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Blockchain for E-Commerce- everything retailers could do and what they really should do
- 2. Blockchain for eCommerce – everything retailers could do and what they really should do E-Commerce Berlin Expo 2019 Constance Stein | Innovation Management
- 3. Blockchain | Ecommerce Berlin Expo 2019 Innovation Management | Constance Stein
- 4. Blockchain | Ecommerce Berlin Expo 2019 Innovation Management | Constance Stein
- 5. Blockchain | Ecommerce Berlin Expo 2019 Innovation Management | Constance Stein
- 6. Blockchain | Ecommerce Berlin Expo 2019 Innovation Management | Constance Stein Source: aciworldwide
- 7. Blockchain | Ecommerce Berlin Expo 2019 Innovation Management | Constance Stein 100 blockchain startups in Germany that took part in a survey by BTC Echo Source: https://www.btc-echo.de/blockchain-study- ecosystem-germany-2018/
- 8. Blockchain | Ecommerce Berlin Expo 2019 Innovation Management | Constance Stein
- 9. Blockchain | Ecommerce Berlin Expo 2019 Innovation Management | Constance Stein CHALLENGE YOUR INFRASTRUCTURE CHALLENGE YOUR BUSINESS MODEL
- 10. Blockchain | Ecommerce Berlin Expo 2019 Innovation Management | Constance Stein
- 11. Blockchain | Ecommerce Berlin Expo 2019 Innovation Management | Constance Stein BIG VISION tiny prototypes
- 12. Blockchain | Ecommerce Berlin Expo 2019 Innovation Management | Constance Stein and COLLABORATION
- 13. Blockchain | Ecommerce Berlin Expo 2019 Innovation Management | Constance Stein WE DO OUR RESEARCH WE CHALLENGE OURSELVES WE BUILD PROTOTYPES WE COLLABORATE AND THAT‘S WHAT WE DO…
- 14. Blockchain | Ecommerce Berlin Expo 2019 Innovation Management | Constance Stein #turningideasintoaction Constance Stein Phone +49 (40) 6461-3059 constance.stein@ottogroup.com
Editor's Notes
- Photo by Pietro Jeng on Unsplash
- Photo by rawpixel on Unsplash So, I work in Innovation Management and a part of my work is desk research. Screening and prioritizing new technologies that could be valuable for ecommerce and for the otto group. Conferences to learn etc
- Photo by rawpixel on Unsplash 2015 I stumbled over the term bitcoin when visiting a barcamp at the university of Kiel and I thought “Hum, I should look that up. I would like to mine bitcoins, sounds like a such a rebellious thing to do.” But…I never did. Fast forward to years later The term „Blockchain“ describes protocolls documenting and encrypting transactions, enabling Transactions are everywhere: money, information, ownership…basically retail Compare this to „searches for bitcoin“ and the blue line resembles a flatline---talk about cryptocraze
- Photo by rawpixel on Unsplash As I already mentioned, the Group comprises 123 major companies and does business in over 30 countries Its business activities are grouped into three segments: Multichannel Retail, Financial Services, and Service E-commerce, catalogue sales and over-the-counter (OTC) retail form the three pillars of the Otto Group’s Multichannel Retail activities Worldwide corporate activities, numerous strategic partnerships and joint ventures provide the Otto Group with excellent opportunities to transfer know-how and leverage areas of synergy potential Group companies operate largely independently, guaranteeing flexibility, customer proximity and optimum target-group appeal in their respective national markets Founded in Germany in 1949, today the Otto Group is a globally active group of retailers and retail-related service providers with around 51,800 employees and sales of 13.7 billion euros Through 123 major companies, it has a presence in more than 30 countries in Europe, North and South America as well as Asia With online sales of 7.9 billion euros, the Otto Group is one of the world’s largest online retailers
- Photo by rawpixel on Unsplash Transactions are everywhere: money, information, ownership…basically retail https://www.aciworldwide.com/insights/expert-view/2017/march/blockchain-for-retailers-producing-real-business-benefits
- But what does the blockchain ecosystem really look like in Germany after 2017? To answer this question, BTC-ECHO and BlockState conducted a comprehensive study. 180 German blockchain start-ups were included, of which more than 100 took part in our survey. https://www.btc-echo.de/blockchain-study-ecosystem-germany-2018/ blockchain hubs such as Singapore, Malta and Switzerland
- Photo by Kelly Sikkema on Unsplash Enough desk research Blockchain still in early stages Infrastructure + collaboration needed Certain use cases
- Photo by rawpixel on Unsplash So does it mean retailers are already too late? Yes, too late to hop on to the pr-train but just right get working, to develop use cases and a technical understanding of different protocols and to collaborate.
- Industrie/Cross-Industrieaustausch -> eine Erklärung reicht nicht, man muss es mehrmals hören Mit KGs/Teams -> Bedarfsanalyse Zwischen den KGs/Teams -> Entscheidungssteps, wie bei Hermesworkshop; Protipp: viele der Ideen werden a uch ohne Blockchain lösbar sein, sind aber gerade deshalb sehr wichtig. Guter Aufhänger, um solche Themen zu identifizieren
- Photo by Jo Szczepanska on Unsplash Prototype Belastungstests Entwicklerknowhow aufbauen Spoiler, im Prototypen ist meist kaum Mehrwert zu erkennen. Ist aber notwendig, um Technologie zu testen
- Photo by BRUNO CERVERA on Unsplash Aber nicht zu vergessen Zwischen den KGs Mit Partnern/ mit Konkurrenten
- ich mach als Innomgr seit 2 Jahren Aufbauarbeit UseCase Workshops
- With every other technology, like ai, ar/vr, conversational commerce… Thank you, really looking forward to alle the other interessting sessions today