The document discusses the state of open access (OA) publishing in chemistry, highlighting its slow adoption compared to other scientific fields due to various barriers, including lack of funding and concerns about journal quality. It reviews the history and evolution of OA initiatives from 1991 to 2011 and presents findings from a large-scale study on chemists' attitudes toward OA journals, indicating a growing support for open access despite existing cultural and economic obstacles. The authors predict that OA in chemistry will continue to grow over the next five years, driven by initiatives from outlying subject areas and increased funding opportunities.