Today’s B2B buyer doesn’t want a sales pitch. They want to know how your insights and experience can help them beat the competition.
But this is easier said than done:
• Are your sales reps empowered to engage earlier and have poignant financial discussions you’re your prospects?
• Can they compare the prospect to the competition to help them uncover issues and drive improvements?
• Can you prove how a small improvement using your solutions could directly impact their competitive position and drive significant business value improvements?
In this session, Tom Pisello, the ROI Guy, will introduce you to the new Alinean Peer Comparison application, your ticket to sales rep financial acumen and early business value engagement.
Developed in conjunction with S&P Compustat, you’ll see how this elegantly simple, yet powerful benchmarking application empowers your sales reps, pre-sales support and value engineers to quickly and easily:
• Compare your prospects to named competitors, from a database of 60,000+ worldwide companies,
• Examine the leaders, laggards and peer averages across over 30 dimensions of financial performance.
• See how small “move the needle” improvements from your proposed solutions can drive big improvements, business value and ROI.
Originally recorded: Thursday, January 26, 2017
Featuring: Tom Pisello, The ROI Guy and Alinean CEO & Founder
SNB09. SalesLoft's Ecosystem: A Look Back and a Look ForwardSalesLoft
The SalesLoft App Ecosystem is growing and we can’t wait to share the news! Sean Kester, our very own VP of Partnerships, will share the latest about what we are doing to help you create a better sales experience.
Ever wonder how businesses will survive when customers specify the terms of your relationship? We found some striking trends you’ll want to take a look at.
Explore the Five Trends.
See what they are and discover ways that brands like yours can adapt to succeed in the future.
Learn more about how SAP Leonardo is driving business results please visit: http://sap.to/6007EuIkl
Optimizing SaaS Productivity for CEOs, CFOs & CIOs with LeanIX's CEOsaastr
André Christ / CEO & Co-Founder / LeanIX
Marion Richter / Director Product Marketing / LeanIX
SaaS represents an increasing share of the installed software estate - in cloud-born companies, often 100%. If not managed and optimized, an uncontrolled adoption leads to SaaS sprawl. Sub-optimized usage of SaaS subscriptions, increased risk, and audit exposures will become a headache when scaling a business. This talk illustrates frequent pitfalls and proposes the needed processes, skills and capabilities of the emerging SaaS Management discipline for CEOs, CFOs, and CIOs.
Executive Conversations - Leveraging Financial Peer Comparisons to Engage Ear...Alinean, Inc.
It’s more important than ever to engage earlier and higher but this can be a challenge.
Tune in to learn how OpenText opens C-Level Doors and has more provocative, consultative executive conversations, powered by Alinean.
In this session, Mike Bolte, Senior Director of OpenText’s Value Engineering Practice will discuss how he leverages financial benchmarking tools from Alinean to get more executive meetings and elevate within prospect accounts.
Betty McNeil, Alinean SVP will interview Mike to get practical tips, techniques and best practices to improve your own client engagements and conversations.
Join us to see how OpenText moves the needle with Alinean.
SNB09. SalesLoft's Ecosystem: A Look Back and a Look ForwardSalesLoft
The SalesLoft App Ecosystem is growing and we can’t wait to share the news! Sean Kester, our very own VP of Partnerships, will share the latest about what we are doing to help you create a better sales experience.
Ever wonder how businesses will survive when customers specify the terms of your relationship? We found some striking trends you’ll want to take a look at.
Explore the Five Trends.
See what they are and discover ways that brands like yours can adapt to succeed in the future.
Learn more about how SAP Leonardo is driving business results please visit: http://sap.to/6007EuIkl
Optimizing SaaS Productivity for CEOs, CFOs & CIOs with LeanIX's CEOsaastr
André Christ / CEO & Co-Founder / LeanIX
Marion Richter / Director Product Marketing / LeanIX
SaaS represents an increasing share of the installed software estate - in cloud-born companies, often 100%. If not managed and optimized, an uncontrolled adoption leads to SaaS sprawl. Sub-optimized usage of SaaS subscriptions, increased risk, and audit exposures will become a headache when scaling a business. This talk illustrates frequent pitfalls and proposes the needed processes, skills and capabilities of the emerging SaaS Management discipline for CEOs, CFOs, and CIOs.
Executive Conversations - Leveraging Financial Peer Comparisons to Engage Ear...Alinean, Inc.
It’s more important than ever to engage earlier and higher but this can be a challenge.
Tune in to learn how OpenText opens C-Level Doors and has more provocative, consultative executive conversations, powered by Alinean.
In this session, Mike Bolte, Senior Director of OpenText’s Value Engineering Practice will discuss how he leverages financial benchmarking tools from Alinean to get more executive meetings and elevate within prospect accounts.
Betty McNeil, Alinean SVP will interview Mike to get practical tips, techniques and best practices to improve your own client engagements and conversations.
Join us to see how OpenText moves the needle with Alinean.
Even if you're not in sales, you're selling. Sales is a noble (and necessary) profession.
