The document outlines 10 golden rules for transforming a company over the next 10 years as new technologies penetrate industries. The rules are: 1) Create the right team with necessary skills; 2) Create a new transformative purpose; 3) Leverage communities and offer incentives; 4) Evaluate technology, product, experience, process, model, and industry options; 5) Transform customer experience and business model; 6) Enable faster decision making; 7) Leverage third party assets and on-demand staff; 8) Allow more experimentation; 9) Validate marketing, sales, and distribution beyond early adopters; 10) Establish an organizational culture to scale successfully. Following these rules can help companies adapt to changing conditions and seize new opportunities.

1. 10 Golden rules on how to Transform a company the
coming 10 years.
Presently and in the near future as the new exponentially growing
technologies ( Artificial Intelligence , Crowdsourcing , Robotics & Drones , Big
Data & Data Analytics , Sensors , mobile , Social Networking , Digital Encryption
& Currencies , 3D printing , Genetics ,……. ) are penetrating fast almost all
known Industries ( e g Entertainment , Transportation , Medical , Financial ,
Education , Communication , Manufacturing , Energy , Military ,… … ) the big
companies start to expand their businesses to other industries ( e g Apple >>>
Cars , Google to cars and space , ….. ) creating soon new Industries . At the
same time Start Ups and smaller companies having easier access to many new
technologies with lower entrance barriers and leveraging crowd/community
and third party assets become able to develop faster new solutions or new
business models creating their own niches that are growing very fast ( 3-5
years ) to big businesses with big valuations . e g Whats App , AirBnB or Uber.
These companies have the same multibillion USD valuations within 3-5 years
as it took companies 20 years ago 10-15 years .
What will be the result of such acceleration of so valuable new business
creations with new technologies penetrating faster and faster almost all
existing industries ? For this there is no 1 answer but many for different
industries and markets :
- A very competitive and faster by day business environment
- Creation of new Industries from merging of old ones with addition
of new elements
- Creation of tremendous wealth and abundance
- Many companies will almost monopolize their market . The winner
takes almost all will be the result
- Many new niches will be created
- Many companies will need to reorganize and transform themselves
to survive and thrive or go bust

2. In this article I will attempt to answer the last question .
What are the 10 golden rules to be applied the coming 10 years for successful
reorganizations( turnarounds ) of companies that have been complacent and
did not change timely to seize opportunities within the new under creation
faster and different business eco system . Although there will be exceptions
for very specific industries or market niches the rules will be applicable to the
most of the industries with faster applicability where the Information content
is bigger in the business. So what should be the top 10 key golden rules for
the CEO or the initial core team that is entrusted with the task to transform a
business ?
1. Create the Right Team with the necessary skills & competences for the
company/industry in concern and analyse the company ecosystem as
first step . This will not change for many years to come . People first.
2. Create a new transformative and big purpose for the company , its
employees and all other stakeholders to be able to align and be guided
during the transformation journey especially when things getting
tough.
3. Join and leverage relevant for the business communities and create
engagement by offering incentives ( games , competitions , coupons , …..
) . The learning is essential and vital for innovation as well as success.
Innovation is nowadays valuable and faster through communities and
open systems .
4. Create a task force to evaluate options ( technology , product ,
customer experience , process , business model , going across industries
, invest or acquire or partner with a start up or any other relevant
company ) by using the new exponential technologies , other specific
company and third party assets to create a business breakthrough that is
at least 10 x improvement to the existing status quo . Moreover the
more unique the idea the better . The differentiation strategy will be
always valuable.

3. 5. Evaluate what are the options to transform the Customer Experience &
business model and shift as much as from material based world ( even
only partly is valuable ) to an information based one. By leveraging
information any reduction in the marginal cost of supply is fundamental
for success. The bigger reduction the better. It cannot be expected that
the change will be always radical and even small improvements are a
very good starting point to build upon.
6. As the business environment is accelerating create the conditions for
faster decision making through modern internal collaboration/social
networking tools ( eg Dropbox , Google drive,…. ) , automate through
algorithms and interfaces with the external world and allow for much
more autonomy especially at the organizational edges closer to the
customer .
7. Leverage as much as possible third party assets and use more staff on
demand .
8. Allow more experimentation especially during the product , system or
platform creation with early adopter customers and the community in
general .
9. Validate the marketing , sales and distribution strategy especially
beyond the level of the early adopters . This is a vital step to ensure that
the transformed business is scalable .
10. Establish the culture that will maintain a successful organisation. The
Organisational Purpose , the company culture, values and the social
tools are the key ingredients necessary for the company to scale and
succeed .
In this short article I focus on the 10 golden rules and there will be other
related articles in the future .
Thank you very much and as always I welcome comments and dialogue .

4. Mike Mastroyiannis