OpenERP's Vision
               Fabien Pinckaers, Founder & CEO
               Fabien Pinckaers, Founder & CEO




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OpenERP's Ambition




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OpenERP Ambition


                                  Business Vision:
We became the #1 open source player; our disruptive
 approach and talents will lead us to #1 worldwide !


                                 Company Vision:
     Keep a challenging but fun working environment.


                                  Strategy Vision:
      Being fully open source and open minded allows
                   to build better products.



Nom du fichier – à compléter   OpenERP Community Meeting 2012
World domination; what a challenge :)


Steps in the OpenERP development: 71% (5/7)

1)Create a growing company
2)Develop a disruptive product
3)Set the open source publisher business model
4)Become the leader in open souce ERPs
5)Be the world's most installed management soft
6)Be the world's most used management soft
7)Be the worldwide leader in management soft.




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Current Situation




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The Big Picture




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OpenERP SA's growth

                                                         2009    2010      2011

                      Income                         1050 k€    1833 k€   4865 k€

                      Growth                             62%     75%       165%



●   2011's growth: 165% (x2.65)
●   Total Headcount: 175 people, mostly developers

●   We still have an EBITDA -1M€, but a sane situation:
      ●   1M€ in cash
      ●   The business model is validated
      ●   With the growth of the sales → break-even in 2012
      ●   → perfect timing




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Monthly Turnover: we run!




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Google Trends: Visibility




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Current Situation




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Strong acceleration phase




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From early adopters to the mass




    OpenERP is so powerful that it
  convices IT companies and mid-
sized companies. Now the challenge
    is to suit needs of very small
     companies --> super easy.



Nom du fichier – à compléter   OpenERP Community Meeting 2012
Expected Impact



Acceleration of partnership activities into two
different / opposite directions;
     •    Attracting bigger projects/customers (1M€ → 5M€)
     •    Getting a mass of small customers (5 impl/year → 10
          impl/month)




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Key Figures




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Customer Satisfaction: Support




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Migrations

First ERP in the world to automate migration process !
Customer satisfaction: 100% → no complain, all migrations closed in 2 weeks.
OLT, PHU & NEL are providing a very good service on this offer. We are
preparing v6.1.




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R&D feedback to process: huge!

Daily incoming feedback/mail to process from community: 256!




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2010 - v6.0: bugs under control

   Bugs before v6:
    •    750+ → 0




   Unresolved
    bugs 2012:
     •   <100
     •   stable




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The OpenERP Equation...
                         The OpenERP Equation...




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Benefit from our strong positionment.


           Features
                                    SAP, Oracle,
                                    Ms Dynamics

                                                                OpenERP




                                                                    Basecamp, SaaS,
                                                                    iPad apps, ...




                                                                          Accessibility
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Improve the Equation




                  OpenERP =
       High Value X Fast Acquisition Rate




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Faster Acquisition Rate




                   2.000.000 users!




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High Value ← Features




      Valuable projects delivered
          through partners.




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How to get 2.000.000 users ?




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Key Priorities to reach 3.000.000
                               users
R&D:
➔   Useability: easier to use and configure
➔   Viral: our existing users must invite new users
➔   No new features, focus on cleaning/simplifying existing ones


Excellence in Services:
➔   OpenERP Enterprise & Support
➔   Trainings
➔   Migrations


Partnership Development:
   Recruit new partners
   Develop existing partners: so that they deploy more OpenERP
    • Out-of-the-box resellers
    • Implementation service companies


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Clean and Sexy ERP




In 2012, the challenge is not to develop new
 features but to make existing features super
              clean and simple !




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How to conquer the world...

                          focus on the product...
                          focus on the product...


    Easy to use
     •    New design, lots of small useability changes,
     •    Measure, analyse and improve...
    Easy to configure
     •    No configuration required, configured by default
     •    New configuration screens for “options”
    Easy to deploy
     •    SaaS
     •    Partners' offers (trainings, out-of-the-box services...)
     •    Implementation Assistance Offers

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V7.0 – September 2012

Version 7.0 expected impacts:
     •    Faster acceleration of adoptions
          o    Mainly for smaller companies
          o    I expect 3X faster on SaaS paying customers


     •    Stronger distinction of two types of partners
          o    Implementation Experts (big projects >75k€)
          o    Out-of-the-box resellers (small & low-costs projects <20k€)


Planning:
     •    V7.0 is planned for september 2012
     •    But we will deploy continuously on the SaaS:
          o    May 2012: main improvements in production
          o    June 2012: nearly all improvements showed during the
               #openerpdays
     •    → High maturity for v7.0 official release
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Faster Release Cycle


