The document discusses the importance of analytics for marketers. It outlines current marketing challenges around empowered consumers, evolving CMO roles, and big data. The presentation then describes SAS Customer Decision Hub, which uses analytics to create a 360-degree view of customers, connect online and offline data, provide insights, and optimize omni-channel marketing campaigns and budgets across channels. Key capabilities highlighted are identifying customer needs, generating personalized offers, and making optimal marketing investment decisions.
Speaking at the Marketing Automation Unplugged-event organized by SBD on February 5th, Bo Sannung presented SAS Institute's Marketing Decision Hub and the different problems it can solve for its users.
Presentation from NRF 2019 Retail's Big Show
Deborah Weinswig, Coresight Research
Hui Cheng, JD.com
Edward H.J. Park, Guess? Inc.
Joy Tang, Markable.ai
UW Entrefest - 10 Startup Business Models that work and 3 that fail Dave Parker
If you're a startup founder you recognize your idea is unique, but your business model isn't unique. What should you know about making $$ before you leave your day job.
Starting with the Top 10 trends impacting Digital Commerce market, this presentation by Dimension Data shares an understanding of the Digital Commerce landscape & opportunity, five best practices to implement digital commerce, and recommendations like Cloud Services for SAP Hybris Commerce.
Speaking at the Marketing Automation Unplugged-event organized by SBD on February 5th, Bo Sannung presented SAS Institute's Marketing Decision Hub and the different problems it can solve for its users.
Presentation from NRF 2019 Retail's Big Show
Deborah Weinswig, Coresight Research
Hui Cheng, JD.com
Edward H.J. Park, Guess? Inc.
Joy Tang, Markable.ai
UW Entrefest - 10 Startup Business Models that work and 3 that fail Dave Parker
If you're a startup founder you recognize your idea is unique, but your business model isn't unique. What should you know about making $$ before you leave your day job.
Starting with the Top 10 trends impacting Digital Commerce market, this presentation by Dimension Data shares an understanding of the Digital Commerce landscape & opportunity, five best practices to implement digital commerce, and recommendations like Cloud Services for SAP Hybris Commerce.
Last week, Rippling, raised a $45 million Series A led by Kleiner Perkins. We took an unusual approach in raising our A, starting with the fact that we had no formal Pitch Deck. Instead, the centerpiece of our fundraising materials was an Investor Memo, which laid out our pitch in prose.
Fundraising success is ultimately driven by the business you’re building and the problems you’re solving for customers. The quality of the materials you prepare and tactics you use during the process are a much less important optimization. But we want to share our memo because we think it's a unique fundraising asset that could be useful to other entrepreneurs and could help fundraising proceed more smoothly for both companies and investors.
Webinar: The Value of "Move the Needle": Financial Peer Comparison to Engage...Alinean, Inc.
Today’s B2B buyer doesn’t want a sales pitch. They want to know how your insights and experience can help them beat the competition.
But this is easier said than done:
• Are your sales reps empowered to engage earlier and have poignant financial discussions you’re your prospects?
• Can they compare the prospect to the competition to help them uncover issues and drive improvements?
• Can you prove how a small improvement using your solutions could directly impact their competitive position and drive significant business value improvements?
In this session, Tom Pisello, the ROI Guy, will introduce you to the new Alinean Peer Comparison application, your ticket to sales rep financial acumen and early business value engagement.
Developed in conjunction with S&P Compustat, you’ll see how this elegantly simple, yet powerful benchmarking application empowers your sales reps, pre-sales support and value engineers to quickly and easily:
• Compare your prospects to named competitors, from a database of 60,000+ worldwide companies,
• Examine the leaders, laggards and peer averages across over 30 dimensions of financial performance.
• See how small “move the needle” improvements from your proposed solutions can drive big improvements, business value and ROI.
