Mobile meetup
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The document discusses mobile market trends in the United States and location-based mobile services. It notes that 76.8 million people in the US owned smartphones as of May 2011 and that most smartphone users look for local information and take action within a day. It then discusses different methods for determining a mobile device's location including network-provided, device-determined using GPS, and a new hybrid cloud-based approach that enables real-time polling and tracking.
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- 3. United States Mobile Stats
- 4. United States Mobile Stats
- 5. United States Mobile Stats 76.8 million people in the US owned smart phones during the three months ending in May 2011.
- 7. 88% of these users take action within a day, indicating these are immediate information needs
- 9. 53626 MMS Demo Text FRESH to 53626. FRESH
- 10. Microsoft TAG Demo Snap the TAG to explore starbucks.build.mobi
- 11. Web Mobile Web Optimized
- 12. Services Page About Page Lead Generation Page
- 13. July 14, 2011 Jonathan DeLong EVP Product Marketing
- 14. Static Place lat/lng A Liability Proximity A Burden Revenue? What is Location? Location Acquisition and Distribution Cloud Based Location Management
- 16. -----Influenced by early E911 legislation investments that carriers wanted to monetize
- 17. -----Carriers sell locations or “location look-ups” on a cost per call basis
- 18. -----Location aggregators are used by carriers to sell locations: ex. LOC-AID
- 20. -----Usually a ‘Conversation or Call’ between an Application and the Mobile Phone SDK
- 21. -----Cost can be ‘free’, but GPS use does have battery effects
- 22. -----Fulltime, real-time, polling & tracking is not possible with GPS alone
- 23. -----User or Application Initiated Check-In is often required for location interactivity.
- 25. -----Data is sent to ‘Location Cloud’ for clean up, processing, accuracy, and distribution
- 26. -----Enable real-time polling & tracking at about 10 minute intervals on most devices
- 27. -----No network burden for carriers, but requires the deployment of a mobile client.
- 29. Wide range of parameters for triggers including geocontextual, personalized data, sensor data, etc.
- 30. Actions – SMS, MMS, Push, content delivery, etc.
- 31. Network tracks location of device (smartphones, tablets, and emerging devices)
- 33. Simple integration into solutions
- 34. Enable contextual aware element
- 35. Intelligent Location Determination: - Highly accurate indoor and outdoor : 3-10m accuracy
- 40. Asset tracking, automated notifications
- 41. Monitor driver speed, automated alerts
- 45. Credit card fraud protection
- 47. Team
- 48. Speakers
- 49. Hosts
- 51. For More Santa Barbara Mobile Info: Web: meetup.com/Santa-Barbara-Mobile/ Twitter: @sb_mobile For More Lenco Mobile USA Info: Web: lencomobileusa.com Facebook: facebook.com/lencomobileusa Twitter: @lencomobileusa For Speaker’s Info: Gideon Rubin Twitter: @gideonrubin LinkedIn: linkedin.com/in/gideonrubin Lorrie Thomas Twitter: @webtherapist LinkedIn: linkedin.com/in/lorriethomas Jonathan DeLong LinkedIn: linkedin.com/in/jonathanbdelong