Britannia Industries focuses on training and developing employees, teamwork, and work-life balance. It offers 26 weeks of maternity leave, extra leave, 5 days of paternity leave, and work from home options. Employees receive a 100% yearly incentive bonus based on commitments and a 15% product discount. The company aims to brand itself as an employer through promotional platforms like television, social media, magazines, point-of-purchase advertising, and sponsoring awards. It utilizes tools such as a YouTube channel, ID cards, business cards, and Facebook to create an attractive employer brand.