Originally recorded: Thursday, January 26, 2017
Featuring: Tom Pisello, The ROI Guy and Alinean CEO & Founder
Today’s B2B buyers’ expectations are rapidly evolving. Buyers are now looking for an engaging, seamless and consistent experience across all of their experiences with an enterprise, regardless of the stage of the buying journey. But, B2B sellers still struggle to meet these expectations, often focusing on isolated touch points with disconnected technology investments that inhibit the ability to understand and consistently engage with their customers from initial acquisition through advocacy.
Forrester’s Andy Hoar will present the industry’s first look at just-completed research on B2B buyer expectations for digital engagement - and the gap between these expectations and what B2B Sellers can offer. Learn what customers expect across each touch point, what is most vital to them today, and their top concerns for the future. Gain insights to help you meet both current and emerging B2B customer expectations.
Infographics convey complex information in a simple format. We see that supply chains are getting increasingly complex and want to help you understand the results of our research quickly. We have created a series of infographics to help you better utilize the insights in our research to improve the performance of your supply chain. Click through the presentation below to review all our infographics and reach out to us if you have any questions on how to apply the results.
Konverteringsoptimering 1 af 5 - Velkommen og Hvem er SAS?Creuna
v. Rasmus Kristiansen
Introduktion til seminaret om konverteringsoptimering. Indsamling af data det afgørende udgangspunkt, og med de rette værktøjer til organisering og visualisering af data – fra digitale såvel som fysiske kanaler – kan du blive skarp til at påvirke dine brugere på de rigtige tidspunkter i deres købsproces.
Presentation from NRF 2019 Retail's Big Show
Jude Reter, VP of Digital Experiences, Express
Ed Gleich, SVP of Marketing, Little Caesars
Alex Price, Global VP of Alliances, Channels and Strategy, JDA Software
Kent Savage, Founder and CEO, Apex Supply Chain Technologies
You're Too Focused on Product/Market Fit - Brian Balfour at SaaSFest 2016Price Intelligently
Over the past ten years, software gurus have been preaching the notion that you need to find product/market fit. Balfour presents an extremely cogent argument that because of the speed of technology now, this advice is no longer valid. In reality, you need to find market, product, channel, model fit (in that order). Balfour lays out his argument in this presentation at Price Intelligently's SaaSFest 2016 by cataloging his experience over his career and view of the market.
We are techies and selling doesn’t come naturally to us. We believe that data and our work should speak for itself. Unfortunately everything cannot be built overnight and as founders we need to articulate what the future holds to the world before it has happened. This is why it is called a pitch.
Pitch is a simple document that shows what the team has done, what it wants to achieve, and how it will go about achieving it. The “how” is super important, especially in today’s capital conscious funding environment. Today no one wants to invest in you figuring it out.
We have been creating pitches for the past few years and have done our fair share of how to pitch videos, message iterations, sentiment analysis, buzz-word stuffing et al. to now finally say this —
“Pitching is an art that only experience can teach”
Last week, Rippling, raised a $45 million Series A led by Kleiner Perkins. We took an unusual approach in raising our A, starting with the fact that we had no formal Pitch Deck. Instead, the centerpiece of our fundraising materials was an Investor Memo, which laid out our pitch in prose.
Fundraising success is ultimately driven by the business you’re building and the problems you’re solving for customers. The quality of the materials you prepare and tactics you use during the process are a much less important optimization. But we want to share our memo because we think it's a unique fundraising asset that could be useful to other entrepreneurs and could help fundraising proceed more smoothly for both companies and investors.
Webinar: The Value of "Move the Needle": Financial Peer Comparison to Engage...Alinean, Inc.
Today’s B2B buyer doesn’t want a sales pitch. They want to know how your insights and experience can help them beat the competition.
But this is easier said than done:
• Are your sales reps empowered to engage earlier and have poignant financial discussions you’re your prospects?
• Can they compare the prospect to the competition to help them uncover issues and drive improvements?
• Can you prove how a small improvement using your solutions could directly impact their competitive position and drive significant business value improvements?
In this session, Tom Pisello, the ROI Guy, will introduce you to the new Alinean Peer Comparison application, your ticket to sales rep financial acumen and early business value engagement.
