This document discusses OPOWER, an energy efficiency and smart grid software company. It provides details on OPOWER's approach, products and services, and how it works with utilities and households to save energy. OPOWER analyzes household energy usage, engages customers through home energy reports and an online portal, measures energy savings, and aims to sustain reductions over time. Since 2008, OPOWER's programs have cumulatively saved Americans over $22 million by engaging over 10 million households and utilities.

1. A Case of Energy Efficiency Co-creation
Presented by Hannah (intern)
Feb 25th, 2011

2. OPOWER Quick Facts
• Founded: in 2007, Arlington, VA
• Energy efficiency and Smart grid software company
• 60 employees in 2009, 180 in late 2010
• Customers: utility company + household customers
• Currently working with 50 utilities—including 8 of 10 the
largest in 21 states across US
• Delivered energy reports to 5 million households
• Engaged more than 10 million via customer web portal
• Since first program in 2008, cumulatively saved Americans
more than $22 million, along with enough energy to power
nearly 50,000 homes
www.company.com

3. OPOWER Key People
Daniel Yates
• B.A. in Computer Science, Harvard University
• Was CEO of Edusoft, an educational software
company; Sold the company in 2004
• Founded OPOWER in 2007
Dr. Robert Cialdini
• Social psychologist
• Behaviour Science
• Normative Messaging
http://www.opower.com/
www.company.com

4. OPOWER OPOWER Approach
Platform
• AEMS Framework
Analyze, Engage, Measure, Sustain
• Cutting edge behavioural science:
• Normative Messaging
• Patent-pending data analytics:
• The Insights Engine
www.company.com

5. The Insight Engine

6. OPOWER Products & Services
• Advanced Customer Engagement—OPOWER’s
3.0 Platform
• Home Energy Reports
• Energy Efficiency Portal
• Smart Grid Features
www.company.com • CSR Tools

7. OPOWER Awards
www.company.com

8. OPOWER Micro
Work with Engage with
Utilities OPOWER Customers
• Make Efficiency goals • Analyze • Read the analysis
• Provide resources/data • Engage • Understand suggestions
• Measure • Take energy-saving actions
• Sustain
Energy Saved
www.company.com

9. System Level 1: Utility Customer—utility Company
Customers Offer: customer information, knowledge and skills they possess,
willingness to learn and action, potential behavior to change etc.
Will Benefit: money savings, reputation-image, reduced env impact
Utility Companies Offer: OPOWER 3.0 Platform, detailed energy use analysis,
home energy report/portal, energy saving recommendations
Level 1
Will Benefit: Financial benefits, government
Level 1

10. System Level 2: Utility Company—OPOWER
Utilities Offer: Utility Bills, customer profile, smart grid data
Will Benefit: Avoided peak power moment, energy savings, cost
effectiveness, public image, achieved efficiency goals, and regulation compliance
OPOWER Offer: OPOWER 3.0 Platform, detailed energy use analysis, home energy
report/portal, energy saving recommendations
Will Benefit: Financial benefits, government support, energy savings, public
Level 1
image
Level 1
Level 2

11. System Level 3: Government--Household, utilities and OPOWER
Government Offers: tax reduction, regulatory/financial support etc.
Will benefit: Energy savings, economic increase, green jobs, international
reputation, etc.
Level 1 1
Level
Level 2
Level 3

12. OPOWER
Platform

13. Critical Thinking
• Rebound Effect
• Higher energy consumers reduce
• Lower energy consumers remain
• May not work for different classes of
people, except technology early-adopters,
penny-pinchers and green activists etc.
• Paper wasting?
• Compared with other Home Energy Magt:
• Prepaid Electricity
• Time-Of-Use Pricing
• Home Energy Automation Device
www.company.com