LOCATION SELACTION OF RETAL SHOWROOM

1. LOCATION SELECTION FOR
RETAIL SHOWROOM
KHUSBU SINGH

3. STRATEGIES TO CHOOSE
THE BEST LOCATION
PHASE 1. KNOW YOUR MARKET POSITION
PHASE 2. EVALUATE THE MARKET POTENTIAL
PHASE 3. IDENTIFY ALTERNATIVE SITES AND
FINALIZE DECISION MAKING

4. KNOWING MARKET POSITION
INDUSTRY AND PRODUCT
KNOW YOUR CUSTOMER
GET TO KNOW YOUR
COMPETITORS

5. EVALUATING THE MARKET
POTENTIAL
 DEMOGRAPHIC FEATURES OF THE POPULATION
 CHARACTERISTICS OF THE HOUSEHOLDS IN THE
AREAS
 COMPETITOR IMPACTS

6. IDENTIFYING ALTERNATIVES SITES AND
FINALIZE DECISION MAKING
TRAFFIC FLOW
ACCESSIBILITY AND VISIBILITY
TO BUY OR LEASE