Bart is a typical Belgian software company that focuses on innovation through technology for B2B customers. They have a limited number of customers, each with different needs, and long sales cycles involving custom work. As the company grows, Bart will face challenges scaling their technology and business operations. They are exploring solutions around scaling technologies, analytics, automation, and integrating point solutions and existing SaaS products to help address these scaling issues.

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3. Mission statement
value innovation
through
technology

4. Typical software
SME’s
Mostly
B2B
Mix of product and service
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5. Meet Bart!
A typical Belgian
B2B software company

6. A limited number of
customers
Every customer is
different
Long
sales
cycles
Custom
work

7. cbsnews.com forbes.com

8. • Will my database scale?
• Which servers to use?
• Will my current technology be up for 100K Scaling
users? Technologies
Scaling technology will not be Bart’s first
scalability problem

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10. Technical
scaling issues
Business
scaling issues

11. Entrepreneurship
as a science Emerging
Methods
Frameworks
Application
More info?
In Belgium

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13. Analytics to
steer product management
Customer
support and feedback
Subscription and billing
automation

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15. Point solution Existing SaaS
integration Market places
Cloud/SaaS
based solutions

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