Quantitative research going mobile: how do we leverage the strength of the mobile platform?

The document discusses two demonstrations of a Bluetooth broadcast application to share information with nearby mobile devices. The first test at a crafts fair found that 192 out of 338 detected devices had the necessary service and 32 people accepted the shared file. The second test involved a 6-hour trial of the app at a pie shop that offered vouchers to 383 detected devices. Issues identified included file size, naming, and the limited range of Bluetooth. The conclusions were that encouraging Bluetooth use and tweaking the app to target more phones more efficiently could improve outcomes.

InSTEDD GeoChat for Crisis Mapping

InSTEDD

GeoChat is a platform for informed collective action through national, regional, and local gateways. It allows users to connect, visualize locations on a map, report what they see on the ground, receive critical alerts and news stories, and decide the best course of action jointly. The document outlines current and potential future uses of GeoChat, including isolation wards, referral labs, women's agricultural groups, tracking orcas, clinical management of AIDS and TB, neighborhood watch, and commodity prices. It also discusses future improvements such as simpler interfaces, wider adoption, additional data layers, offline use, encryption, sensor integration, and integration with social networks and analytics.

The document summarizes the goals and solutions of a project to develop a mobile learning system using Bluetooth and students' own smartphones. The project aimed to create a cheap, sustainable system that required no special training and would work on widely available phones. It developed a system using Bluetooth transmitters to send educational multimedia like images and audio to nearby phones. Challenges included supporting different phone types and creating standalone educational tours that could be installed and run locally on phones.

LUCID demonstrator: FIZ GPS trail

The document summarizes the findings of a knowledge-sharing event that investigated using mobile devices to deliver context-aware information. It discusses testing a software program that provides location-triggered multimedia content on mobile devices during tours of Birmingham. The testing revealed that the technology worked efficiently but the map needed clarity. Users preferred short task-based content and valued learning hidden details. Next steps discussed expanding the tours and determining the best software and incentives for people and businesses to participate.

4. FOMS _ Pervasive Services _ John_McGovern

FOMS011

John McGovern is a researcher at Mobile Pervasive Services who focuses on allowing services to be available anywhere through location, context, and sensor detection. Zolk C is an innovation partner that uses leading mobile technologies to create experiences using outdoor GPS, indoor WiFi and Bluetooth localization, and context management. Some of Zolk C's past projects include work with museums, heritage sites, and providing tailored experiences using user location, behavior, and inputs.

Seminar (B-TECH)

Ashish Kumar

The document discusses future trends in mobile technology. It predicts that by 2020 there will be more mobile phones in the world than people. Future phones will come in various sizes, from transparent and flexible screens to wearable devices like glasses and watches. 5G networks will provide improved data speeds and support for more connected devices. Phones will have greatly increased storage capacities up to 500GB. Touchscreens and gesture recognition will continue advancing. Voice control and contextual computing will deliver more personalized experiences based on user behavior data. Collaborative mobile apps are also envisioned.

Ad:Tech Conference 2014

Argus Labs

This document discusses context-aware mobile advertising and how it can be used to create real-time engagement. It notes that with the rise of wearables, connected devices and smartphones, there are now many sensors that can provide contextual data. Traditional mobile advertising relies on explicit user signals, while context-aware advertising uses implicit signals learned from sensors. This allows for richer and more accurate user profiles. The document describes Argus Labs' platform which uses sensors and deep learning to perform near real-time contextualization and behavioral profiling of mobile users. This can help advertisers better target ads based on factors like location, activity, and mood.

Ericsson Labs at SotM 2010

Tor Björn Minde

This document summarizes location and mapping APIs available from Ericsson Labs for open innovation. It describes APIs for mobile and web maps powered by OpenStreetMap data, as well as APIs for mobile and web location services. It also briefly describes a 3D landscape API and a Mobile OSM Creator application for contributing to OpenStreetMap. The goal is to support developers in creating new location-based innovations using these free and open APIs.

Mobile Trends & Innovations: What Your Business Needs To Know

NavigationArts

The document summarizes key trends in the mobile industry and provides recommendations for businesses on developing a mobile strategy. It covers the growth of smartphones and tablets surpassing PCs, the shift to mobile internet usage exceeding desktop usage, and dominant players in the smartphone market. It then discusses considerations for organizations in implementing a mobile strategy, including determining if mobile is a good fit, options to explore, and how to get started. Finally, it outlines current and future mobile user experience trends such as cloud computing, location awareness, payments, and wearable computing.