In this session, you will learn how to:
. Pivot your team into a consultative sales team
. Starting from recruiting well
. Coaching along the way
. Enforcement through incentives
SLS08. Trends in Action: Join the 2019 Sales RevolutionSalesLoft
Agenda:
. Engagement is highly targeted
. Engagement is multi-channel
. Engagement is multi-function
. But onboarding is key
. Customer engagement is the new black
From Acquisition to Fintech Unicorn: Lessons from Ramp's Co-Founder & CTOsaastr
Karim Atiyeh's first startup, Paribus, was acquired by Capital One in 2016, after helping over 700,000 consumers save millions of dollars. In 2019 Karim and his Paribus co-founders Eric Glyman and Gene Lee, launched Ramp, with the mission to save businesses time and money. Ramp is now the fastest NYC startup to achieve unicorn status with a $1.6 billion valuation after its $115 million Series B in April, 2021. Karim will share what he's doing differently at Ramp and in particular why you should make bigger, bolder bets second time around.
Godard Abel is CEO of G2.com, Inc, a business software review website, which he co-founded in 2012. Previously Godard served as CEO of SteelBrick which was acquired by Salesforce in 2016 where he subsequently served as SVP/GM of the SteelBrick business unit until May 2017 when he left to refocus on entrepreneurial adventures. Godard previously co-founded and as CEO built BigMachines into a leading software-as-a-service provider which was acquired by Oracle in 2013. Before entering the technology industry, Godard consulted for McKinsey & Company and advised leading manufacturers in the U.S. and Germany on strategy development and business process improvement. Godard was named to the Tech 50 list by Crain’s Business Chicago in September 2014 and to the Chicago Entrepreneur Hall of Fame in 2011. He earned an MBA from Stanford University and both a B.S. and M.S. in engineering from the Massachusetts Institute of Technology. He is a member of the 2016 Class of Henry Crown Fellows and the Aspen Global Leadership Network at the Aspen Institute.
Speech Overview:
Based on unique insights gained from g2.com software marketplace, exploring trends in the global software industry and how software innovators can overcome the crisis of customer trust.
Cut through the Dreamforce noise and focus on what works. Based on data from 1,700 customers, learn how to get more out of Salesforce and what’s in store for the platform’s future. We’ll cover key findings and the maturity of AI among Salesforce customers, the impact of usability on ROI, and why poor data can’t stop innovation.
InnerTrends is a data science platform for SaaS that uncovers deep insights in customer onboarding, retention and engagement without the need of data scientists.
7 Tips & Tricks to Having Happy Customers at ScaleNew Relic
Customer expectations are at an all-time high, making it more and more difficult for companies to please them. Companies who understand their customers well are the ones who rise to the top over their competitors. New Relic, provider of real-time insights for software-driven businesses has this formula figured out. Roger Scott, New Relic's EVP and Chief Customer Officer shares his 7 tips and tricks for keeping your customers happy— and how to do so at a large scale.
SaaStr Annual 2017 - Learnings from B2B SaaS (SaaStr101)prashant.sachdev
Compilation of crowdsourced learnings shared by various enterprise / B2B SaaS companies from SaaStr Annual conference in San Francisco (2017). Follow me at @prashantsachdev on twitter for real-time learnings on #SaaStr101
The Startup’s Guide to Building a Trusted Brand with OneTrust's Chief Ethics ...saastr
40%: That’s the number of people who say they love a brand, but won’t purchase it because they don’t trust the company. 59%: that’s how many people left their companies because they did not align to corporate values. 80%: That’s the percentage of institutional banks that are making sustainability-driven investments. The data is clear: trust can make or break a brand. Hear key ways you as a startup can start building trust today among your customers, employees, and the community.
Results, conclusions and recommendations from the Value Selling Survey 2015 - Research conducted in Germany, Switzerland, Benelux by Mercuri International and St Gallen University , based on survey of 278 B2B Companies.
Everywhere we go – regardless of the industry with which we’re working or the market position of the company we’re helping – we’re asked about how to win more sales. Or, just as often, we’re asked how to stop losing sales to competitors who undercut price.
This is true for manufacturing companies competing in the global market against rock-bottom-cost Chinese suppliers. It’s true of service providers who find themselves defending their pricing against a competitor who has commoditized a particular product or service and made it difficult to differentiate.
In cases like this, where the major issue becomes price, the best strategy to compete is to learn to sell on value.
Even if you're not in sales, you're selling. Sales is a noble (and necessary) profession.
In this session, you will learn how to:
. Pivot your team into a consultative sales team
. Starting from recruiting well
. Coaching along the way
. Enforcement through incentives
SLS08. Trends in Action: Join the 2019 Sales RevolutionSalesLoft
Agenda:
. Engagement is highly targeted
. Engagement is multi-channel
. Engagement is multi-function
. But onboarding is key
. Customer engagement is the new black
From Acquisition to Fintech Unicorn: Lessons from Ramp's Co-Founder & CTOsaastr
Karim Atiyeh's first startup, Paribus, was acquired by Capital One in 2016, after helping over 700,000 consumers save millions of dollars. In 2019 Karim and his Paribus co-founders Eric Glyman and Gene Lee, launched Ramp, with the mission to save businesses time and money. Ramp is now the fastest NYC startup to achieve unicorn status with a $1.6 billion valuation after its $115 million Series B in April, 2021. Karim will share what he's doing differently at Ramp and in particular why you should make bigger, bolder bets second time around.
