Open source tools for building social networks - Ismayil Khayredinov
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UNIT 2016 presentation: http://www.unit-festival.com/
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Open source tools for building social networks - Ismayil Khayredinov
- 1. ISMAYIL KHAYREDINOV #UNIT FESTIVAL 2016 12-step empirical guide to building a social network
- 2. I have an idea... I need a developer !
- 3. 1 Pinpoint Audiences Passion Duty Amusement
- 5. Identify Features ● Solve problems ● Keep it social ● Less is more ● Avoid duplication 2
- 7. Define Social Graph ● Actors ● Content Types ● Relationships ● Associations 3
- 9. 4 Define Rules ● Roles ● Approval System ● Reactions 4
- 11. 5 Outline Policies ● Access Levels ● Privacy Policy ● Data Protection ● Content Lifespan
- 13. Outline Strategies ● Monetization ● Onboarding ● Notifications ● Game Mechanics 46
- 15. Select Your Tools47 ● License ● Track record ● Active community ● Documentation
- 16. Open Social Frameworks47 ● Elgg ● Oxwall ● BuddyPress (WordPress) ● HumHub ● Drupal
- 17. Other Open Frameworks47 ● Moodle e-learning ● Wiki knowledge base ● Known social publishing ● Diaspora distributed
- 18. Estimate Costs ● Project management ● Design / Development ● Hosting / Domain / SSL ● Support /maintenance ● Software Licenses ● API Quotas 48
- 19. 4?
- 20. Create a Design49 ● Focused ● Simple ● Logical
- 22. Hire a Developer410 ● Scope of Works ● Quote ● Contract ● Terms of payment
- 23. 4!
- 24. Prepare for Launch411 ● Tutorials ● Staging Server ● Contingency Plans ● Analytics
- 25. Launch412 ● Monitor ● Improve performance ● Add features in sprints
Editor's Notes
- What problem is your network trying to solve? Mission statement Are you reinventing the wheel? How are you different? How are you relevant? Who do you want to connect? Be really specific about the target audiences LGBTQ parents (virtual community) Students with teachers (e-learning) Justin Bieber fans (content aggregation) Why should they want to connect? Learning Visibility (portfolio) Interaction Convenience (distance, one-stop website) What aspect of their life will motivate them to engage?
- Less is more - Do one thing, but do it well What tools/features will it have? Map specific needs to specific features Focus on what’s essential and advances your mission Build extra features around the primary ones Avoid ambiguous and duplicate features (mailbox vs discussions vs chat) A network is not a personal app What type of content will it have and how it will be generated? User posts Third party integrations
- Social networks mimic real-life interactions and relationships How do your users relate to each other? Where does your network fit in? How does it advance these relationships? What social structures and relationships are you trying to model? Who are the actors? What types of relationships exist between users? One of the reasons to use open source is the ability to own your data Graph What data are you going to collect about actors? Do you really need that data? How does it advance your Mission Statement? How much control do users have over what data they provide? In what ways can users associate? Circles/Spaces TOOLS: Mind mapping FreeMind
- Roles What are system roles? (administrator, moderator, editor, translator etc) What are permissions for each role? Group management Approval Content approval/requirements Relationship request approvals How are users going to interact with content? Reactions (likes, comments) Sharing Game Mechanics Points / rewards Challenges / competitions
- Decisions you make affect the architecture of the app It might be hard to introduce changes Access levels Member only site Granularity Privacy Settings What types of access levels will the network have? How granular do you want the privacy settings to be? How much control do users have over privacy of their data? Data Protection Authentication Encryption / SSL Laws and Regulations Privacy Policy Terms of Use
- Monetization Advertising Subscription fees Direct sales Commissions Pay per view Revenue distribution Social networks as add-on / added value to primary business Onboarding Invite friends Notifications How much, how often
- How long in existence? Number of open issues / pull requests on Github Try asking questions in the community
- Be realistic Common misconception - open source will be free It will be considerably cheaper, but not free You will need to invest more time Development costs: open source vs. proprietary tools API Consumption e.g. paid Google APIs
- Do you still want to build your own social network?
- Navigation tends to become very complex A lot of user generated content Users are heavily influenced by Facebook et al.
- Community forums Upwork Gun.io Guru