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88% see
an OOH campaign
as last ad
before purchasing
63%
last-minute
purchases
in December
Consumers are out & spending
1.5Million visitors
@ Brussels Winter Wonders
+550 000 visitors
@ Brussels Car Show
+250 000 daily cars
@ Brussels’ Be Bright festival
Be present near schools:
we cover over 2700.
We cover over 127 toy stores.79% of 2m² street furniture located
<1 km from F1F2 shops
Choose your Point of Interest (POI) to reach your consumer: fitnesses, pharmacies, perfumeries, ...
Source: CCB Marketing
90%
of Belgian families
79% of Belgians
buy toys @ physical store
More than 80% gifts
and food bought @ physical store
Budget:
€ 400
50%
more time
in Fitness
Health
& beautyPharmacy
Health
& beautySport
53%
take
better care
of themselves
43%
pay more
attention
to their looks
53%
eat
healthier
Belgians make New Year’s resolutions
Belgians celebrate Saint Nicholas & Christmas
1. CREATE AWARENESS
2. DRIVE TO STORE
3. INFLUENCE just before purchase
4. Prepare your NEXT ENCOUNTER with your consumer
6 Dec
1 Jan
25 Dec
SCHOOL
TOYSSUPERMARKET

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Your outdoor campaign during Winter in the city

  • 1. 88% see an OOH campaign as last ad before purchasing 63% last-minute purchases in December Consumers are out & spending 1.5Million visitors @ Brussels Winter Wonders +550 000 visitors @ Brussels Car Show +250 000 daily cars @ Brussels’ Be Bright festival Be present near schools: we cover over 2700. We cover over 127 toy stores.79% of 2m² street furniture located <1 km from F1F2 shops Choose your Point of Interest (POI) to reach your consumer: fitnesses, pharmacies, perfumeries, ... Source: CCB Marketing 90% of Belgian families 79% of Belgians buy toys @ physical store More than 80% gifts and food bought @ physical store Budget: € 400 50% more time in Fitness Health & beautyPharmacy Health & beautySport 53% take better care of themselves 43% pay more attention to their looks 53% eat healthier Belgians make New Year’s resolutions Belgians celebrate Saint Nicholas & Christmas 1. CREATE AWARENESS 2. DRIVE TO STORE 3. INFLUENCE just before purchase 4. Prepare your NEXT ENCOUNTER with your consumer 6 Dec 1 Jan 25 Dec SCHOOL TOYSSUPERMARKET