Godard Abel is CEO of G2.com, Inc, a business software review website, which he co-founded in 2012. Previously Godard served as CEO of SteelBrick which was acquired by Salesforce in 2016 where he subsequently served as SVP/GM of the SteelBrick business unit until May 2017 when he left to refocus on entrepreneurial adventures. Godard previously co-founded and as CEO built BigMachines into a leading software-as-a-service provider which was acquired by Oracle in 2013. Before entering the technology industry, Godard consulted for McKinsey & Company and advised leading manufacturers in the U.S. and Germany on strategy development and business process improvement. Godard was named to the Tech 50 list by Crain’s Business Chicago in September 2014 and to the Chicago Entrepreneur Hall of Fame in 2011. He earned an MBA from Stanford University and both a B.S. and M.S. in engineering from the Massachusetts Institute of Technology. He is a member of the 2016 Class of Henry Crown Fellows and the Aspen Global Leadership Network at the Aspen Institute.
Speech Overview:
Based on unique insights gained from g2.com software marketplace, exploring trends in the global software industry and how software innovators can overcome the crisis of customer trust.
Cut through the Dreamforce noise and focus on what works. Based on data from 1,700 customers, learn how to get more out of Salesforce and what’s in store for the platform’s future. We’ll cover key findings and the maturity of AI among Salesforce customers, the impact of usability on ROI, and why poor data can’t stop innovation.
InnerTrends is a data science platform for SaaS that uncovers deep insights in customer onboarding, retention and engagement without the need of data scientists.
7 Tips & Tricks to Having Happy Customers at ScaleNew Relic
Customer expectations are at an all-time high, making it more and more difficult for companies to please them. Companies who understand their customers well are the ones who rise to the top over their competitors. New Relic, provider of real-time insights for software-driven businesses has this formula figured out. Roger Scott, New Relic's EVP and Chief Customer Officer shares his 7 tips and tricks for keeping your customers happy— and how to do so at a large scale.
SaaStr Annual 2017 - Learnings from B2B SaaS (SaaStr101)prashant.sachdev
Compilation of crowdsourced learnings shared by various enterprise / B2B SaaS companies from SaaStr Annual conference in San Francisco (2017). Follow me at @prashantsachdev on twitter for real-time learnings on #SaaStr101
The Startup’s Guide to Building a Trusted Brand with OneTrust's Chief Ethics ...saastr
40%: That’s the number of people who say they love a brand, but won’t purchase it because they don’t trust the company. 59%: that’s how many people left their companies because they did not align to corporate values. 80%: That’s the percentage of institutional banks that are making sustainability-driven investments. The data is clear: trust can make or break a brand. Hear key ways you as a startup can start building trust today among your customers, employees, and the community.
Results, conclusions and recommendations from the Value Selling Survey 2015 - Research conducted in Germany, Switzerland, Benelux by Mercuri International and St Gallen University , based on survey of 278 B2B Companies.
Everywhere we go – regardless of the industry with which we’re working or the market position of the company we’re helping – we’re asked about how to win more sales. Or, just as often, we’re asked how to stop losing sales to competitors who undercut price.
This is true for manufacturing companies competing in the global market against rock-bottom-cost Chinese suppliers. It’s true of service providers who find themselves defending their pricing against a competitor who has commoditized a particular product or service and made it difficult to differentiate.
In cases like this, where the major issue becomes price, the best strategy to compete is to learn to sell on value.
Most companies only consider their customers rational behavior, however, the key to successful value-based selling is understanding the difference between what people say they want – their explicit wants, such as lower prices - and what they are implicitly asking for, which could be recognition that they’re important, want genuine dialogue and feel the need to be taken seriously. Emotional understanding goes beyond the obvious explicit requests.
The value that customers perceive they are getting from your company therefore depends not only on their rational analysis of the product or service but also on their emotional response (“How will this make me feel?”) and their social response (“How will it make me look?” - “What will others think of me?”).
I recently gave a presentation on selling value. This is it, minus anything that was proprietary.
It was well received by the team and I believe that the images and limited text speak for themselves. If you'd like the speaker points, drop me a line.
Webinar - Executive Conversations and ROI with Financial Peer comparison and ...Alinean, Inc.
It’s more important than ever to engage earlier and higher but this can be a challenge.
Executive buyers indicate that a paltry 20% of the salespeople they meet with achieve expectations and create value. As a result, only one in four salespeople ever get to meet with the executive again.
Executives want competitive insights and consultative advice, not the same old sales pitch.
How can you fuel more compelling executive conversations?
How can you empower your salespeople to get more executive meetings, and deliver the unique insights and competitive advice these executives want?
In this session, Betty McNeil, SVP will introduce you to the Alinean Peer Comparison application, your ticket to sales rep financial acumen and early business value engagement.
