This document summarizes the results of an online survey about online shopping conducted in Hong Kong. The survey found that most respondents, particularly younger people aged 16-20, had tried online shopping and shop online occasionally. Popular items purchased online included accessories, clothing, books, and electronics. Most felt online shopping was more convenient than traditional shopping and offered a greater variety of products. However, some respondents still preferred traditional shopping due to concerns about safety, delivery delays, and after-sales service for online purchases. The document concludes that while online shopping has benefits, traditional stores still have advantages, and a combination of online and in-store shopping may be the future trend.

1. Online Shopping
24 October 2014
By Cheung Yan Ming Ruby (13206532)

2. CONTENTS
Introduction
Trend in
Hong Kong
Survey
results
Conclusion

3. Introduction
Online shopping is…
The act of purchasing products or services over
the Internet.
Online shopping has grown very fast in recent
years because it is very convenient and easy to
bargain shops.

4. Trend in Hong Kong
Online shopping continues to grow in Hong Kong.
According to the latest MasterCard Online
Shopping Survey. Online shopping satisfaction
levels among Hong Kong people increased from
59.8 percent in 2011 to 66.3 percent in 2012.
The trend of online shopping is very popular in
Hong Kong.

5. Mind Map

6. Online Survey
Target: Hongkongers
Information: Habit of online shopping and
opinions on whether they think it can
replace traditional stores
Site:
https://docs.google.com/a/life.hkbu.edu.h
k/forms/d/1XEmcxrSvhK4c1plVW8ha5Zd
y_-Ga7k8NmQ09CuccqkY/viewform

7. Online Survey
Gender of interviewers:
37% of Male
63% of Female
Age of interviewers:
81.25% in 16-20
18.75% in 21-30
2014年10月24日

8. Survey Results
14
Q1. People tried online shopping
5
Yes No

9. Survey Results(Habits)
Q2. How often do you shop online?
Seldom Sometimes Always
4
6
5

10. Survey Results(Habits)
Accessories Clothing Books Electronic goods Materials Others
9
Q3. Type of item(s) people buy
11
3
2
1 1

11. Survey Results(Habits)
Q4. Type of online shopping tools people use
Taobao Facebook Instagram Yahoo PChome Amazon Ebay
5
7
9
6
1
3
2

12. Survey Results(Habits)
Q5. Spending of people in last online shopping
≤100 ≤500 ≤1000 ≤5000
4
6
3
1

13. Survey Results(Experiences)
Q6. There are problems in online shopping
8
experiences
Yes No
6

14. Survey Results(Experiences)
6
Q7. Type of problem(s) in online shopping
5
1
experience
Delay in delivery
Goods or services not correspond to description
Others

15. Survey Results(Experiences)
Q8. Do you continue to use online shopping after
the situation(s)?
yes no
4 4

16. Survey Results
Q9. Why not?(The reasons that interviewees who
6
do not shop online before)
5
2
Risky credit card
purchase
Deceptive pictures Others

17. Survey Results
Q10. Do you think Online shopping tools is more
helpful for you to find what you want to buy,
rather than in store?
79%
21%
yes
no

18. Survey Results
Q11. Do you agree there are more types of
products for customers to choose in online
shopping tools compare with the traditional
shopping?
84%
16%
yes
no

19. Survey Results
Q12. Do you agree online shopping is more
convenient than in store?
yes
No
16
3
yes
No

20. Survey Results
Q13. In the view of businessmen, do you agree
online store can save a lot of operation fee and
spending (e.g. rent, human resources)?
84%
16%
yes
no

21. Survey Results
Q14. Do you think the following point(s) would be
the possible drawback(s) of online shopping?
29%
22%
12%
32%
5%
Safety problem
Delay problem
Guarantee problem
Lack of after- sales
service
Others

22. Survey Results
Q15. Do you prefer online shopping or the
traditional shopping (shopping in store)
16%
84%
online
Store

23. Survey Results
3
3
Q16. Reason of using online shopping
rather than store
1
2
1
Convenience
Cheaper price
Variety of product types
“Customer friendly” - can buy
goods whenever they want”,
Easily searching (items)

24. Survey Results
Q17. Reason of using traditional shopping rather than
34%
30%
18%
18%
others
Guarantee
No delay problem in
delivering products
Safe
Have after-sales service

25. Survey Results
Q18. Do you agree online shopping has changed
the normal shopping system ?
12
7
Yes
No

26. Survey Results
Q19. Whether people think the change is
beneficial or detrimental
100%
Benefical

27. Survey Results
3
16
Q20. Whether people think online shopping can
replace traditional shopping or not
Yes No

28. Survey Results
Q21. Gender of interviewers
63%
37%
F
M

29. Survey Results
16
3
Age of interviewers
21-30 16-20

30. Conclusion
Advantages of using online shopping:
For customers:
1. More helpful for people to find what they want to
buy
2. More types of products for customers to choose in
online shopping tools
3. Cheaper price
4. More convenient
For businessmen:
Save a lot of operation fee and spending (e.g. rent
and human resources).

31. Conclusion
Disadvantages of using online shopping:
 Safety problem (eg. Risky credit card
purchase)
 Delay problem
 Guarantee problem (eg. Deceptive pictures )
 Lack of after- sales service

32. Conclusion
Online shopping VS traditional store
1. There are a lot of advantages using online shopping.
2. Most of the people think online shopping has changed the
normal shopping system.
3. They think the change is beneficial.
However…
People prefer going to store than using online shopping.
Most of them think that online shopping cannot replace
traditional store.

33. Further Development
In-store pick up
Customers can…
Buy items online and pick them up in an actual store
Purchaser can choose the others (friends/family) to get
the products rather than themselves.
If customer didn’t get the product with in the time limit,
retailer would cancel the order and refund the money.
Benefits:
1. Faster & cheaper : customers don’t have to pay for the
shipping fee and wait for the products.
2. Flexible trade: customers have the high flexibility of
choosing the one going to pick up products and also the
time of picking up items.

34. Further Development
Mobile Apps
Customers can…
Shop online with their smart phone through using
shopping apps
Shop whenever they want to by using their smart
phone
Benefits:
1. an convenient platform customers
2. Popularizing online shopping phenomenon: with the
increase of the online shopping tools, the number of
people shop online would also increase.

35. Job Division
Cheung Yan Ming: Mind Map
Introduction
Trend in Hong Kong
Survey questions
Leung Tsz Ching: Survey result
Conclusion
Video
PowerPoint
Iu Hei Lun: Future development
Excel
Survey questions
Survey

36. END
Thank you