so-called blackhat tactics & hacks, it’s understandable why there’s so much confusion when it comes to ranking on Amazon.
Don’t Miss Out—we’ve brought together the leading industry experts at CPC Strategy, Salsify & Market Track to bring the A9 algorithm under a microscope and dissect which levers to pull to increase your presence on the digital shelf.
ABM: How to Define Your Ideal Customer ProfileSaasMQL
Learn how to build the right target account list. By focusing all your efforts toward the ideal accounts, you'll maximize your campaign's efficacy and conversion. We'll talk about nailing your niche, leveraging data from multiple sources to generate the target account list, automate your Ideal Customer Profile (ICP) building, and how to track your progresses using Engagio and AirTable.
Webinar: Scale Your ABM with AI-Driven Digital MarketingMintigo1
Account-based marketing (ABM) has changed the way B2B marketers target prospects with personalized content through digital ads and social media. To take advantage of these advancements you’ll need to make sure your tools are aligned with your ABM strategy.
Mintigo and Metadata.io are leading this transformation with sophisticated yet easy to use tools to discover your ideal customer profile and target accounts, analyze your buyer personas, deploy highly targeted account-based advertising, and ultimately build a stronger pipeline.
Nida Chughtai, VP of Marketing at Mintigo, and Gil Allouche, CEO of Metadata explain how to:
- Use AI to identify your most valuable accounts that are in market
- Determine the right content and the best ways to engage target accounts
- Personalize digital engagements through multivariate testing
This webinar is relevant to revenue marketers who go for true ROI and look to build pipeline for their sales counterparts.
How to grow your marketing contribution to sales through growth optimization ...Eduardo Esparza
Maximizing Your Marketing Contribution to Sales -
Unpack the 6-step growth-driven marketing process that rapidly growing SaaS, enterprise software, and high-value B2C companies are using to blow past their competitors.
Pitching is a key skill of every successful entrepreneur. How do you communicate your business clearly to employees, customers, and investors? How to put together a pitch deck? What are some common pitching mistakes that make you look inexperienced? What is the best way to pitch your business?
If you are one of the 60% of marketers exploring how to deploy Account-Based Marketing, then you may be wondering where and how to start. Which tactics work and how can your martech stack and marketing database support your ambitious ABM efforts?
In this session, you will hear from ABM practitioners Josh Hill (author of MarketingRockstarGuides.com), Tony Yang (VP of Marketing at Mintigo), and Charlie Liang (Director of Marketing at Engagio) discuss the steps they took to build a martech stack and infrastructure that’s optimized for an ABM strategy. This hands-on session will cover:
How predictive marketing enables ABM
Building a martech infrastructure for ABM
How to structure the right ABM programs
Understanding how analytics change with ABM
Achieving marketing and sales alignment
How to Turn Machine Learning Into Products by Capital One PMProduct School
Main takeaways:
- Turning Machine Learning Ideas into Products using the Capital One Machine Learning Business Model Canvas
- Start with a business problem
- Come armed with data, inputs, outputs and labels
Dynamic Content and Segmentations (Silicon Valley Marketo User Group, Novembe...Etumos
The best way to implement a best-practice model of lead scoring requires an understanding of dynamic content and dynamic segmentation. In this presentation, Edward Unthank takes you through the how and why of segmentation/dynamic content — the ultimate goal being to create and implement an automated decision-tree for marketing best fit.
Measuring the Effectiveness of B2B MarketingHileman Group
Measuring the business impact of digital marketing efforts continues to be one of the biggest struggles in B2B. Learning how to effectively measure these campaigns will help ensure the success of your team and organization. View this presentation to learn how to integrate data, measure ROI and more in order to improve your B2B marketing efforts.
Un nou meetup Constanța Developers a avut loc pe 6 februarie 2024 la Club Doors (jos, la subsol).
Meetup: https://www.meetup.com/constanta-developers/
Slack: https://join.slack.com/t/constanta-developers/shared_invite/zt-1lwgww2fr-4zG3UPsyDd2fBseN5XcVfA
Facebook: https://www.facebook.com/groups/1630405593875560/
Youtube: https://www.youtube.com/channel/UCo4fsNpmfWouchKBYVMrodA
Instagram: https://www.instagram.com/ctadevs/
WordPress: https://constantadevelopers.wordpress.com/
Slideshare: https://www.slideshare.net/ConstantaDevelopers
In the Lab with DeeBee: Orchestration 101.pdfDemandbase
In this session, Demandbase experts show you how to leverage Orchestration to save time on core tasks like managing advertising audiences, triggering marketing and sales plays across systems, and cleaning up account, lead, and contact data.