The Alinean Peer Comparison Tool can help your consultants, sales reps and channel partners deliver important executive conversations with an easy to use interactive application that:
Empowers your sales reps to engage earlier and have poignant financial conversation with prospects
Compares the prospect to the competition to help uncover issues and drive improvements
Proves how a small improvement using your solutions could directly impact their competitive position and drive significant business value improvements.
SiriusDecisions Sales Content Secrets - Aligning to Customer Needs and Challe...Alinean, Inc.
The importance of sales content remains strong, with 79% of b-to-b buyers reporting that the content provided by a rep is very to extremely influential in their selection of one vendor over another
New research results from SiriusDecisions reveal the significance of Sales Content to winning more business, revealed by Heather Cole, Services Director of Sales Enablement with SiriusDecisions, in a compelling webcast interview with Alinean’s own Tom Pisello.
In the session, Heather indicated that more sales content than anticipated was being leveraged by sales reps throughout each stage of the buyer’s journey, with the research tallying an average of 6.3 pieces delivered to buyers in the Education phase, 6.1 in Solution, and 4.9 in Selection,
But more content does not guarantee accelerated decisions, greater deal size or more wins. The research quantified for the first time that all content is not created equal, with a decided difference in the assets used more often by the highest performing sales reps compared to low performers and middlers. Most importantly, the research uncovered and ranked content as to perceived value to buyers.
Interpreting the results, Heather Cole exposed how today’s B2B buyer isn’t valuing product videos and glossy brochures as high as one might think. Rather, decision makers want relevant insights and transformative advice, perceiving 3rd party research and articles as most valuable, as well as valuing solid ideas and proposals based on identified needs.
Webcast: Engage Earlier and Higher with Persuasive Interactive Assessment Too...Alinean, Inc.
You need the right content to better attract interest, engage earlier and most importantly, help spark purchase decisions with skeptical executives and buying committees. However more of the same old white papers and product pitches won’t do the trick.
Did you know …
* 41% of buyers now desire more interactive and personalized content
* 62% want more benchmarking data, to know how they compare to peers and to get a competitive edge
* 97% prefer prescriptive content (over a product pitch), providing advice on what to do next
To address these changing buyer demands, you need newer interactive content. One of the best assets to accomplish this is an Interactive Assessment Tool. A provocative, personalized and prescriptive Assessment Tool can be made available from your web site. The tools are self-service to prospects and can be leveraged by sales reps and partners to help:
* Attract interest
* Engage earlier
* Uncover and prioritize buyer challenges
* Spark and motivate purchase decisions
This webcast showed specific examples of Interactive Assessment Tools and how the right discovery, comparative benchmarks, smart solution recommendations and personalized report can help improve your lead generation, drive purchase decisions and improve your competitive advantage.
Webcast: Engage Earlier and Higher with Persuasive Interactive Assessment ToolsAlinean, Inc.
You need the right content to better attract interest, engage earlier and most importantly, help spark purchase decisions with skeptical executives and buying committees. However more of the same old white papers and product pitches won’t do the trick.
Did you know …
- 41% of buyers now desire more interactive and personalized content
- 62% want more benchmarking data, to know how they compare to peers and to get a competitive edge
- 97% prefer prescriptive content (over a product pitch), providing advice on what to do next.
To address these changing buyer demands, you need newer interactive content. One of the best assets to accomplish this is an Interactive Assessment Tool. A provocative, personalized and prescriptive Assessment Tool can be made available from your web site. The tools are self-service to prospects and can be leveraged by sales reps and partners to help:
- Attract interest
- Engage earlier
- Uncover and prioritize buyer challenges
- Spark and motivate purchase decisions
Join us on Tuesday, October 3rd at 11:00 a.m. ET and we’ll show you specific examples of Interactive Assessment Tools and how the right discovery, comparative benchmarks, smart solution recommendations and personalized report can help improve your lead generation, drive purchase decisions and improve your competitive advantage.
Webcast: Engage Earlier and Higher with Persuasive Interactive Assessment Too...Alinean, Inc.
You need the right marketing and sales enablement content to better attract interest, engage earlier and most importantly, help spark purchase decisions with skeptical executives and buying committees. However more of the same old white papers and product pitches won’t do the trick.
Did you know …
- 41% of buyers now desire more interactive and personalized content
- 62% want more benchmarking data, to know how they compare to peers and to get a competitive edge
- 97% prefer prescriptive content (over a product pitch), providing advice on what to do next
To address these changing buyer demands, you need newer interactive content. One of the best assets to accomplish this is an Interactive Assessment Tool. A provocative, personalized and prescriptive Assessment Tool can be made available from your web site. The tools are self-service to prospects and can be leveraged by sales reps and partners to help:
- Attract interest
- Engage earlier
- Uncover and prioritize buyer challenges
- Spark and motivate purchase decisions
Presented in support of a webcast in August 2017, this presentation shows you specific examples of Interactive Assessment Tools and how the right discovery, comparative benchmarks, smart solution recommendations and personalized report can help improve your lead generation, drive purchase decisions and improve your competitive advantage.
