Nathan discusses the importance of professionals identifying, documenting, and branding their expertise to thrive in a knowledge economy. He outlines the need to shift from trading time for money to building a personal brand and empowering others in collaborative communities. The document emphasizes celebrating one's expertise and creating multiple streams of income through knowledge products.

1. Nathan will discuss the importance of training professionals positioning themselves as experts within their fields, by identifying and documenting their own expertise. In today’s economy it helps to establish expertise, even independently of one’s job.Nathan will outline a simple process of identifying, documenting, and branding your expertise. He will also propose new ways of leveraging your expertise in the context of collaborative communities, giving you the ability to lead others with strength and focus.Open Source YourselfNathan Eckel©2011 LifeTree Group LLC – 610-616-4182

2. Once Upon A Time We Had The Industrial EraCharles DickensPlenty of JobsLifetime EmploymentGOOD:SmogLabor IntensiveRobber BaronsNOTGOOD:©2011 LifeTree Group LLC – 610-616-4182

3. That was long ago. But most people still live “Industrial Era” lives.©2011 LifeTree Group LLC – 610-616-4182

4. Today we are in a Knowledge Economy

5. We have great expertise, unlimited communication & cheap technology

6. As a result, we are time poor.Two Types of Experts:Industrial Era Expert – Expertise linked to timeExpertise & time traded for $$$Knowledge Economy Expert – Expertise divorced from time. Expertise branded & documentedinto knowledge productsKnowledge products sold for $$$

7. What Do They Have In Common?Cesar MillanRachel RayJK RowlingOprahDr. PhilDonald TrumpThey have branded expertise independent of time.

8. Those who align with the Knowledge Economy have leverage & power©2011 LifeTree Group LLC – 610-616-4182

9. The FOURsThe FOURs4

10. Four Things To Stop Doing:4…Playing By the Wrong Rules…Missing Opportunities…Being What You’re Not…Isolating Yourself©2011 LifeTree Group LLC – 610-616-4182

11. Four Discoveries4The Industrial Age is Over You Are An ExpertYou Must Celebrate Your ExpertiseYou Must Empower Others

12. Four QuestionsThe Industrial Age is Over What Is Your Time Worth?You Are An Expert What Is Your Expertise?Celebrate Your Expertise What Is Your Brand?You Must Empower Others Who Will You Empower?4

13. Four SolutionsJoin the Knowledge Economy- Stop trading time for moneyBuild Your Idea Factory- Record & Reuse Your ContentBrand Yourself- Know What You Do BestEmpower Others- Build Collaborative Hope Communities4

14. Solution: Join The Knowledge EconomyEmpower Others With Hope CommunitiesSolution: Join The Knowledge Economy

15. Rumors: Job Stability?Camden – Police layoffs.NJEA – Educator benefits lessenedIdaho - Limiting new teacher tenureThese Government & Education Jobs are no longer stable. How about Corporate jobs? Small Business?

16. Your CareerStability - Is your situation stable?Ethics - Are you comfortable with the way you have to perform your job and with your company? Can you do the job the way you would like to do it?Flexibility - Can you take time off to be with family or pursue your lifelong dreams?

17. Focus Your Time On Your Strengths!

18. Quit Your Job?My premise is NOT to quit your job!My encouragement is to know yourself – and consider ways to diversify your income. The goal is to stop trading time for money. Having an anchor job as well as side opportunities is a great step forward.

19. Good NewsKnowledge economy rewards RESULTS But penalizes an employee mindset – showing up, loyalty, etc…If you know your strengths & develop client skills you can have unprecedented leverage in a Knowledge EconomyYou CAN adapt and win in this economy IF you are willing to change

20. Your TurnAre you in your strengths?Identify one thing you LOVE to do at work?What’s one way to approach 80% activity in that strength?