The 6 market dynamics that determine whether a startup or product opportunity are going to succeed.
More recent thoughts about product/market strategy can be found here:
https://productfolio.com/product-strategy/
Why do some startups succeed while so many do not? The answer is simple - Strategy. This presentation addresses the question by introducing several conceptual frameworks created to help entrepreneurs better plan and design their startup strategy.
A Strategic Framework for Value-Driven Product Positioning. At the heart of any successful business is creating value for others. The Value Creation Plane is a product planning tool that illustrates the spectrum of value creation that you may want to consider when designing your product and positioning it within the market.
The Startup Scorecard provides a tool for guaging the viability of a startup opporutnity across 6 market dynamics and 18 startup strategy heuristics. This slide deck introduces the concepts and the tool.
The Business Model Archetypes are seven fundamental business “personalities” upon which any business model can be developed. By providing the context of all available models, it becomes easier to see how businesses relate and directions in which businesses can pivot. In this article, we’ll discuss the model and the archetypes, as well as describe use patterns where the models might benefit entrepreneurs and product strategists who use the model.
Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
With a data-driven approach, transparent communication, and a commitment to excellence, InteliSync is your trusted partner for driving meaningful impact in the fast-paced world of Web3. Contact us today to learn more and embark on a journey to crypto marketing mastery!
Ready to elevate your Web3 project to new heights? Contact InteliSync now and unleash the full potential of your crypto venture!
What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
Explore Sarasota Collection's exquisite and long-lasting dining table sets and chairs in Sarasota. Elevate your dining experience with our high-quality collection!
2. We’ve developed a method for systematically discovering startup opportunities by leveraging the
Business Model Archetypes model and the 6 Market Dynamics to identify ideas and objectively
evaluate them. These tools are available for free use at SmarterStartup.org
OPPORTUNITY DISCOVERY
Opportunity Discovery Framework
Opportunity Ideation
-
Opportunity Evalaution
+ =
Vision Definition
Finance
Title
_______________________
___________
Date
_________
__
Customer Value Competition
Product Team
LEAN
Trade
Product
Service
Business Model
Archetypes
6 Market
Dynamics
Ideation Evaluation Definition Validation
primary function
perceivedvalue
Value Creation
Plane
6
3. Opportunity Discovery Framework
Identify an applied business
concept for every archetype
personality, across all of the
vertical markets you are
considering.
After choosing an idea, define
the specifics of your proposed
startup, the value you create,
and how you’ll position within
the market.
Grade each of the ideas
you’ve identified in the
ideation matrix, based on the
six market dynamics.
Using Lean principles, seek
customer feedback to
validate your assumptions
and identify improvements.
OPPORTUNITY DISCOVERY
Idea Idea
Idea
Business Model Archetypes
VerticalMarkets
A B+ F
A
A-
Scorecard Criteria
BusinessIdeas
+ =
Startup Vision
Channels
Title
___________________________
_______
Date
___________Customer Value Competition
Solution Finance
Ideation Matrx Evaluation Matrix
Iterative
Validation
LEAN
Startup Vision Definition
4. Take a systematic approach to
identifying all the possible
opportunities. You will identify a
startup idea for every business model
archetype, for each business vertical
you are considering. Once you have
done this, you can begin to evaluate
these ideas.
Ideation Matrix
Idea #1 Idea #2 Idea #3
Idea #4 Idea #5 Idea #6
Idea #7 Idea #8 Idea #9
Business Model ArchetypesVerticalMarkets
STEP BY STEP PROCESS
5. IDEATION MATRIX
Create a matrix with the business model archetypes across the x-axis, and vertical market
segments you’re interested in exploring on the y-axis. Cancel out any business model archetypes
you already know aren’t a good fit for your team.
Identifying Opportunity
Product Service Trade Subscrip2on Marketplace Brokerage Ecosystem
Real
Estate
Agents
Real
Estate
Brokers
Property
Managers
Can’t
Start
Here!
Don’t
Possess
Trade
Func9onal
skills
6. IDEATION MATRIX
With the inappropriate archetypes now removed, develop an idea for each market actor
you’re considering, across each of the business model archetypes. Fill them into the grid.