OMI whitepaper On LBS - Nov 2008

Paul Brackel

Location is seen as a promising enabler for further growth of mobile internet applications. Location based services use positioning technologies like GPS, cell ID, and WiFi to provide navigation, location information, tracking, community, and advertising services. These services involve mobile network operators, device manufacturers, software developers, service providers, and content providers. While concerns about privacy exist, introduction of privacy frameworks and governance is important to ensure user privacy as location based services continue to grow.

The future is in their hands

This document discusses the potential for qualitative and quantitative research using mobile platforms. It notes that while mobile research is still relatively uncommon, mobile phone ownership and usage is widespread. The document outlines different mobile research methods like surveys, diaries, and real-time interviews. It acknowledges challenges like technical limitations and privacy concerns but argues the audience relevance and rich data make mobile research valuable. It predicts mobile research will grow as technologies improve and audiences prefer mobile over other modes.

Mobile meetup

SantaBarbaraMobile

The document discusses mobile market trends in the United States and location-based mobile services. It notes that 76.8 million people in the US owned smartphones as of May 2011 and that most smartphone users look for local information and take action within a day. It then discusses different methods for determining a mobile device's location including network-provided, device-determined using GPS, and a new hybrid cloud-based approach that enables real-time polling and tracking.

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This document discusses the past, present, and future of mobile location technology through three waves. The first wave involved basic location services for 911 and operators. The second wave brought mobile APIs and location in apps. Now in the third wave, location data is built into all mobile platforms and a global network of sensors produces vast amounts of spatial and temporal data. This enables new context-aware services like triggering actions when entering an area. By understanding past user locations and behaviors over time, more accurate predictions can be made about interests, intent and lifestyle patterns.

The Future is Now - PopTech Marketing Event March 8th

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Today we’re all carrying around not phones in our pockets, but sensors. These sensors are capable of processing information, and taking pictures, as well as knowing where we are and how fast we’re moving, These sensors used to cost thousands of dollars and weigh tens of pounds. Now they’re available to everyone. This presentation will cover a history of augmented reality and mobile connectivity, as well as where the market is today and how it can be leveraged to deliver groundbreaking interactive campaigns and engaging media. We'll dive into some of the augmented reality campaigns, pros and cons of AR and QR codes, and a series of platforms on which you can make your own location based augmented reality applications. Also discussed is http://geoloqi.com, a service and platform for building location-aware applications.

Location aggregation, the next wave of location access

HitReach

1) Location aggregation services allow developers to access location data from more phones, including non-smartphones. This addresses a larger market and increases revenue potential for applications. 2) Privacy and obtaining user consent remains a challenge for location services. Services are providing more controls and transparency around how location data is accessed and used. 3) As carriers open their location APIs, the potential market for location-based services continues to expand beyond just smartphones. Aggregation services allow developers to target this broader market.

Trends Assessment Presentation #1 - Mobile Payments Using NFC, 2-14-12

Andrew Baird

The document discusses the growing use of near field communication (NFC) technology to enable mobile payments. It provides examples of NFC being used by transportation agencies like NJ Transit and food chains like Jamba Juice. The document argues that NFC mobile payments will continue growing and help level the playing field for small, local businesses by providing them with customer data and purchase insights.

Mobile qual using dumb phones in developing markets

ChaCha ThinkLA Mobile Breakfast Keynote - Scott A. Jones

ChaCha

Scott A. Jones is the founder, chairman, and CEO of ChaCha, a real-time question answering service that has provided over 1 billion answers so far. ChaCha is the #1 real-time answering service with 25 million monthly users and 3+ million answers provided daily. ChaCha answers questions on mobile devices through mobile web, mobile apps, and mobile messaging. Some key points about mobile usage are that mobile is becoming the primary way people access the internet, with mobile web traffic projected to surpass desktop usage in the next few years. People use mobile for immediate, short answers to questions rather than long searches. Advertising and marketing are beginning to recognize the importance and growth of mobile audiences and are starting to shift spending

u-world 2011, Dalian China

This document discusses using ubiquitous devices like mobile phones and set-top boxes as gateways to build smart infrastructure solutions. It describes an application that uses mobile phones to monitor road conditions by collecting data from the phone's sensors. It also outlines a home monitoring system that uses a set-top box as a gateway to collect data from smart meters and sensors to monitor energy and water usage and detect issues. The document advocates for processing data at the edge to preserve privacy and reduce bandwidth usage.

