The document discusses several topics related to cloud native applications and digital transformation, including: - DevOps practices and tools like Cloud Foundry that help developers quickly deploy cloud native applications. - How every industry is being transformed by new "smart devices" and digitization of products and services. - The importance of user experience in the digital age, exemplified by the success of the iPhone. - How agile development principles focus on collaboration, working software, and responding to change.

1. 1© Copyright 2016 EMC Corporation. All rights reserved.
CLOUD NATIVE APPLICATIONS
DEVOPS, EMC, AND CLOUD FOUNDRY

2. 2© Copyright 2015 EMC Corporation. All rights reserved.
Product Companies Are Creating “Smart Devices”
EVERY INDUSTRY IS BEING DIGITALLY TRANSFORMED

3. 3© Copyright 2015 EMC Corporation. All rights reserved.
User EXPERIENCE is Everything
3
iPhone released June 29, 2007

4. 4© Copyright 2015 EMC Corporation. All rights reserved.
The agile manifesto
• It’s Really Different
• Individuals and interactions
over processes and tools
• Working software over
comprehensive documentation
• Customer collaboration over
contract negotiation
• Responding to change over
following a plan

5. 5© Copyright 2015 EMC Corporation. All rights reserved.
“Any organization that designs
a system (defined broadly) will
produce a design whose
structure is a copy of the
organization's communication
structure.
Melvyn Conway, 1967

6. 6© Copyright 2015 EMC Corporation. All rights reserved.
DevOps is a collaborative
culture & philosophy between
technical teams, often derived
from modern software
development methods

7. 7© Copyright 2016 EMC Corporation. All rights reserved.

8. 8© Copyright 2016 EMC Corporation. All rights reserved.
“The Puppet Labs 2014 State of DevOps
report noted that IT high-performers are
twice as likely to exceed profitability,
market share, and productivity goals as well
as enjoy 50% higher market
capitalization growth over three years.”
NEW TECH IS COOL, BUT DOES IT MATTER?

9. 9© Copyright 2016 EMC Corporation. All rights reserved.
• Business Digitization has been
happening since we could digitize
stuff
• What is different now and how does
that relate to the rise of Cloud Native
Applications?
Digitization of Business

10. 10© Copyright 2016 EMC Corporation. All rights reserved.
• Microsoft Word
• Microsoft Excel
• Microsoft Outlook
• Microsoft Exchange
• Microsoft SharePoint
• Developed by software
companies
• Operated by business
• Mass-Market appeal
• No business
differentiation
Software of the 80’s and 90’s

11. 11© Copyright 2016 EMC Corporation. All rights reserved.
Your business
Your Product / Service Offering
- Requires Differentiation -
=
Custom Applications
Today’s Business Digitization:
Customer Interaction

12. Source: JPMorgan Chase Annual Shareholder Letter (2015)
“Silicon Valley is coming…and
they all want to eat our lunch.”
- Jamie Dimon
CEO, JPMorgan Chase

13. Source: User Summit (2014)
“If you went to bed last night as an
industrial company, you’re going to
wake up in the morning as a
software and analytics company.”
- Jeff Immelt
CEO, General Electric

14. The day Home Depot realized Amazon
sold more hammers than they did, they
decided to become a software company.
Source: Anecdotal

15. 75%
of application development supporting digital
business will be built not bought by 2020
Source: Gartner

16. 16© Copyright 2016 EMC Corporation. All rights reserved.
Software Developers are eating the world
Occupational Title Employment, 2014
Projected
Employment, 2024 Change
Software developers, applications 718,400 853,700 19%
Software developers, systems software 395,600 447,000 13%
Telephone operators 13,100 7,500 -42%
Postal service mail sorters, processors,
and processing machine operators
117,600 78,000 -34%
Insurance underwriters 103,400 91,600 -11%
Travel agents 74,100 65,400 -12%
SOURCE: U.S. Bureau of Labor Statistics, Employment Projections program
Industry Change
Accommodation and food services 6%
Construction 14%
Direct health and medical insurance carriers 59%
Finance and insurance 17%
Mining, quarrying, and oil and gas extraction 13%
Real estate 22%
Retail trade 36%
SOURCE: U.S. Bureau of Labor Statistics, Employment Projections program

17. 17© Copyright 2016 EMC Corporation. All rights reserved.
Retail Software
• New version every 12-24
months
• Fixed capacity requirements with
slow incremental growth
• Resources deployed infrequently
Developers
• Many version updates occur
each day
• Elastic day to day capacity
requirements
• Resources deployed frequently
Infrastructure Requirements

