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Your outdoor campaign during Winter in the city
This document discusses consumer behavior and spending in Belgium. It notes that 88% see out-of-home advertising as influencing their purchases. Many Belgians celebrate holidays like Saint Nicholas and Christmas, and more than 80% buy gifts and food in physical stores. The document provides statistics on foot traffic and visitors to various Belgian events, and recommends out-of-home advertising placements near schools, toy stores, and other points of interest to reach consumers.
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Your outdoor campaign during Winter in the city
- 1. 88% see an OOHcampaign as last ad before purchasing 63% last-minute purchases in December Consumers are out & spending 1.5Million visitors @ Brussels Winter Wonders +550 000 visitors @ Brussels Car Show +250 000 daily cars @ Brussels’ Be Bright festival Be present near schools: we cover over 2700. We cover over 127 toy stores.79% of 2m² street furniture located <1 km from F1F2 shops Choose your Point of Interest (POI) to reach your consumer: fitnesses, pharmacies, perfumeries, ... Source: CCB Marketing 90% of Belgian families 79% of Belgians buy toys @ physical store More than 80% gifts and food bought @ physical store Budget: € 400 50% more time in Fitness Health & beautyPharmacy Health & beautySport 53% take better care of themselves 43% pay more attention to their looks 53% eat healthier Belgians make New Year’s resolutions Belgians celebrate Saint Nicholas & Christmas 1. CREATE AWARENESS 2. DRIVE TO STORE 3. INFLUENCE just before purchase 4. Prepare your NEXT ENCOUNTER with your consumer 6 Dec 1 Jan 25 Dec SCHOOL TOYSSUPERMARKET