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A Case of Energy Efficiency Co-creation


             Presented by Hannah (intern)
                    Feb 25th, 2011
OPOWER Quick Facts
         •    Founded: in 2007, Arlington, VA
         •    Energy efficiency and Smart grid software company
         •    60 employees in 2009, 180 in late 2010
         •    Customers: utility company + household customers
                  •   Currently working with 50 utilities—including 8 of 10 the
                      largest in 21 states across US
                  •   Delivered energy reports to 5 million households
                  •   Engaged more than 10 million via customer web portal
                  •   Since first program in 2008, cumulatively saved Americans
                      more than $22 million, along with enough energy to power
                      nearly 50,000 homes




www.company.com
OPOWER            Key People


                  Daniel Yates
                     •   B.A. in Computer Science, Harvard University
                     •   Was CEO of Edusoft, an educational software
                         company; Sold the company in 2004
                     •   Founded OPOWER in 2007


                  Dr. Robert Cialdini
                     •   Social psychologist
                     •   Behaviour Science
                     •   Normative Messaging

                     http://www.opower.com/

www.company.com
OPOWER               OPOWER Approach
Platform
                     •   AEMS Framework
                                  Analyze, Engage, Measure, Sustain




                             •   Cutting edge behavioural science:
                                  • Normative Messaging
                             •   Patent-pending data analytics:
                                  • The Insights Engine
           www.company.com
The Insight Engine
OPOWER Products & Services

           •      Advanced Customer Engagement—OPOWER’s
                  3.0 Platform




                        •   Home Energy Reports
                        •   Energy Efficiency Portal
                        •   Smart Grid Features
www.company.com         •   CSR Tools
OPOWER   Awards




www.company.com
OPOWER                    Micro

                        Work with                    Engage with

      Utilities                     OPOWER                         Customers
• Make Efficiency goals             •   Analyze                • Read the analysis
• Provide resources/data            •   Engage                 • Understand suggestions
                                    •   Measure                • Take energy-saving actions
                                    •   Sustain




                                           Energy Saved




            www.company.com
System Level 1:          Utility Customer—utility Company

Customers Offer: customer information, knowledge and skills they possess,
willingness to learn and action, potential behavior to change etc.
         Will Benefit: money savings, reputation-image, reduced env impact

Utility Companies Offer: OPOWER 3.0 Platform, detailed energy use analysis,
home energy report/portal, energy saving recommendations
                                            Level 1
         Will Benefit: Financial benefits, government


                                       Level 1
System Level 2:          Utility Company—OPOWER

Utilities Offer: Utility Bills, customer profile, smart grid data
          Will Benefit: Avoided peak power moment, energy savings, cost
effectiveness, public image, achieved efficiency goals, and regulation compliance

OPOWER Offer: OPOWER 3.0 Platform, detailed energy use analysis, home energy
report/portal, energy saving recommendations
        Will Benefit: Financial benefits, government support, energy savings, public
                                             Level 1
image

                                     Level 1

                                                                     Level 2
System Level 3:         Government--Household, utilities and OPOWER

Government Offers: tax reduction, regulatory/financial support etc.

         Will benefit: Energy savings, economic increase, green jobs, international
reputation, etc.



                                       Level 1 1
                                           Level



                                                                Level 2


                                                                            Level 3
OPOWER
Platform
Critical Thinking

                  •   Rebound Effect
                       •   Higher energy consumers reduce
                       •   Lower energy consumers remain
                  •   May not work for different classes of
                      people, except technology early-adopters,
                      penny-pinchers and green activists etc.
                  •   Paper wasting?
                  •   Compared with other Home Energy Magt:
                       •   Prepaid Electricity
                       •   Time-Of-Use Pricing
                       •   Home Energy Automation Device



www.company.com

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Opower slides by hannah

  • 1. A Case of Energy Efficiency Co-creation Presented by Hannah (intern) Feb 25th, 2011
  • 2. OPOWER Quick Facts • Founded: in 2007, Arlington, VA • Energy efficiency and Smart grid software company • 60 employees in 2009, 180 in late 2010 • Customers: utility company + household customers • Currently working with 50 utilities—including 8 of 10 the largest in 21 states across US • Delivered energy reports to 5 million households • Engaged more than 10 million via customer web portal • Since first program in 2008, cumulatively saved Americans more than $22 million, along with enough energy to power nearly 50,000 homes www.company.com
  • 3. OPOWER Key People Daniel Yates • B.A. in Computer Science, Harvard University • Was CEO of Edusoft, an educational software company; Sold the company in 2004 • Founded OPOWER in 2007 Dr. Robert Cialdini • Social psychologist • Behaviour Science • Normative Messaging http://www.opower.com/ www.company.com
  • 4. OPOWER OPOWER Approach Platform • AEMS Framework Analyze, Engage, Measure, Sustain • Cutting edge behavioural science: • Normative Messaging • Patent-pending data analytics: • The Insights Engine www.company.com
  • 6. OPOWER Products & Services • Advanced Customer Engagement—OPOWER’s 3.0 Platform • Home Energy Reports • Energy Efficiency Portal • Smart Grid Features www.company.com • CSR Tools
  • 7. OPOWER Awards www.company.com
  • 8. OPOWER Micro Work with Engage with Utilities OPOWER Customers • Make Efficiency goals • Analyze • Read the analysis • Provide resources/data • Engage • Understand suggestions • Measure • Take energy-saving actions • Sustain Energy Saved www.company.com
  • 9. System Level 1: Utility Customer—utility Company Customers Offer: customer information, knowledge and skills they possess, willingness to learn and action, potential behavior to change etc. Will Benefit: money savings, reputation-image, reduced env impact Utility Companies Offer: OPOWER 3.0 Platform, detailed energy use analysis, home energy report/portal, energy saving recommendations Level 1 Will Benefit: Financial benefits, government Level 1
  • 10. System Level 2: Utility Company—OPOWER Utilities Offer: Utility Bills, customer profile, smart grid data Will Benefit: Avoided peak power moment, energy savings, cost effectiveness, public image, achieved efficiency goals, and regulation compliance OPOWER Offer: OPOWER 3.0 Platform, detailed energy use analysis, home energy report/portal, energy saving recommendations Will Benefit: Financial benefits, government support, energy savings, public Level 1 image Level 1 Level 2
  • 11. System Level 3: Government--Household, utilities and OPOWER Government Offers: tax reduction, regulatory/financial support etc. Will benefit: Energy savings, economic increase, green jobs, international reputation, etc. Level 1 1 Level Level 2 Level 3
  • 13. Critical Thinking • Rebound Effect • Higher energy consumers reduce • Lower energy consumers remain • May not work for different classes of people, except technology early-adopters, penny-pinchers and green activists etc. • Paper wasting? • Compared with other Home Energy Magt: • Prepaid Electricity • Time-Of-Use Pricing • Home Energy Automation Device www.company.com