Developed in conjunction with S&P Compustat, you’ll see how this elegantly simple, yet powerful benchmarking application empowers your sales reps, pre-sales support and value engineers to quickly and easily:
• Compare your prospects to named competitors, from a database of 60,000+ worldwide companies,
• Examine the leaders, laggards and peer averages across over 30 dimensions of financial performance.
• See how small “move the needle” improvements from your proposed solutions can drive big improvements, business value and ROI.
Originally recorded: Thursday, January 26, 2017
Featuring: Tom Pisello, The ROI Guy and Alinean CEO & Founder
Today’s B2B buyers’ expectations are rapidly evolving. Buyers are now looking for an engaging, seamless and consistent experience across all of their experiences with an enterprise, regardless of the stage of the buying journey. But, B2B sellers still struggle to meet these expectations, often focusing on isolated touch points with disconnected technology investments that inhibit the ability to understand and consistently engage with their customers from initial acquisition through advocacy.
Forrester’s Andy Hoar will present the industry’s first look at just-completed research on B2B buyer expectations for digital engagement - and the gap between these expectations and what B2B Sellers can offer. Learn what customers expect across each touch point, what is most vital to them today, and their top concerns for the future. Gain insights to help you meet both current and emerging B2B customer expectations.
Infographics convey complex information in a simple format. We see that supply chains are getting increasingly complex and want to help you understand the results of our research quickly. We have created a series of infographics to help you better utilize the insights in our research to improve the performance of your supply chain. Click through the presentation below to review all our infographics and reach out to us if you have any questions on how to apply the results.
Konverteringsoptimering 1 af 5 - Velkommen og Hvem er SAS?Creuna
v. Rasmus Kristiansen
Introduktion til seminaret om konverteringsoptimering. Indsamling af data det afgørende udgangspunkt, og med de rette værktøjer til organisering og visualisering af data – fra digitale såvel som fysiske kanaler – kan du blive skarp til at påvirke dine brugere på de rigtige tidspunkter i deres købsproces.
Presentation from NRF 2019 Retail's Big Show
Jude Reter, VP of Digital Experiences, Express
Ed Gleich, SVP of Marketing, Little Caesars
Alex Price, Global VP of Alliances, Channels and Strategy, JDA Software
Kent Savage, Founder and CEO, Apex Supply Chain Technologies
You're Too Focused on Product/Market Fit - Brian Balfour at SaaSFest 2016Price Intelligently
Over the past ten years, software gurus have been preaching the notion that you need to find product/market fit. Balfour presents an extremely cogent argument that because of the speed of technology now, this advice is no longer valid. In reality, you need to find market, product, channel, model fit (in that order). Balfour lays out his argument in this presentation at Price Intelligently's SaaSFest 2016 by cataloging his experience over his career and view of the market.
We are techies and selling doesn’t come naturally to us. We believe that data and our work should speak for itself. Unfortunately everything cannot be built overnight and as founders we need to articulate what the future holds to the world before it has happened. This is why it is called a pitch.
Pitch is a simple document that shows what the team has done, what it wants to achieve, and how it will go about achieving it. The “how” is super important, especially in today’s capital conscious funding environment. Today no one wants to invest in you figuring it out.
We have been creating pitches for the past few years and have done our fair share of how to pitch videos, message iterations, sentiment analysis, buzz-word stuffing et al. to now finally say this —
“Pitching is an art that only experience can teach”
SAS Customer Decision Hub: migliora l’engagement con i tuoi clienti analizzan...SAS Italy
Con SAS Customer Decision Hub puoi disegnare una customer experience rilevante e coerente, in tempo reale e in qualsiasi touch point, attraverso un sistema decisionale centralizzato per la gestione e l’orchestrazione di tutte le logiche di interazione con i tuoi clienti.
Transformation of Sales and Marketing by Rene van der LaanFima Rosyidah
Transformation of Sales and Marketing in The Social, Mobile, and Digital Era to Improve The Customer Experience and Build Better ROI, presented by Rene van der Laan, Director, Business Advisory, Global Practice-Customer Intelligence, SAS
Subscribed NYC 2017: Driving Cross-Functional Accountability - Growth Metrics...Zuora, Inc.