How to maximize mobile website & app ROI

Compuware APM

Are you maximizing the return on your mobile investment? With mobile services your customers expect quick anytime transactions that work flawlessly. Failure to identify and resolve a slow – or worse – malfunctioning mobile service will result in lost customers and irreparable brand damage. Join featured speakers, Julie Ask, VP and Principal Analyst from independent research firm Forrester Research, Inc., and Compuware CTO APM Solutions Imad Mouline to learn: - How to quantify the return on investment for your mobile services - What growing mobile Web adoption and rising customer expectations mean for mobile service owners - Common challenges that prohibit companies from capitalizing on the mobile opportunity - Best practices to deliver quality mobile Web and application experiences to all end-users

10 Location Tracking Apps for Pinpoint Accuracy

Inexture Solutions

How geofences enable better mobile ad targeting

Maponics

Geofencing uses geographic boundaries defined by GPS coordinates to trigger actions based on a mobile user's location. There are three types of geofencing triggers: static based on a fixed point, dynamic based on changing data, and peer-to-peer based on other users' locations. Geofencing can be used to send targeted offers when users enter an area, check parking availability, or display friends nearby on a social app. Actions include automatic check-ins, messages, emails or API calls. Geofencing with predefined boundaries like neighborhoods is better than radius-based as it reflects real-world human behavior and spaces.

Intelligent infra arpan pal_bit

This document discusses using mobile phones and set-top boxes as gateways to enable intelligent infrastructure through internet-of-things applications. It describes several use cases such as pothole detection using mobile phone accelerometers, automated car insurance claims registration using mobile phone cameras and microphones, and ultrasound-based indoor localization. It also presents a generic platform called RIPSAC that provides common frameworks and interfaces for sensor data collection, analytics, storage, and applications.

Using augmented reality and mobile learning: opportunities and challenges

Liz FitzGerald

Using augmented reality and mobile learning: opportunities and challenges This presentation discusses augmented reality (AR) and mobile learning. It begins with an overview of AR and theories of situated learning that inform AR pedagogies. Then, it describes two case studies: augmenting visitor experiences at heritage sites through mobile guides, and developing audio guides for a community history group to teach about a local reform riot. Finally, it addresses challenges for AR like maintaining innovation versus sustainability, overcoming novelty, connectivity issues, changing practices, and assessing informal learning. The presentation concludes by inviting questions.

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University of Wolverhampton's LUCID activities

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Mobile adoption is rapidly increasing, with smartphones surpassing PC sales. LoopNet customers report mobile is becoming increasingly important, with two-thirds saying it is more important than last year. LoopNet mobile apps allow users to search over 800,000 commercial property listings on iPhone, iPad and Android devices using GPS, filters and driving directions. Mobile apps provide up-to-date real estate information that brokers and clients can access instantly.

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HitReach

The document discusses location technologies and trends in mobile applications. It notes that location-based services are growing rapidly, fueled by the expansion of mobile apps and the increasing adoption of smartphones. Location technologies include cell tower positioning, which provides low-accuracy but ubiquitous coverage, and GPS/A-GPS, which offers higher accuracy but works only on GPS-enabled devices. The document argues that both approaches are needed to deliver comprehensive location services across all mobile devices.

Effective Data Collection and Management through Mobile Phone Applications

Michael Baker Jr., Inc.

This document discusses how mobile phone applications can effectively collect and manage data. It provides examples of using mobile apps for tasks like public needs assessments, design work, and capturing or analyzing large amounts of data by leveraging mobile technologies. Specific considerations for deploying smartphone apps include platform choice, connectivity needs, ruggedness, battery life, and GPS accuracy. The document outlines benefits like improved user efficiency, low costs, and ability to integrate maps, cameras, and GPS. Examples illustrated include infrastructure condition assessments, regulatory delineations, and stormwater permit tracking using mobile GIS apps.

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