SiriusDecisions - The Value of Value Selling & Marketing - Using ROI / TCO To...Alinean, Inc.
Your buyers are concerned about the economics of each purchase decision, and as a result, require financial justification early and often throughout the buyers journey.
At the same time, your standard product-centric content and demo-laden sales approach haven’t kept pace.
You have to change, and in order to do so, need to invest in new content, tools and training to effectively implement a value-focused sales and marketing approach. But this is easier said than done, as many organizations are scrutinizing new sales and marketing investments, spending less, not more, on content and enablement.
So, how do you make the case for more investment in value?
How do you quantify the tangible value of value, to make a solid business case?
In this interview, Peter Ostrow , Research Director from the sales and marketing advisory firm SiriusDecisions, discusses the business benefits of Value, with solid advice on how to measure the impact and prove the ROI from taking your value selling and marketing from “good” to “great”.
This session will give you the practical models and metrics to quantify and communicate the business case for Value, providing the framework to establish the right Value Marketing and Selling programs, project the potential business value and drive outcomes post deployment.
November 10, 2016 11:00 am
Duration: 45 minutes
Presented By
Peter Ostrow
SiriusDecisions
Research Director, Sales Enablement Strategies
Tom Pisello
The ROI Guy
Alinean
CEO & Founder
Building an Effective Business Case in a Real Practical World? | Alexander LumLavaConConference
Can’t get funding for your key Content Development Strategic initiative?
Business case is an integral part of the planning and securing funds/resources for your initiatives. It becomes more important as the cost and complexity of the project increases.
Why your proposal to proceed is DEAD before it even gets off the ground; perhaps due to poor business case?
Alexander will discuss an alternative way beside typical ROI business case to obtain funding for your key content development strategy initiative.
The Business Case provides evidence that the project is a good investment.
The attendees will learn:
– How to make your Business Case properly?
– Why do you need a Business Case?
– When should you write a Business Case?
– What is in a Business Case?
– What angle should you consider for your Strategic Business Case?
– How Your Ecosystem impact your Business Case?
– What is Important to consider in your research data analysis?
– What do you need to consider gaining corporate backing and budget?
At the end of this session, you will gain some insights on some elements that you will need to consider for an effective Business Case that matches the purpose and the funding to secure your Strategic Initiatives.
In short, an effective business case justifies:
– Why a project should be undertaken,
– Why a stakeholder partner should invest in it, and
– Why the project represents a worthy expenditure of funds.
SOS03. Our Way: Fast Ramps, Smart Quotas & Balanced TerritoriesSalesLoft
Sales planning is tricky business. Set quotas too high or slice patches too thin and you risk attrition and demotivating the team. Too low or too fat, and you’ll incur unnecessary expense and leave opportunities on the table. Learn how sales operations teams at high-growth companies are using modern technologies to build staffing plans, set quotas, and balance territories.
Value Selling & Realization VSR Summit - The Importance of Getting Value / RO...Alinean, Inc.
Keynote for the Value Selling and Realization Summit (VSR Summit) on the importance of getting value selling / ROI consulting right with B2B buyers / prospects. Featured Jim Ninivaggi from SiriusDecisions / Strategy to Revenue and Tom Pisello, the ROI Guy / CEO of Alinean (value sales and marketing tool experts).
Product Marketing can be a strategic role, but Product Marketers need to understand how they can achieve that. This presentation provides 4 high level strategies to follow to increase the value of Product Marketing in your company.
Lessons learned from 3k SaaS Companies - Patrick Campbell, CEO, Price Intelli...SaaStock
Patrick Campbell, CEO, Price Intelligently presented "Lessons learned from 3k SaaS Companies" on the Playbook Stage at SaaStock 2016.
Watch the video here: https://www.saastock.com/blog/view/lessons-learned-from-3k-saas-companies
SaaStock is Europe’s premier Conference for B2B SaaS at RDS, Dublin Ireland in September 2017 www.saastock.com
Alexander Lum - Breaking the Mold: How to Build a Wickedly Effective Business...LavaConConference
In this keynote, Alexander will discuss an alternative way beside typical ROI business case to obtain funding for your key content development strategy initiative.
Positioning simplified the fast track to positioning success (part 2)AIPMM Administration
“Positioning simplified. The fast track to positioning success” is a three-part series intended to improve your positioning skills especially when you have competing priorities and little time to do it.
The first webcast covers four tools that will help you achieve positioning success fast. The second webcast focuses on the research you can do when you have more time for a positioning project. How to differentiate is covered in detail as well as other tools that you can use if appropriate for your situation. In the last webcast you’ll learn to create a message strategy that you can be confident will resonate with your target audience and why consistency and repetition are the keys to claiming a position in your market.
Learning objectives of the three-part series include:
Clear understanding of what positioning is and is not
Why positioning is important
Positioning for speed and success
How to be confident your position resonates with buyers
How to claim a position in your market
SaaS Pricing: Supercharge revenue with a value-based pricing strategy by Patr...Freshsales
"Supercharge revenue with a value-based pricing strategy" by Patrick Campbell (CEO, Price Intelligently).
