The document discusses the benefits of an omnichannel approach for online trading in Belgium, highlighting that it can significantly enhance business outcomes, particularly through online searches which have increased by 54%. It notes a 17% growth in e-commerce from 2016 to 2017, emphasizing the crucial role of physical stores in creating emotional connections with consumers. The report draws on various sources, including case studies and marketing insights.

1. > 20.400 online traders in Belgium
Is the perfect start of an omnichannel approach
will boost business effects of all channels and
especially “online search” (+54%).
we know that...
TRENDS
360° omnichannel
approach
DIGITAL REVOLUTION
E-COMMERCE
+17%
e-commerce increase 2017 vs 2016
*
*
Out-of-home is the perfect match between consumers
and (physical or digital) stores
+7%
+17% +17% +20%
+54%
PRESS RADIO TV SOCIAL SEARCH
UPLIFT TO BUSINESS EFFECT %
OOH
ALSO AVAILABLE
City Play Create and play I-conic
DB - VP - Delta
Physical stores
stay important to
create emotions
- The House of Marketing & Safeshops.be (2017)
- IPA Databank case studies (2004-2016)
Source :
Let’s engage with your consumer
where it is the most relevant
P&P proximity
near physical store
P&P affinity
on e-commerce
behavior
FOOD