Online vs online shopping.You want to know which is better and which is more profitable and which is more easy and which have more benefits that can help you after buying a product on offline or online.

1. A Study on Online & Offline
Shopping
Name- Snehadri Dey
Roll No- 123221128039
Reg. No.-
221230710039
Department- MBA
Semester- 2nd
Subject Code- MB-207

2. Introduction
• Shopping has been an essential part of human life.
• There are two primary options for purchasing goods and services -
online and offline shopping.
• Online shopping allows customers to shop for products from the
comfort of their homes, without the need to physically visit a store or
market place. For E.g.: flipkart.com, amazon.com, myntra.com etc.
• Offline shopping refers to the traditional method of shopping where
customers physically visit a store or marketplace to purchase goods or
services. For E.g.: Reliance mart, big bazaar, Style bazar, Trends, etc.

3. Objectives
1. To find out customer motivations to engage in online shopping vs offline shopping.
2. To find out the perceived benefits and drawbacks of online shopping vs offline shopping.
3. To understand the long-term impacts of online shopping to offline shopping.
4. To examine the factor influencing the customer to switch from the offline shopping to online shopping
and online to offline shopping.

4. Research Methodology
• Research Design
• Selection Of Population
• Data Collection Method
• Sample Size

5. How works Online
shopping

6. How works Offline shopping

7. Age
Choose mode of shopping

8. Customers overall rating on online shopping
Product variety online shopping

9. Advantages of Online Shopping
• Convenience
• Selection
• Immediate
• Quality
• Saving Money
• Discounts and offers
• Easy Payment
• 24*7 availability
Risk & Disadvantages of Online Shopping
• Shipping and Delivery Times
• Security and Privacy Risks
• Difficulty Returning Products
• Dependence on Technology

10. Advantages of Offline Shopping
• Physical Inspection
• Immediate Availability
• Personal Interaction
• Social Experience
• Bargaining
Disadvantages of Offline Shopping
• Limited Selection
• Inconvenience
• Price Comparison
• Limited Store Hours
• Impulse Buying

11. Online Shopping VS. Traditional Shopping
• Cannot try or test product before purchase.
• Minimum human interaction if any.
• Shop anytime online.
• Operating Hours 24*7
• Similarities
• Advertisement.
• Security.
• Convenience.

12. Findings of Study
The primary object of this study was to compare online and offline shopping modes. The findings are:
The survey showed, 85.4% consumers are 15 to 24 years old and 14.6% consumers over 25 years.
The survey showed, 80.5% consumers of online and offline shopping are male and 19.5% consumers are female.
Out of data, 29.9% consumers trust on online shopping and 7.3% consumers are not trusted on online shopping and
63.4% consumers trust on both online and offline shopping.
Analysis showed 68.3% consumers think that quality, 80.5% consumers think that price, and 70.7% consumers think that
salesman advice is the most important criterion when they buy in offline shopping.
Analysis showed 31.7% consumers think that delivery in online shopping.
The surveyed showed 73.2% consumers think that there are better return policies about the product in offline shopping.

13. Conclusion
The study reveals that the female is less doing the online shopping than male. The male is more into online shopping
because they enjoy doing shopping whether it is traditional shopping or e-shopping. The young generation are more
often purchasing from online sites because of the revolution in the technology among the youth population and they
can use this technology for their well-being more than other age group category. Earlier people more use the
traditional shopping. Now also people who are not aware of the several shopping sites and not that technically
advanced are less into internet for shopping. This paper extends the studies while asking the questions from the
consumer who are into online shopping as well as traditional shopping to rate both the channels in the terms of
performance, products, time of delivery, quality, and other related aspects of online and offline shopping. By
accepting this approach, investigators, and experts can gain valuable insights into the motivations to adopt a definite
channel for shopping.

14. THANK YOU