21. Solution: Build Your Idea FactorySolution: Build Your Idea Factory

22. Steps To FreedomWhich Would You Prefer?Work daily for monthly pay?Work once for multiple payResidual income is compensation that is liberated from your timeGoal: Multiple streams of income

23. Idea Facotry©2011 LifeTree Group LLC – 610-616-4182

24. Document Your ExpertiseIdentify your expertise & turn your mind into an idea factory of knowledge products.Record EVERYTHING you do. Having an archive of every presentation, every speech, every thought is the first step to capturing an idea.Toolbox:Sharpie key ring pen & highlighter | 3x5 card | digital recorder | webcam | netbook/laptop

25. Idea FactoryOnce you have even a low-quality audio recording, you can harvest that content into products.BTW, *all of us* feel weird listening to our recorded voices or seeing ourselves on video.Get over it  and improve the effectiveness of your content!If your content was good enough for people to show up to hear you live, it’s worth playing with.

26. Your TurnIdentify and share one area of expertise that you could begin documenting.

27. Solution: Learn How To Brand YourselfSolution: Brand YourselfYOU !

28. My Recent JourneyIdentify strengths & weaknessesCelebrate what I love doing & how I help othersRecognize & Leave stagnant patternsDecline hard-to-please clients Stop thinking and planning in isolationYOU !

29. LinkedIn MakeoverSummary What I Do:I empower my friends to find balance, significance, and joy by living, leading, and leveraging at higher levels. I also:- Identify, celebrate, develop, and monetize expertise.- Brand employee reputations beyond the day job.- Develop results-oriented knowledge products (such as blogs, podcasts, books, etc...).- Create effective webinars that take content global and minimize travel budgets.- Develop collaborative communities of hope.- Invent new models for productivity, collaboration, compensation, and community.- Help you join the knowledge economy and stop trading your time for money.Who I Help: Professionals, Experts, Employees, People in Transition, Faculty, Healthcare, and aspiring Thought Leaders. SpecialtiesExpertise Identification, Celebration, Productivity, and Monetization | Online Collaboration (synchronous/webinars & asynchronous/forums) and Community Engagement | Leadership | Systems Thinking.

30. Solution: Empower Others With Hope CommunitiesLearn How To Brand YourselfSolution: Empower Others With Hope Communities

31. Creating Collaborative CommunitiesStrengths-basedDiversityCollaborative not CompetitiveEncouragement & Hope oriented

32. Utopia or Reality?Consultants band togetherTitlesIDTrainerPM Graphic Designer Performance Consultant SkillsetEncouragement | Support | Accountability | Constructive | Diversity

33. TitlesSales (ID)Admin & Accounting (Trainer)Operations & Websites (PM)Marketing (Graphic Designer)Evaluation & Followup (Perf. Consultant)Utopia or Reality?Consultants band togetherAptitudesEncouragement | Support | Accountability | Constructive | Diversity

34. Utopia or Reality?Each consultant bands into a collective mastermind group.Each consultant works according to their strengths and also lends their professional know-how in order to benefit the whole.Ben Franklin called this a “junto”. Napoleon Hill (think & grow rich) endorsed “mastermind” groups

35. Take AwaysTake Aways

36. The TakeAway GridTakeAways

37. Action QuestionsJoin the Knowledge Economy- Stop trading time for moneyBuild Your Idea Factory- Record & Reuse Your ContentBrand Yourself- Know What You Do BestEmpower Others- Build Hope CommunitiesJoin the Knowledge Economy – What Is My Time Worth?_______________________________________________________Build Your Idea Factory - How Will I Record & Reuse Content?_______________________________________________________Brand Yourself – What Do I Do Best?_______________________________________________________Empower Others – How Can I Build Collaborative Communities?_______________________________________________________

38. Reminder: We are in a Knowledge Economy

39. Exploit your expertise, unlimited communication & cheap technology

40. Empower Others - with Hope CommunitiesHOPE !

41. You Might Just Start A RevolutionYOU !

42. For More InformationNathan EckelCollaborative Thinkerwww.linkedin.com/in/nathaneckel