Simplified Ideation Matrix
Product Service Subscrip2on Marketplace Brokerage
Real
Estate
Agents
Real
Estate
Brokers
Property
Managers
IDX
Wordpress
Theme
Marke9ng
CRM
Property
Search
Site
Virtual
Assistant
Lead
Genera9on
7. Opportunity Discovery Framework
OPPORTUNITY DISCOVERY
Idea Idea
Idea
Business Model Archetypes
VerticalMarkets
A B+ F
A
A-
Scorecard Criteria
BusinessIdeas
+ =
Startup Vision
Channels
Title
___________________________
_______
Date
___________Customer Value Competition
Solution Finance
Ideation Matrx Evaluation Matrix
Iterative
Validation
LEAN
Startup Vision Definition
Identify an applied business
concept for every archetype
personality, across all of the
vertical markets you are
considering.
After choosing an idea, define
the specifics of your proposed
startup, the value you create,
and how you’ll position within
the market.
Grade each of the ideas
you’ve identified in the
ideation matrix, based on the
six market dynamics.
Using Lean principles, seek
customer feedback to
validate your assumptions
and identify improvements.
8. Next, take all of the ideas we
generated in the ideation matrix and
grade them, considering the 6 Market
Dynamics. This will provide an easy
point of comparison of strengths and
weaknesses of the opportunities being
considered and facilitate a decision.
STEP BY STEP PROCESS
Evaluation Matrix
A B+ F
A
A-
Scorecard Criteria
BusinessIdeas
9. EVALUATION MATRIX
Score Your Ideas
Customer
Product
Timing
Compe22on
Finance
Team
Overall
IDX
WordPress
Theme C
B
B
B
A
A
Virtual
Assistant
Marke2ng
CRM
Property
Search
Site
Lead
Genera2on
Now we’ll evaluate each idea against each of 6 market dynamics. We’ll be able to see relative
strengths and weaknesses and will give a final overall score accordingly.
10. EVALUATION MATRIX
Score Your Ideas
Customer
Product
Timing
Compe22on
Finance
Team
Overall
IDX
WordPress
Theme C
B
B
B
A
A
B+
Virtual
Assistant
Marke2ng
CRM
Property
Search
Site
Lead
Genera2on
Now we’ll evaluate each idea against each of 6 market dynamics. We’ll be able to see relative
strengths and weaknesses and will give a final overall score accordingly.
11. EVALUATION MATRIX
Score Your Ideas
Customer
Product
Timing
Compe22on
Finance
Team
Overall
IDX
WordPress
Theme C
B
B
B
A
A
B+
Virtual
Assistant C
C
B
B
C
C
C+
Marke2ng
CRM C
C
D
D
C
A
C-‐
Property
Search
Site C
A
D
F
D
A
D+
Lead
Genera2on C
A
B
B
B
B
B
Now we’ll evaluate each idea against each of 6 market dynamics. We’ll be able to see relative
strengths and weaknesses and will give a final overall score accordingly.
12. Now we’ll evaluate each idea against each of 6 market dynamics. We’ll be able to see relative
strengths and weaknesses and will give a final overall score accordingly.
EVALUATION MATRIX
Score Your Ideas
Customer
Product
Timing
Compe22on
Finance
Team
Overall
IDX
WordPress
Theme C
B
B
B
A
A
B+
Virtual
Assistant C
C
B
B
C
C
C+
Marke2ng
CRM C
C
D
D
C
A
C-‐
Property
Search
Site C
A
D
F
D
A
D+
Lead
Genera2on C
A
B
B
B
B
B
Think
twice
about
any
idea
that
earns
only
a
D
or
F
–
this
may
mean
its
non-‐viable.
WARNING!
13. EVALUATION MATRIX
Score Your Ideas
Customer
Product
Timing
Compe22on
Finance
Team
Overall
IDX
WordPress
Theme C
B
B
B
A
A
B+
Virtual
Assistant C
C
B
B
C
C
C+
Marke2ng
CRM C
C
D
D
C
A
C-‐
Property
Search
Site C
A
D
F
D
A
D+
Lead
Genera2on C
A
B
B
B
B
B
Two
ideas
that
pass
the
test.
You
could
choose
one
of
these
or
keep
searching.
CONGRATULATIONS!