As the Subscription Economy continues to grow, a new framework is needed to measure and analyze business health, and provide insight into the entire customer subscription journey. This new framework is powered by subscription metrics: forward-looking metrics -- from ARR to churn -- that predict business performance. Attend this session to hear how finance executives from best-in-class SaaS companies use metrics to drive growth.
Today's world, Big Data seems to be buzz word and enabling BI seems to be the dream come true. In traditional world, all BI systems have run on RDBMS and embraced Star Model to enable DWH queries. Imagine, enabling the same for data lying in Hadoop clusters along with RDBMS and bringing down the barrier for business to be able to play with this data. The slides essentially covers around this theme.
Keynote de Ron Shevlin en Next Bank Madrid 2013finnovar
Esta fué la presentación de Ron Shevlin en el Next Bank Madrid del pasado 25 de Junio 2013. Ron Shevlin es Senior Analyst de Aite Group y Autor del blog Snarketing2.0.
W.UP Sales.UP digital sales and engagement tool for banksW.UP
PERSONALISED BANKING SALES
- Uses pre-built customer insights to create relevant, personalised and timely interactions with clients
- Makes big data, advanced analytics, artificial intelligence and machine learning work for your bank to boost digital sales and client engagement
- Is a core system-agnostic, SaaS-based solution, with a 3-month implementation period to any legacy system
- Includes Data Universe, Insight Engine + Insight Store with pre-built actionable insights plus Campaign Management building on our 15+ years of frontend-developing experience
The Three Things EVERY Aspiring SaaS Company Should Know!ServiceSource
This informative slide deck was the foundation of a webcast with ServiceSource and leading analyst firm IDC exploring the opportunities and challenges for companies making the transition to a SaaS or cloud-based business, including:
- The top 3 keys to success for software and hardware vendors to effectively manage the customer lifecycle and pave a shorter path to profitability
- Managing financial expectations in the marketplace
- Examples of companies that have successfully made the SaaS transition
- How usage and consumption insights are now the foundation for customer success driving successful SaaS businesses
Here is the link to the webinar!
http://corporate.servicesource.com/LP=279
Adobe: Intrapreneurs and the Digital Customer ExperienceDay Software
An inspiring session for a new crop of business leaders within enterprises and government agencies who see what can be done with the Internet in their daily visits to Facebook, YouTube and Amazon.com, and aim to provide a similarly authentic, engaging and convenient experience for their customers and citizens.
Erik Larson, Senior Director, Product Management and Strategy, Adobe
Account-Based Nurturing: Strategies for Turning Target Accounts into CustomersDemandbase
Today’s B2B buyers don’t operate in a silo – they work on buyer teams creating short lists long before they engage with solution providers. Taking an account-based approach to nurturing will engage accounts in a buying cycle and convert them to your sales team long before your competitors have a chance to win the business.
In this session you will learn:
- Nurture the entire stakeholder team at accounts that matter the most
- Execute nurture campaigns across display ads, social media, email marketing, etc.
- Optimize your strategies with data insights
BIG Data & Hadoop Applications in FinanceSkillspeed
Explore the applications of BIG Data & Hadoop in Finance via Skillspeed.
BIG Data & Hadoop in Finance is a key differentiator, especially in terms of generating greater investment insights. They are used by companies & professionals for risk assessment, fraud detection & forecasting trends in financial markets.
To get more details regarding BIG Data & Hadoop, please visit - www.SkillSpeed.com
In this era of big data, the role of marketing is constantly evolving - from monologues to dialogues, from customer satisfaction to customer delight! Through this presentation, Kiran Ajbani, Sr. Consultant at SAS India, brings into perspective the importance of data-driven marketing and the need to transform in the digital age.
Building the Billion Dollar SaaS Unicorn: CEO GuideKelly Schwedland
In a Venture Capital world that is obsessed with growth, recurring revenue and software as a service, after you validate that you have a solution that people are willing to pay for, there is an entire new world ahead of you in scaling that venture. For many, this involves an entirely new language and set of metrics to manage the business. For the startup that wants to make the leap to scale up and fast growth this should serve as a starting point for key insights and metrics for that journey.
