This document summarizes an online survey about online shopping trends in Hong Kong. The survey found that satisfaction with online shopping in Hong Kong has increased in recent years. It also found that most respondents shop online occasionally and spend less than $500. While online shopping provides conveniences like lower prices and a wider variety of goods, respondents still prefer traditional shopping due to concerns about safety, delivery delays, and lack of after-sales service. However, many believe online shopping is beneficial and has changed normal shopping systems. The document suggests improving online shopping through mobile apps and in-store pickup options.

1. ONLINE SHOPPING
M O S E S I U H E I L U N ( 1 4 2 1 4 4 3 1 )
2 4 O C T O B E R 2 0 1 4

2. CONTENTS
Introduction
Trend in
Hong kong
Survey
results
Future
development
Conclusion

3. INTRODUCTION
What is online shopping?
The act of purchasing products or services over the Internet.
Online shopping has grown very fast in recent years because it is very convenient
and easy to bargain shops.

4. TREND IN HONG KONG
Online shopping continues to grow in Hong Kong.
According to the latest MasterCard Online Shopping Survey. Online
shopping satisfaction levels among Hong Kong people increased from
59.8 percent in 2011 to 66.3 percent in 2012.
The trend of online shopping is very popular in Hong Kong.

5. VIDEO

6. MIND MAP

7. ONLINE SURVEY
Target: Hong Kong citizen
Objectives:
To understand Hong Kongers’ habit of online shopping and Opinion on
whether they think it can replace traditional store, thus investigate the
future development of online shopping
Site:
 https://docs.google.com/a/life.hkbu.edu.hk/forms/d/1XEmcxrSvhK4c1pl
VW8ha5Zdy_-Ga7k8NmQ09CuccqkY/viewform

8. ONLINE SURVEY
Gender of interviewers:
37% of Male
63% of Female
Age of interviewers:
81.25% in 16-20
18.75% in 21-30

9. SURVEY RESULTS
0
5
10
15
1
14
5
Numbers
Left vertical axis title
People tried online
shopping
Yes No
4
6
5
0 1 2 3 4 5 6 7
1
Freqency
Number
How often do you shop online?
Seldom Sometimes Always

10. SURVEY RESULTS
Accessories Clothing Books Electronic goods Materials Others
33%
TYPE OF ITEM(S) PEOPLE BUY
41%
11%
7%
4%
4%

11. SURVEY RESULTS
TYPE OF ONLINE SHOPPING TOOLS PEOPLE USE
Taobao
15%
Facebook
21%
Instagram
28%
Yahoo
18%
PChome
3%
Amazon
9%
Ebay
6%

12. SURVEY RESULTS
SPENDING OF PEOPLE IN LAST ONLINE SHOPPING($)
≤100
29%
≤500
43%
≤1000
21%
≤5000
7%

13. SURVEY RESULTS
0 1 2 3 4 5 6
Delay in delivery
Goods or services not correspond to description
Others
Numbers
Problems
Type of problem(s) in online shopping experience
Delay in delivery Goods or services not correspond to description Others

14. SURVEY RESULTS
5
4
2
1
0
3
6
Why do people not to continue online shopping
Risky credit card purchase
Deceptive pictures
Others
6
5
2
Number
Reasons

15. SURVEY RESULTS
Do you think Online shopping tools is more helpful for you to find what you want to buy, rather
79%
21%
than in store?
yes
no

16. SURVEY RESULTS
Do you think the following point(s) would be the possible drawback(s) of online shopping?
29%
22%
32%
12%
5%
Safety problem Delay problem Guarantee problem Lack of after- sales service Others

17. SURVEY RESULTS
Do you prefer online shopping or the traditional shopping (shopping in store)
3
16
18
16
14
12
10
8
6
4
2
0
online Store(Jump to Q17)
online Store(Jump to Q17)

18. SURVEY RESULTS
0
0.5 1
1.5
2
2.5
3
Convenience
Cheaper price
Variety of product types
“Customer friendly” - can buy goods whenever
they want”,
Easily searching (items)
Reason of using online shopping
Convenience
Cheaper price
Variety of product types
“Customer friendly” - can buy goods whenever they want”,
Easily searching (items)

19. SURVEY RESULTS
Reason of using traditional shopping rather than others
34%
30%
18%
18%
Guarantee
No delay problem in delivering products
Safe
Have after-sales service

20. SURVEY RESULTS
10
8
4
2
0
6
12
Do you agree online shopping has changed the normal shopping system ?
1
Yes
No

21. FURTHER DEVELOPMENT
1. In-store pick up
2.Mobile Apps

22. IN-STORE PICK UP
Customers are able to :
 Buy items online and pick them up in an actual store
 Purchaser can choose the others (friends/family) to get the products
rather than themselves.
 If customer didn’t get the product with in the time limit, retailer would
cancel the order and refund the money.

23. MOBILE APPS
Customers are able to :
 Shop online with their smart phone through using shopping apps, but
not just only in computers.
 Shop whenever they want to , if they get their smartphones with them
Benefits:
1. Providing an convenient platform for the online shopping customers
2. Popularizing online shopping phenomenon: with the increase of the
online shopping tools, the number of people shop online would also
increase.

24. CONCLUSION
Advantages of using online shopping:
For customers:
 more helpful for people to find what they want to buy
 more types of products for customers to choose in online
shopping tools
 Cheaper price
 more convenient
For businessmen:
 save a lot of operation fee and spending (e.g. rent, human
resources)

25. CONCLUSION
Disadvantages of using online shopping:
 Safety problem (eg. Risky credit card purchase)
 Delay problem
 Guarantee problem (eg. Deceptive pictures )
 Lack of after- sales service

26. CONCLUSION
Online shopping vs traditional store
There are a lot of advantages using online shopping
Most of the people think online shopping has changed the
normal shopping system
They think the change is beneficial
BUT
People prefer going to store than using online shopping
Most of them think that online shopping cannot replace
traditional store

27. JOB DIVISION
Cheung Yan Ming : Mind map, introduction, trend in Hong Kong, survey
questions
Leung Tsz Ching Cynthia : Survey results (Charts), conclusion, video,
PowerPoint
Iu Hei Lun : Future development, Excel, Survey questions, survey

28. END
Thank you!!