18. 18© Copyright 2016 EMC Corporation. All rights reserved.
.war .jar
dependencies
libraries
service
manifest
App App App
LB
DB
Multi-server run time
environment(s)
.tar.gz
Turning this: Into this:
WOULDN’T IT BE GREAT IF WE HAD A TOOL…

19. 19© Copyright 2016 EMC Corporation. All rights reserved.
Prescriptive
CHRONOS
scheduler.next
container.
next
Assembly

20. 20© Copyright 2016 EMC Corporation. All rights reserved.
Prescriptive
CHRONOS
scheduler.next
gorouter
CloudController Auth
Loggregator
Staging
Buildpacks
BOSH
Service Broker
Diego
Garden
etcd
Core
Services
container.
next
Assembly

21. 21© Copyright 2016 EMC Corporation. All rights reserved.
Prescriptive
CHRONOS
scheduler.next
container.
next
Assembly

22. 22© Copyright 2016 EMC Corporation. All rights reserved.
22
“How much value do
you get from managing
operating systems”

23. 23© Copyright 2016 EMC Corporation. All rights reserved.
Here is my source code.
Run it in the cloud for me.
I do not care how.
- Onsi Fakhouri
@onsijoe

24. 25© Copyright 2016 EMC Corporation. All rights reserved.
http://46zwyrvli634e39iq2l9mv8g.wpengine.netdna-cdn.com/wp-content/uploads/2013/06/DevOps-infinity-loop2.png

25. 26© Copyright 2016 EMC Corporation. All rights reserved.
How many cloud native applications?
Dedicated or shared with legacy apps?
Self hosted or provider managed? (capex vs opex)
HOW TO CHOOSE THE INFRASTRUCTURE?

26. 27© Copyright 2016 EMC Corporation. All rights reserved.
NET = KNOW THYSELF. KNOW THY PATH.
Enterprises SaaS Startups People Without Revenue
Pressures & Unicorns
Structured Platform +
Curated Cloud Native IaaS +
Turnkey Infrastructure
(on or off-premises)
Focus on differentiating
your business by gaining
speed in apps and data
Build an stack that
optimizes for YOUR
singular app
Assembly Platform +
Cloud Native IaaS +
Turnkey infrastructure
(on or off-premises)
Build an unstructured stack,
build your own IaaS,
assemble the infrastructure
DIY Platform +
DIY IaaS +
DIY Infrastructure
(on or off-premises)
What
Who
How

27. 28© Copyright 2016 EMC Corporation. All rights reserved.
DEMO TIME

28. 29© Copyright 2016 EMC Corporation. All rights reserved.
HOW DO I PERSONALLY GET THERE?

29. 30© Copyright 2016 EMC Corporation. All rights reserved.
DEVELOPERS – THE NEW KINGMAKERS
• DISRUPTION IS CHEAPER THAN EVER
• PUBLIC CLOUD IS THE NEW DATA CENTER
• OPEN-SOURCE SOFTWARE RULES
• COMMUNITY IS THE NEW TECH SUPPORT

30. 31© Copyright 2016 EMC Corporation. All rights reserved.
LISTEN TO SOME PODCASTS……
vBrownbag Lists of Podcasts
• VCDX Series
• VCP6-DT Series
• Intro to VVOLS
• HowTo: Docker++ (coreOS) w/Scott_Lowe
• Setting up Network Services w/Puppet
• PowerShell Desired State Configuration
The Cloud Cast
• Masters, Minions and Pods – Kubernetes
• Streaming Analytics for Distributed Apps
• Container-Centric Application Deployments
• Moving DevOps forward with CI:CD
• Understanding CoreOS
• Understanding Git and GitHUB

31. 32© Copyright 2016 EMC Corporation. All rights reserved.
3
THE HOT AISLE PODCAST
Uniquely focused on delivering content for the next
generation of Systems Engineers while giving
customers and partners equal access to the journey.
Podcast Examples:
• Venture Capital
• Microservices & Data Fabrics
• Containers & Persistence
• OpenStack
• Developer Advocacy
• Open Source Community
• Innovation
• Cloud
• Subscribe: http://apple.co/1Uch55T

32. 33© Copyright 2016 EMC Corporation. All rights reserved.
GUESTS
Kohsuke
Kawaguchi
Patrick
Mcfaden
Jason
Hand
Clint
Kitson
Thomas
Rampelberg

33. 34© Copyright 2016 EMC Corporation. All rights reserved.
GUESTS
Ashley
McNamara
Andrew Clay
Shafer
Randy
Bias
Mitchell
Hashimoto
Steve
Francia