What you'll learn:
- The core principles that power the best pricing pages
- A framework for continually optimizing your pricing
- Easy changes that can boost your revenue
- The most common pricing mistakes
Every company needs to have a clear plan with well-defined goals. Metrics provide valuable information about a company's efforts and customer activity, but they aren’t valuable if they don’t provide actionable information. Key Performance Indicators (KPIs) are those metrics that help companies focus on places they want to improve.
Many organizations have developed spreadsheet-based ROI / TCO tools to help financially justify solutions to frugal buyers.
Often these spreadsheets are developed by a field subject matter expert based on the demand of the client. However, many of these same cumbersome spreadsheets are also being used by sales reps and channel partners as their customers want and need financial justification to make purchasing decisions.
These spreadsheet-based ROI / TCO tools are meeting a need but can be difficult for users and prospects alike. There are typically issues with version control, calculation errors, output reports, credibility, ease of use, tracking, security and validation.
In this session, industry leader and ROI Guy, Tom Pisello will show you how to address these issues and more.
Better Executive Conversations - Financial Peer Comparisons and Financial Jus...Alinean, Inc.
You need the right sales enablement content to better attract interest, engage earlier and most importantly, help spark purchase decisions with skeptical executives and buying committees. However more of the same old white papers and product pitches won’t do the trick.
Executive buyers indicate that a paltry 20% of the salespeople they meet with achieve expectations and create value. As a result, only one in four salespeople ever get to meet with the executive again.
Executives want competitive insights and consultative advice, not the same old sales pitch. How can you fuel more compelling executive conversations? How can you empower your salespeople to get more executive meetings, and deliver the unique insights and competitive advice these executives want?
In this session, Betty McNeil, SVP will introduce you to the Alinean Peer Comparison application, your ticket to sales rep financial acumen and early business value engagement.
Financial Peer Comparison and the Value of “Move the Needle"Alinean, Inc.
It's more important than ever to engage earlier and higher but this can be a challenge.
Executive buyers indicate that a paltry 20% of the salespeople they meet with achieve expectations and create value. As a result, only one in four salespeople ever get to meet with the executive again.
Executives want competitive insights and consultative advice, not the same old sales pitch. How can you fuel more compelling executive conversations? How can you empower your salespeople to get more executive meetings, and deliver the unique insights and competitive advice these executives want?
In this event, Betty McNeil, SVP will introduce you to the Alinean Peer Comparison application, your ticket to sales rep financial acumen and early business value engagement.
The Alinean Peer Comparison Tool can help your consultants, sales reps and channel partners deliver important executive conversations with an easy to use interactive application that:
* Empowers your sales reps to engage earlier and have poignant financial conversation with prospects
* Compares the prospect to the competition to help uncover issues and drive improvements
* Proves how a small improvement using your solutions could directly impact their competitive position and drive significant business value improvements.
Using Financial Benchmarking and Peer Comparisons to Fuel your Executive Conv...Alinean, Inc.
You need the right marketing and sales enablement content to better attract interest, engage earlier and most importantly, help spark purchase decisions with skeptical executives and buying committees. However more of the same old white papers and product pitches won’t do the trick.
Executive buyers indicate that a paltry 20% of the salespeople they meet with achieve expectations and create value. As a result, only one in four salespeople ever get to meet with the executive again.
Executives want competitive insights and consultative advice, not the same old sales pitch. How can you fuel more compelling executive conversations? How can you empower your salespeople to get more executive meetings, and deliver the unique insights and competitive advice these executives want?
In this session, Betty McNeil, SVP will introduce you to the Alinean Peer Comparison application, your ticket to sales rep financial acumen and early business value engagement.
The Alinean Peer Comparison Tool can help your consultants, sales reps and channel partners deliver important executive conversations with an easy to use interactive application that:
Empowers your sales reps to engage earlier and have poignant financial conversation with prospects
Compares the prospect to the competition to help uncover issues and drive improvements
Proves how a small improvement using your solutions could directly impact their competitive position and drive significant business value improvements.
SiriusDecisions: What a Buyer Wants, What a Seller Needs - The importance of ...Alinean, Inc.
You need to arm your sales reps with the right messaging, content and tools to make them more successful, but exactly what works best, and what should you be investing more in this year to assure sales success?
In this presentation, SiriusDecisions reveals important research on just what buyers are looking for from B2B solution providers, and what you can do to meet these needs and get your sales reps to be even more successful.
Nancy Maluso, Research Director for Sales Enablement Strategies at SiriusDecisions exposes the right messaging, content and tools you need to facilitate buyer decision making and drive more wins, especially how more personalized, value-focused and data driven content and tools are now required.
Recommended for:
• Sales Enablement
• Product and Content Marketing
• Sales Leadership
• Value Consultants / Practice Leaders
Presented By: Nancy Maluso, SiriusDecisions Research Director, Sales Enablement Strategies and Tom Pisello, Alinean, CEO and Founder.