SAS Can help you and your organization to bring this visión into practice/
Let’s start explaining how :
First let me set the scene of what we want to achieve
Click – We have the exterior world (our customers and prospects)
Click – Then we have the internal organization
Click – as an organisation we want to communicate with our prospects and customers using the right cannel, this might be in outbound communictions (email campaigns, newsletters, etc) but also in inbound communications, like in the example case where John used his app to get some in formation about the insurance that he needs for the Brand new car
Click we will handle all these contact points through the customer decisión hub, why this name you might ask ? Well the decisioning about what to communication and how to communicate with our customers and prospects will be “industrialized” here. If we want to get intimate with our customers of course there will be 1000sd or even millions of decisión to take, we will not be able to do this on our gut feeling any more. We will need the help of some kind of decisión engine, that will take decisions for us.
Click Feeding the decisión engine with accurate, relevant and correct information is key, therefor that is our starting point, the “360° view” of our customer. This will be all the inforamtion we have about this customer or prospect, however as we have seen in the example of John, at SAS we believe this view should be extended with analytical information, for John we had calculated the next best offer which becomes part of the “what we know of John”
Click the second part of the decisión is how to communicate, what the action is, this is defined in the actions part, being
Click Last but not least we have the rules that will organize these decisions, these can be simple or complex business rules, like a contact policy or strategic decisions, can be restrictions etc.
Once we have this set up, we can use the engine to orchestrate and optimize the interactions
Optimization of the interactions means that we are going to put the interactions (offerings, contacts, etc) in an objective competition, and use analytics to define what the best interaction (of sequence) will be with the customer taking into account the objectives (highest response, conversión, etc) taking into account th rules and constraints we have/
The the 360 ° customer view got first introduced in 1997, in ecounter every day customers
We hebben een unieke data mart we gaan allemaal uit zelfde dds. Plaatje DDS, SAS audience data.
We gaan er impliciete data aan toevoegen....
Session id,
De normalisatie server werk niet voor near real time data, is bedoeling om online profielen op te bouwen. Expliciete data. Business user inferfact om rules op te bouwen.
Webstream data direct fysiek.
Near real time. Business rules goals, transaction.
This the general VA demo.
This is the customer lead funnel, we have just looked into the correlation in the general VA overview. You have to take into account that variables relate to goals and goals relate to a sales opportunity. You need to guide your customers to the goals and then to the sales opportunities. You have to pull him trough the funnel.
You are going to let the recent scores have more weight than less recent score. Recent activity is going to drive the lead faster to marketing channels
SAS Can help you and your organization to bring this visión into practice/
Let’s start explaining how :
First let me set the scene of what we want to achieve
Click – We have the exterior world (our customers and prospects)
Click – Then we have the internal organization
Click – as an organisation we want to communicate with our prospects and customers using the right cannel, this might be in outbound communictions (email campaigns, newsletters, etc) but also in inbound communications, like in the example case where John used his app to get some in formation about the insurance that he needs for the Brand new car
Click we will handle all these contact points through the customer decisión hub, why this name you might ask ? Well the decisioning about what to communication and how to communicate with our customers and prospects will be “industrialized” here. If we want to get intimate with our customers of course there will be 1000sd or even millions of decisión to take, we will not be able to do this on our gut feeling any more. We will need the help of some kind of decisión engine, that will take decisions for us.
Click Feeding the decisión engine with accurate, relevant and correct information is key, therefor that is our starting point, the “360° view” of our customer. This will be all the inforamtion we have about this customer or prospect, however as we have seen in the example of John, at SAS we believe this view should be extended with analytical information, for John we had calculated the next best offer which becomes part of the “what we know of John”
Click the second part of the decisión is how to communicate, what the action is, this is defined in the actions part, being
Click Last but not least we have the rules that will organize these decisions, these can be simple or complex business rules, like a contact policy or strategic decisions, can be restrictions etc.