14. IDX WordPress Themes
IDEA #1
EVALUATION MATRIX
Selecting an Idea
Lead Generation Broker
IDEA #2
A B+ F
A
A-
Scorecard Criteria
BusinessIdeas
In the final analysis, there are two ideas from our original pool that appear to be most viable. They
have the best overall score and also do not have a particular challenge on any single criteria.
15. Opportunity Discovery Framework
OPPORTUNITY DISCOVERY
Idea Idea
Idea
Business Model Archetypes
VerticalMarkets
A B+ F
A
A-
Scorecard Criteria
BusinessIdeas
+ =
Startup Vision
Channels
Title
___________________________
_______
Date
___________Customer Value Competition
Solution Finance
Ideation Matrx Evaluation Matrix
Iterative
Validation
LEAN
Startup Vision Definition
Identify an applied business
concept for every archetype
personality, across all of the
vertical markets you are
considering.
After choosing an idea, define
the specifics of your proposed
startup, the value you create,
and how you’ll position within
the market.
Grade each of the ideas
you’ve identified in the
ideation matrix, based on the
six market dynamics.
Using Lean principles, seek
customer feedback to
validate your assumptions
and identify improvements.
16. Mark Twain
Author
VISION DEFINITION
Clarity of Vision
I didn't have time to write a short
letter, so I wrote a long one instead.
A concise statement about a complex topic requires an investment of time and the
clarity of thought. That critical analysis can reveal weaknesses in a plan, before you
begin developing it. Its time to do this for your new startup.
17. Provide a concise answer to
each question on the worksheet.
Keep them as short as possible.
Then compose a 3-4 sentence
elevator pitch that includes as
many of the key answers as
possible. Then you’ll be ready to
talk to prospects!
Defining a
Startup Vision
VISION DEFINITION
18. Successful Real Estate agents,
earning $100k / year
1. Phone sales & webinars
2. Conferences
Marketing Automation CRM
Software Product
WordPress Theme *Product*
(not SaaS) for the DIY agent
Tech disruption. First mover
(the Spark API for IDX)
1. Me (product/tech)
2. John (BizDev/Sales)
1. Spark Platorm API
2. Access to all MLS IDX Feeds
$50,000 to build core product
$50,000 line of credit
IDX Website/CRM software for serious RE agents to capture & nurture online leads and
grow their business. Built on Wordpress so they can"own the system, not rent". First-mover advantage by
integratingthe Spark IDX API which makes it possible.
Real Estate IDX WordPress Themes May 9
IDX System to capture &
nurture online leads
1. Own don't Rent (your website)
2. Beautiful original design
19. Opportunity Discovery Framework
OPPORTUNITY DISCOVERY
Idea Idea
Idea
Business Model Archetypes
VerticalMarkets
A B+ F
A
A-
Scorecard Criteria
BusinessIdeas
+ =
Ideation Matrx Evaluation Matrix
Iterative
Validation
LEAN
Startup Vision
Channels
Title
___________________________
_______
Date
___________Customer Value Competition
Solution Finance
Startup Vision Definition
Identify an applied business
concept for every archetype
personality, across all of the
vertical markets you are
considering.
After choosing an idea, define
the specifics of your proposed
startup, the value you create,
and how you’ll position within
the market.
Grade each of the ideas
you’ve identified in the
ideation matrix, based on the
six market dynamics.
Using Lean principles, seek
customer feedback to
validate your assumptions
and identify improvements.
20. Test Your Hypothesis
With a well-articulated startup vision
ready, you can begin sharing the
concept with investors and customer
prospects. If the idea is well received,
advance to vapor-ware test campaigns
and finally to building the “MVP”.
Lean Methodology
Lean Market Validation
PROSPECT INTERVIEWS
Do They Like the Idea? Feedback?
TEST MARKETING
Do Test Campaigns Convert?
MINIMAL VIABLE PRODUCT
Users Engaging & Using Product?
21. THE SMARTER STARTUP
STRATEGY FOR STARTUPS
The Smarter Startup looks at why some startups
succeed while others fail. By taking a more
strategic approach to entrepreneurship, founders
can improve their own outcomes. Written by Neal
Cabage and Sonya Zhang, PhD, and published
by Pearsons/NewRiders.
SMARTER STARTUP
The Book
22. SMARTER STARTUP
SmarterStartup.org
The framework, including the part
described here, are posted on the
website, along with downloadable
worksheets and reference material.
Everything is free to use, so enjoy!.
www.SmarterStartup.org