Business Value Summit Keynote - IDC + Alinean - Why Financial Justification /...Alinean, Inc.
Financial justification remains a requirement, this according to research by IDC’s business value consulting group, with a whopping 95% of decision makers requiring proof of business value outcomes prior to considering and approving a business purchase.
Although required to gain approval, buyers struggle with the metrics and models to provide financial justification to ever more frugal executives and buying committees, delaying or in many cases stalling the decision entirely.
If you are an IT or B2B solution provider, the research clearly indicates you can’t leave financial justification to your buyer, or worse, to an unarmed sales rep.
In this keynote presentation at the Business Value Summit in Santa Clara CA, Randy Perry VP of Business Value Consulting for IDC and Tom Pisello, CEO / Founder of Alinean discuss the increasing need for financial justification by IT and other B2B buyers and what you need to do now as a solution provider to meet and exceed this requirement.
If you are in product marketing, content development, value engineering or sales enablement, this is a must attend event, to get tangible advice on how to drive more deals, win rates and sales cycle acceleration.
The Five Pillars of Value Marketing & Selling Success - Maximizing your ROI f...Alinean, Inc.
Featuring:
Dave Stachura – VP Customer Success, Alinean
Tom Pisello – CEO / Founder, Alinean
“If you build it, they will come” is a quote made famous in the movie Field of Dreams. While the philosophy behind this saying worked great in a Hollywood movie about a fictional baseball field built in an Iowa cornfield, applying it when launching a new value / ROI tool to your organization may prove disastrous.
Once you’ve wrapped up development on that new value / ROI tool, you now have to make sure the launch is successful. A business value / ROI tool can be a fantastic foundation to business value selling success, but to elevate to greatness, you need more.
We have seen incredible roll-out success over the past 20 years of developing and delivering value marketing and selling tools. Some launching with great adoption (>80%) and >$100M+ incremental revenue results, and some, not so much.
In this informative session, Dave Stachura, former Sales Enablement lead at AMD and Alinean’s new VP of Customer Success, will discuss the common “failure to launch” characteristics and discuss in detail the Five Pillars of Value Success: the definitive roadmap for launch success.
SiriusDecisions - Death of the B2B Rales Rep?- An Interview with Jim Ninivag...Alinean, Inc.
Several analyst firms have predicted the "Death of the B2B Sales Rep", with their research indicating how sales reps are engaging later and later in the sales cycle, when the decision is already 57% complete , and that over 1 million B2B sales reps will be in search of new jobs in 2020.
Are these findings accurate? What can you do to stay ahead of the curve?
In this “myth busting” interview, Jim Ninivaggi, the Sales Enablement Practice Director for SiriusDecisions will discuss their latest research of 1,000 B2B buyers, to separate the fact from fiction and provide specific guidance on what you need to do now to remain relevant and effective.
Tom Pisello, the ROI guy and author of The Frugalnomics Survival Guide, will be asking Jim the tough questions you need to know, about the disparities in the research, and why there is a new movement underway to #SavetheB2BSalesRep.
Unisys Case Study - New Product Launch Success - From Product Pitch to Value ...Alinean, Inc.
Assuring New Launch Success: Migrating from Product to Value
Jim Howard, Solution Architect at Unisys
Unisys, a global IT solutions company, was readying for the launch of two new products:
1. Forward! - a new converged infrastructure solution for the secure data center
2. Desktop as a Service (DaaS) – personal computing delivered more efficiently as a service.
It was important to generate immediate demand for these new products, and get new sales reps up to speed in order to effectively sell the solution.
But how could Unisys quickly and effectively educate prospects on the value of these solutions, and differentiate them uniquely from other offerings?
In this informative session, Jim Howard from Unisys will be interviewed, discussing his new product launch challenges, which are likely similar to your own, and ways he leveraged value messaging, provocative insights, value marketing / ROI tools and training to achieve success.
Are White Papers Dead? Advance your B2B marketing campaigns from one-size-fit...Alinean, Inc.
White papers have been the mainstay of B2B marketing campaigns for decades, but each year the effectiveness of white paper fueled marketing / demand generation (demand-gen) campaigns is on the decline. Information overload, short attention span theater and personalization expectations are just a few of the reasons why relying on white papers to drive demand / generate qualified leads is not enough.
You need to advance your marketing into the 21st century with more interactive, dynamic personalized content that articulates your value to prospects / buyers / customers.
ValueStory Marketing Tools combine visual storytelling / whiteboards, provocative insights, diagnostic assessments, financial justification / ROI / TCO calculators to deliver a personalized one-to-one engagement and white paper deliverable.
Learn more at http://www.alinean.com
Sales Club UK Presentation - Mind the Value Gap Alinean, Inc.
Presentation to the Sales Club UK, discussing the top challenges to successfully selling B2B solutions and documenting the need for Value Selling, reducing the reliance on typical PowerPoint (PPT) presentations in favor of a more interactive, visual, value-focused approach.
B2B Sales: Why Traditional Whiteboarding / Whiteboard Selling Doesn't WorkAlinean, Inc.