34. 35© Copyright 2016 EMC Corporation. All rights reserved.
ENGAGE WITH EMC {CODE}
emccode@emc.com
@EMCCode
http://emccode.github.io
http://blog.emccode.com
http://dasboard.emccode.com
http://community.emccode.com/

35. 36© Copyright 2016 EMC Corporation. All rights reserved.
- Pre Sales Engineers -
- Passionate Technologist -
- Love teaching/training -
- real world experience -
• cloud platforms
– VMware Photon, Cloud Foundry,
Apache Mesos, Kubernetes,
Openshift, Swarm
• containers
– Docker, rktt, runC
• devops & agile
– methods and overviews
– real world examples
• hardware & appliances
– VxRack
– Caspian & Bravo
@ m c o w g e r
@ v t e x a n
@ b v e r k l e y

37. 38© Copyright 2016 EMC Corporation. All rights reserved.
ELASTIC RUNTIME COMPONENTS
Pivotal CF Elastic Runtime
Dynamic Router
OAuth 2.0 Server (UAA)
CELL
Garden
Build Packs
Login Server
CC & CC Bridge
Blob Store
BBS (etcd)
Sys Log
ServiceBrokers
Collector App Log
ROUTING
AUTHENTICATION
APP LIFECYCLE
APP STORAGE
& EXECUTION
MESSAGING
METRICS & LOGGING
Pivotal CF OpsManager/BOSH
BBS Brain / Converger

38. 39© Copyright 2016 EMC Corporation. All rights reserved.

39. 40© Copyright 2016 EMC Corporation. All rights reserved.
Everything to deploy and manage
the app

40. 41© Copyright 2016 EMC Corporation. All rights reserved.
Traditional
On-Premises
(On Prem)
Made at Home
PIZZA AS A SERVICE
Dining Table
Soda
Electric/Gas
Oven
Fire
Pizza Dough
Tomato Sauce
Toppings
Cheese
Infrastructure as a
Service
(IaaS)
Take and Bake
Platform as a Service
(PaaS)
Pizza Delivered
Software as a
Service
(SaaS)
Dined Out
Dining Table
Soda
Electric/Gas
Oven
Fire
Pizza Dough
Tomato Sauce
Toppings
Cheese
Dining Table
Soda
Electric/Gas
Oven
Fire
Pizza Dough
Tomato Sauce
Toppings
Cheese
Dining Table
Soda
Electric/Gas
Oven
Fire
Pizza Dough
Tomato Sauce
Toppings
Cheese
You Manage Vendor Manages

41. 42© Copyright 2016 EMC Corporation. All rights reserved.
From Monolithic to Micro-services
The Rise of Cloud Native Applications

42. 43© Copyright 2016 EMC Corporation. All rights reserved.
Ways to Measure Success
CATEGORY BENEFIT HOW? MEASURE
Governance Reduce deploy time and complexity;
avoid “configuration drift”
Use of automated Continuous Delivery
pipeline and tool chain
Length of old vs. new deploy request
fulfillment time
Automation Decrease software time to market Automated provisioning, DevOps and
Continuous Delivery (CD)
Time required to get a feature or fix
into production (old vs. new)
Shorter initial provisioning time Use PaaS/IaaS resources in a self-service
model, avoid tickets
Time required (old vs. new)
Dynamic infrastructure sizing; elastic
scaling
Scale applications/resources out on-demand
or using auto-scale tile
Time to scale out (old vs. new)
Shorter deployment time Automate deployment through CD pipeline
and Jenkins
Time to deploy (old vs. new)
Shorter testing time Use TDD/CD principals; automate more
testing; PaaS provisioning, config. consistency,
rollback
Test cycle time (old vs. new)
Resiliency Automated health management BOSH; 4 levels of PCF health management Time to recover; app, container, vm
Shorter rollback time; better accuracy Use of artifact server, CD pipeline and
deployment scripts
Time for successful rollback
Updates and patching without
downtime
Blue/green deployments; rolling platform
updates
Average downtime for updates (old vs.
new)

43. 44© Copyright 2016 EMC Corporation. All rights reserved.
Build Something Great

44. Container Scheduling
Application
ServicesPlatform Runtime
Routing DatabaseConfigurationService Discovery
Big Data
Object Storage
Mobile
Build CI
User ProvidedLogging & Metrics Messaging
Operations
Zero Downtime
Deployments
Failover &
Recovery
Scaling
Security
Patching
Platform
Upgrades
Infrastructure OpenStack AmazonVMware