Opportunities for the Stock Photo and Microstock Industry
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Where to sell your stock photos? Is the own marketplace really the best way? What tools are you using to expand into bigger opportunities like bloggers and WordPress users? How can you grow your stock photo agency with a great affiliate program and what should you avoid? Check out my presentation and please feel free to ask me for more details or background information. I can also provide the demo videos which are missing in this slides.
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Opportunities for the Stock Photo and Microstock Industry
- 1. AMOS STRUCK STOCKPHOTOSECRETS.COM - MICROSTOCK-NEWS.COM - MICROSTOCKCHARTS.COM MICROSTOCKPLUGIN.COM - GUTEWOLKE.COM - FOTOSKAUFEN.DE - FOTOS-VERKAUFEN.DE
- 2. WHO AM I? • I‘m not from the Stock Photo Industry • I never worked for any Stock Photo Agency • I‘m not a real Stock Photographer • I don‘t know how to sell Images to Professionals
- 3. WHY AM I HERE?
- 4. THE REASONS I‘M HERE • My industry is already consolidated • Margins are below 10% • Every reseller buys at the same distributor • Customers can buy the exact same product from everybody • 20.000 Resellers buy from 5 Distributors
- 6. I SURVIVED
- 7. SURVIVALTOOLS FORTHE STOCK PHOTO INDUSTRY • Blogs & Online-Magazines • APIs, Plugins and otherTools • Affiliate Programs
- 8. WHYYOU NEED CASUAL BUYERSTOO • Total spend is growing • Many aren‘t yet customers • Early access to professional buyers
- 10. “BLOGGERS ARE NOT OUR CUSTOMERS“ Not yet! Image courtesy of iStockphoto
- 12. WORDPRESS 3.0 HAD BEEN DOWNLOADED OVER 32.5 MILLION TIMES “ WordPress is used by over 13% of the 1,000,000 biggest websites“ Source:Wikipedia
- 13. ASKYOURSELF • Can I ignore more than 20 Million potential customers? • Can I ignore a publishing program which has been downloaded 32.5 million times? • Have you ever tried to find the right image for a online-article? • Was it easy to find, purchase, download, upload and double check if look correct on your website? These are some of the reasons why most “Bloggers“ currently don‘t buy Stock Photos!
- 14. THIS IS PART OF MY SOLUTION www.microstockplugin.com
- 15. • Developed by LeeTorrens and myself • More than 5000 installations • 2 click installation • Automatically finds relevant photos • Automatically buys and inserts the photos • Automatically inserts referral links
- 16. 30 SECOND DEMO
- 19. AFFILIATE PROGRAM FACTS • Most traditional agencies don‘t have one • Most microstock Agencies have one • Most traditional agencies don‘t think they need one • But many microstock agencies programs are inaffective
- 21. HOW DOTHEY WORK? Affiliate Links,Tools and Search Boxes Search Boxes for Websites Dynamic BannerTools Affiliate Links http://www.shutterstock.com/?rid=5759 http://www.bigstock.com/?refid=NC8dNSYyZ5 http://www.dreamstime.com/res230592-high-resolution http://www.istockphoto.com/Amosnet http://www.fotolia.com/partner/7757 http://www.123rf.com/#Amosnet
- 22. CRITICAL COMPONENTS • Referral links to any page • Dynamic banners • Variety of banners • Social Media integration • Inbound LinkTracking • Helpful performance data and reporting • API
- 23. DO NOT! • No external affiliate programs • No bulky tracking codes • Don‘t be a affiliate snob • Don‘t leave them out in the cold • Never rest
- 24. AFFILIATE RATES & EARNINGS
- 25. IFYOU PAY PEANUTS... • One time referral fees are not attractive • Offer an ongoing 10% minimum • Make it last • Offer bonuses for high performers • Offer landing pages, rebates, coupons and tools • Low minimum payout - $50
- 26. SHUTTERSTOCK‘S AFFILIATE PLUGIN • 2 click install • Image results within search, pages and posts • Highly customizable • Large previews and details on the page • Direct buy button
- 27. 30 SECONDS DEMO
- 29. WHATTOOLS WILL SAVEYOU? AMOS STRUCK