Visuals are important in B2B sales, and leveraging whiteboards does have some key benefits over "Death by PowerPoint" presentations.
However, traditional whiteboarding and whiteboard selling doesn't always delivery with issues of drawing capability, low adoption, and failure to capture customer intelligence.
This whitepaper discusses the benefits and challenges of whiteboarding / whiteboard selling and suggests several key potential improvements.
ValueStory: Leveraging Storytelling + Justification / ROI / TCO to Drive Sale...Alinean, Inc.
Introduction to ValueStory, a new guided value selling tool used to fuel value conversations, delivering visual storytelling, benchmark insights, surveys / assessments, ROI / TCO financial justification and customer intelligence. The presentation reviews the need to
Leveraging Value Marketing Tools to Generate More Leads & Sales Ready Opportu...Alinean, Inc.
Overview of the need for value marketing tools and demos of some great customer success stories and examples of interactive white papers, diagnostic assessments and ROI / TCO Calculators.
SiriusDecisions: Scary Late - Turning a Big Sales Challenge from Trick to TreatAlinean, Inc.
Did you know that?
> Up to 67% of the purchasing process is already completed before your sales reps are getting their first meeting with the prospect
> 2/3rds of all deals are going to those who can engage earlier and in a more thought provoking way
Some say this could be the end of Sales as we know it! Others are taking the challenge head on successfully empowering sales reps to engage earlier to help facilitate the buyer’s journey, get stalled deals moving and improve win rates.
In this live interview, Sales Enablement expert Jim Ninivaggi from SiriusDecisions will discuss the significance of this research and the best techniques and tools to go from Trick to Treat.
The mantra is "Engage earlier and higher" …. But this is easier said than done.
Let’s explore why this is so important now to get right, and explore some ways you can make this easier for you and your team.
74% of deals go the provider who helps "establish the buying vision"
26% goes to the vendor who "responds to a request"
Forrester
In ITSMA's 2012 How Buyers Consume Information Survey, over 70% of B2B technology buyers said they want to engage with sales reps before they identify a short list of preferred vendors. When asked at what stage of the buying process they find it useful to engage with salespeople, 24% of the respondents said during the "epiphany" stage (when they haven't yet recognized a definite need but are learning and exploring possibilities), 23% chose the "awareness" stage (when they have an identified need and are clarifying objectives and researching alternatives), and 24% selected the "interest" stage (when they are identifying a list of preferred vendors).
http://blogs.forrester.com/mark_lindwall/14-01-27-to_win_against_increasing_competition_equip_your_salespeople_with_a_deeper_understanding_of_your_buy
65% of C-suite executives are “actively engaged” in sales processes – MHI Global
80% of all purchasing budgets will soon be controlled by C-suite executives IDC
4x - Executive buyers value business and industry insight up to four times more than traditional relationship and product knowledge from their salespeople,- SiriusDecisions
When your salespeople are good enough — or lucky enough — to gain a meeting with an executive-level buyer, it’s a precious opportunity to create a revenue opportunity.
And there’s Bob …. He winds up and throws that pitch …. Show up and throw up ….. Who thinks the executive wants to hear about your product / service?
understandable that buyers are cautious — if not skeptical — about taking meetings with salespeople
Only 20% of the salespeople they meet with are successful in achieving their expectations and creating value.
Only one in four of these salespeople get agreement from executive buyers to meet again.
if someone next to you buys something on the plane, you’re 30 percent more likely to buy something yourself.
handed out fliers encouraging 11th-graders to sign up for a free SAT class. The twist: Some of the fliers said that everyone in the class would know who signed up. Some of the fliers said that decisions would be kept private.
In honors classrooms, kids were 25 percent more likely to sign up if they knew their peers would be judging them. In non-honors classrooms, kids were 25 percent less likely to sign up.
Taxpayers who refuse to pay their bill on time. So, it turns out the government sought the help of several behavioral experts to come up with a new idea. Anthropologists, psychologists and several other types of “ists” came together and implemented an experiment. It came down to two simple lines that were implanted into a letter to taxpayers. The two sentences read: “The great majority of people in your local area pay their tax on time. Most people with a debt like yours have paid it by now.” So the big question: did it work? According to the results, the lines worked like a charm. In fact, after the letter was delivered, on-time tax payments increased by more than 15 percent.
A new era in B2B: Peer pressure buying
CXO buyers rely heavily on colleagues, personal networks and third-party experts in forming their opinions about what to buy. - SiriusDecisions
Only 20% of the salespeople they meet with are successful in achieving their expectations and creating value.
Only one in four of these salespeople get agreement from executive buyers to meet again.
Use Case
Empower Consultants & Sales Reps to
Have a Reason for Execs to Meet with them – Peer Comparison Challenge
Engage Earlier – before decisions are made – help to diagnose issues and discuss / collaborate on ways to solve
Engage with Business Knowledge, Advice and Value vs. Product Pitch
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The mantra is "Engage earlier and higher" …. But this is easier said than done.
Let’s explore why this is so important now to get right, and explore some ways you can make this easier for you and your team.