Official releases (for on premise installations):
    •    One Long-Term-Support every 18 month (V7.0 is planned for
         september 2012)
    •    One minor version every 6 months


Online customers:
    •    Continuous deployment of new features (every 2 weeks)
    •    Follow the trunk branch


Maturity through continuous deployment:
    •    V7.0 will be in production since several months (→ SaaS) when
         it will be released
    •    Same for our migration services
    •    → Higher quality of a new release & respect of the timing



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Faster Feedback Cycle


Useability/Quality is in the details;
     •    Feedback on every development
          o     Google Analytics on SaaS: convertion rates, minutes on
                application for new users, most used features, etc.
          o     User testing per new feature


     •    Faster feedback to every developer:
          o     We plan to analyse feature branches directly through
                demo.openerp.com




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ERP → Business Applications
                     Pivot




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Website: ERP → Business Apps




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2 different worlds


                                   Implementation          Out-of-the-box
                                   project (ERP)           (Business Apps)
Target
                                   >25 users               1-25 users
customers
Partner profile                    IT companies            Functional experts
#1 Success
                                   Project management      Sales & marketing
factors
Offer                              Custom implementation   Packaged offer
Deployment                         Local                   Online or local
                                        Growth strategy:
Custom
                                   Yes                     Limited / No
development
Annual growth                      Revenue per customer    Volume of customers


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Conclusion




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Be ready for the next step...




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OpenERP - 2012 OpenERP Strategy

