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Profiting In A LinkedIn  Economy Dannielle Blumenthal, Ph.D. @thinkbrandfirst July 2011 Please feel free to reuse and adapt this presentation with attribution. All opinions my own.
E    con    o    my (ɪˈkɒnəmɪ) ,[object Object],Definition from  World English Dictionary ; photo by  Dave Hoefler
Economists Ask: “How Does The System Sustain Itself?” ,[object Object],Image  here ; Economic areas of study from  Wikipedia ; Source for cycle concept  here
Capitalist Businesses Are Mini-Economies Created for  Profit Definition of a business  here ; Willy Wonka factory image  here ; Augustus Gloop image  here ; money image  here Owner produces/distributes product or service Owner sells to consumer with added fee Owner keeps the difference
Production In The  Industrial  (Machine) Age:  A Thinking Worker  Threatens  Profitability Factors of production  here ; Definition of surplus value  here ; quotation  here ; grass image  here ; worker image  here ; money image  here Land (Resources) Labor Capital Factors of Production ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Industrial Age Is Now Over,  Product Manufacturing Is Cheap, and  Service (Knowledge) Creates Profit. Image source  here
Now That Basic Needs Are Easily Available, Owners Must Create Consumer Demand Definition adapted from:  Wikipedia ; Image source  here Using Logic & Emotion
They Need  Thinking  Employees  To Create Demand and Cut Costs Source: Grant Thorton International Business Report  Survey  2009 (most recent); pie chart created using this free  tool “ Innovation in the current climate is about making processes more efficient….trying to work smarter.” — Frank Ponsioen, partner, Grant Thornton International
Thinking Employees Create  Strong Brands ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Michael Porter’s model  here ; Image source  here
Throughout The Business Cycle,  Profit Is Created  Through Brainpower ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Definition of profit  here ; image source  here
Today’s Knowledge Workers Have Skills But Not Permanent Ties Marriage rates are at their lowest in a  century  and about  2 out of 5  end in divorce.  1 out of 4 children lives in a  single-parent  household. 2 out of 5 births are to unmarried  women . Approximately 3 out of 4 children are not being raised by a  stay-home-mother  or father. 1 in 6 Americans move each  year . The average young Baby Boomer changed jobs  11 times  between the ages of 18-44 and Generations X and Y have similar  expectations .
So They Make Up For It With Constant Social Networking ,[object Object],[object Object],Social networks image  here ; Updating frequency graphic  here
“ LinkedIn” Companies Can Harness This For An Era of Mutual Profit ,[object Object],[object Object],[object Object],[object Object],Image source  here
How Can They Do It? ,[object Object],[object Object],[object Object],[object Object],Image source  here
Good Luck!

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Profiting In A LinkedIn Economy

  • 1. Profiting In A LinkedIn Economy Dannielle Blumenthal, Ph.D. @thinkbrandfirst July 2011 Please feel free to reuse and adapt this presentation with attribution. All opinions my own.
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  • 4. Capitalist Businesses Are Mini-Economies Created for Profit Definition of a business here ; Willy Wonka factory image here ; Augustus Gloop image here ; money image here Owner produces/distributes product or service Owner sells to consumer with added fee Owner keeps the difference
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  • 6. The Industrial Age Is Now Over, Product Manufacturing Is Cheap, and Service (Knowledge) Creates Profit. Image source here
  • 7. Now That Basic Needs Are Easily Available, Owners Must Create Consumer Demand Definition adapted from: Wikipedia ; Image source here Using Logic & Emotion
  • 8. They Need Thinking Employees To Create Demand and Cut Costs Source: Grant Thorton International Business Report Survey 2009 (most recent); pie chart created using this free tool “ Innovation in the current climate is about making processes more efficient….trying to work smarter.” — Frank Ponsioen, partner, Grant Thornton International
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  • 11. Today’s Knowledge Workers Have Skills But Not Permanent Ties Marriage rates are at their lowest in a century and about 2 out of 5 end in divorce. 1 out of 4 children lives in a single-parent household. 2 out of 5 births are to unmarried women . Approximately 3 out of 4 children are not being raised by a stay-home-mother or father. 1 in 6 Americans move each year . The average young Baby Boomer changed jobs 11 times between the ages of 18-44 and Generations X and Y have similar expectations .
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Editor's Notes

  1. http://www.duxcollege.com.au/images/news/scaling_12.jpg