  • 1.
    OpenERP's Vision Fabien Pinckaers, Founder & CEO Fabien Pinckaers, Founder & CEO Nom du fichier – à compléter Management Presentation 1
  • 2.
    OpenERP's Ambition Nom dufichier – à compléter Management Presentation
  • 3.
    OpenERP Ambition Business Vision: We became the #1 open source player; our disruptive approach and talents will lead us to #1 worldwide ! Company Vision: Keep a challenging but fun working environment. Strategy Vision: Being fully open source and open minded allows to build better products. Nom du fichier – à compléter OpenERP Community Meeting 2012
  • 4.
    World domination; whata challenge :) Steps in the OpenERP development: 71% (5/7) 1)Create a growing company 2)Develop a disruptive product 3)Set the open source publisher business model 4)Become the leader in open souce ERPs 5)Be the world's most installed management soft 6)Be the world's most used management soft 7)Be the worldwide leader in management soft. Nom du fichier – à compléter Management Presentation
  • 5.
    Current Situation Nom dufichier – à compléter Management Presentation
  • 6.
    The Big Picture Nomdu fichier – à compléter Management Presentation
  • 7.
    OpenERP SA's growth   2009 2010 2011 Income 1050 k€ 1833 k€ 4865 k€ Growth 62% 75% 165% ● 2011's growth: 165% (x2.65) ● Total Headcount: 175 people, mostly developers ● We still have an EBITDA -1M€, but a sane situation: ● 1M€ in cash ● The business model is validated ● With the growth of the sales → break-even in 2012 ● → perfect timing Nom du fichier – à compléter Management Presentation
  • 8.
    Monthly Turnover: werun! Nom du fichier – à compléter Management Presentation
  • 9.
    Google Trends: Visibility Nomdu fichier – à compléter Management Presentation
  • 10.
    Current Situation Nom dufichier – à compléter Management Presentation
  • 11.
    Strong acceleration phase Nomdu fichier – à compléter Management Presentation
  • 12.
    From early adoptersto the mass OpenERP is so powerful that it convices IT companies and mid- sized companies. Now the challenge is to suit needs of very small companies --> super easy. Nom du fichier – à compléter OpenERP Community Meeting 2012
  • 13.
    Expected Impact Acceleration ofpartnership activities into two different / opposite directions; • Attracting bigger projects/customers (1M€ → 5M€) • Getting a mass of small customers (5 impl/year → 10 impl/month) Nom du fichier – à compléter Management Presentation
  • 14.
    Key Figures Nom dufichier – à compléter Management Presentation
  • 15.
    Customer Satisfaction: Support Nomdu fichier – à compléter Management Presentation
  • 16.
    Migrations First ERP inthe world to automate migration process ! Customer satisfaction: 100% → no complain, all migrations closed in 2 weeks. OLT, PHU & NEL are providing a very good service on this offer. We are preparing v6.1. Nom du fichier – à compléter Management Presentation
  • 17.
    R&D feedback toprocess: huge! Daily incoming feedback/mail to process from community: 256! Nom du fichier – à compléter OpenERP Community Meeting 2012
  • 18.
    2010 - v6.0:bugs under control  Bugs before v6: • 750+ → 0  Unresolved bugs 2012: • <100 • stable Nom du fichier – à compléter OpenERP Community Meeting 2012
  • 19.
    The OpenERP Equation... The OpenERP Equation... Nom du fichier – à compléter Management Presentation 19
  • 20.
    Benefit from ourstrong positionment. Features SAP, Oracle, Ms Dynamics OpenERP Basecamp, SaaS, iPad apps, ... Accessibility Nom du fichier – à compléter OpenERP Community Meeting 2012
  • 21.
    Improve the Equation OpenERP = High Value X Fast Acquisition Rate Nom du fichier – à compléter OpenERP Community Meeting 2012
  • 22.
    Faster Acquisition Rate 2.000.000 users! Nom du fichier – à compléter Management Presentation
  • 23.
    High Value ←Features Valuable projects delivered through partners. Nom du fichier – à compléter Management Presentation
  • 24.
    How to get2.000.000 users ? Nom du fichier – à compléter Management Presentation 24
  • 25.
    Key Priorities toreach 3.000.000 users R&D: ➔ Useability: easier to use and configure ➔ Viral: our existing users must invite new users ➔ No new features, focus on cleaning/simplifying existing ones Excellence in Services: ➔ OpenERP Enterprise & Support ➔ Trainings ➔ Migrations Partnership Development:  Recruit new partners  Develop existing partners: so that they deploy more OpenERP • Out-of-the-box resellers • Implementation service companies Nom du fichier – à compléter Management Presentation
  • 26.
    Clean and SexyERP In 2012, the challenge is not to develop new features but to make existing features super clean and simple ! Nom du fichier – à compléter OpenERP Community Meeting 2012
  • 27.
    How to conquerthe world... focus on the product... focus on the product...  Easy to use • New design, lots of small useability changes, • Measure, analyse and improve...  Easy to configure • No configuration required, configured by default • New configuration screens for “options”  Easy to deploy • SaaS • Partners' offers (trainings, out-of-the-box services...) • Implementation Assistance Offers Nom du fichier – à compléter Management Presentation 27
  • 28.
    V7.0 – September2012 Version 7.0 expected impacts: • Faster acceleration of adoptions o Mainly for smaller companies o I expect 3X faster on SaaS paying customers • Stronger distinction of two types of partners o Implementation Experts (big projects >75k€) o Out-of-the-box resellers (small & low-costs projects <20k€) Planning: • V7.0 is planned for september 2012 • But we will deploy continuously on the SaaS: o May 2012: main improvements in production o June 2012: nearly all improvements showed during the #openerpdays • → High maturity for v7.0 official release Nom du fichier – à compléter Management Presentation
  • 29.
    Faster Release Cycle Officialreleases (for on premise installations): • One Long-Term-Support every 18 month (V7.0 is planned for september 2012) • One minor version every 6 months Online customers: • Continuous deployment of new features (every 2 weeks) • Follow the trunk branch Maturity through continuous deployment: • V7.0 will be in production since several months (→ SaaS) when it will be released • Same for our migration services • → Higher quality of a new release & respect of the timing Nom du fichier – à compléter Management Presentation
  • 30.
    Faster Feedback Cycle Useability/Qualityis in the details; • Feedback on every development o Google Analytics on SaaS: convertion rates, minutes on application for new users, most used features, etc. o User testing per new feature • Faster feedback to every developer: o We plan to analyse feature branches directly through demo.openerp.com Nom du fichier – à compléter Management Presentation
  • 31.
    ERP → BusinessApplications Pivot Nom du fichier – à compléter Management Presentation 31
  • 32.
    Website: ERP →Business Apps Nom du fichier – à compléter Management Presentation
  • 33.
    2 different worlds Implementation Out-of-the-box project (ERP) (Business Apps) Target >25 users 1-25 users customers Partner profile IT companies Functional experts #1 Success Project management Sales & marketing factors Offer Custom implementation Packaged offer Deployment Local Online or local Growth strategy: Custom Yes Limited / No development Annual growth Revenue per customer Volume of customers Nom du fichier – à compléter Management Presentation
  • 34.
    Conclusion Nom du fichier– à compléter Management Presentation 34
  • 35.
    Be ready forthe next step... Nom du fichier – à compléter Management Presentation