The document discusses various components of internet marketing and advertising for local businesses. It covers search engine marketing including organic, paid and local search. Other topics include social media marketing, digital asset optimization and using platforms like Facebook, Twitter, and mobile marketing. The goal is to provide an overview of online visibility and advertising options for local companies.

1. © Advanced Media Productions AdvMediaProductions.com Online Visibility and Advertising for Local Businesses Louise Rijk Vice President of Marketing and Sales Advanced Media Productions

3. © Advanced Media Productions AdvMediaProductions.com E-Mail Marketing Search Engine Marketing Affiliate Marketing Website Development & Landing Page Development Online Display Ad & Rich Media Advertising Social Marketing Online Reputation Management Photoshare/ Videoshare Social Networking Social Bookmarking Social News Podcasting/ Videocasting Business Blog Marketing Organic Universal Search PPC/Mobile Search Advertising Organic Image Search Shopping Comparison Search Engines Organic Video Search Other Organic Search Components of Internet Marketing Online Visibility and Advertising for Local Businesses

6. © Advanced Media Productions AdvMediaProductions.com Universal Search Image Results Organic Web Results News Results Online Visibility and Advertising for Local Businesses

7. © Advanced Media Productions AdvMediaProductions.com Image Search Image Results Online Visibility and Advertising for Local Businesses

8. © Advanced Media Productions AdvMediaProductions.com Video Search YouTube Results Crawled Results Google Crawled Video Online Visibility and Advertising for Local Businesses

9. © Advanced Media Productions AdvMediaProductions.com Shopping Search Shopping Results Online Visibility and Advertising for Local Businesses

10. © Advanced Media Productions AdvMediaProductions.com Organic Real-time Search Twitter Conversations As They Are Happening Online Visibility and Advertising for Local Businesses

12. Organic Mobile Search Online Visibility and Advertising for Local Businesses Mobile Web Search Results Mobile Local Search Results © Advanced Media Productions AdvMediaProductions.com

13. © Advanced Media Productions AdvMediaProductions.com Shopping Results PPC Results Google – PPC Search Online Visibility and Advertising for Local Businesses

14. © Advanced Media Productions AdvMediaProductions.com Google – PPC Search Expanded Plus Box Results Normal PPC Results Google AdWords Product Plusbox (Beta) Plus Box Expanded Online Visibility and Advertising for Local Businesses

16. Local Search Online Visibility and Advertising for Local Businesses © Advanced Media Productions AdvMediaProductions.com

18. © Advanced Media Productions AdvMediaProductions.com Google – Local Organic Web Results (10-box) Local 10-Box Results Local Organic Web Results Online Visibility and Advertising for Local Businesses

19. © Advanced Media Productions AdvMediaProductions.com Google – Local Web Results Results Without Geographic Modifier Local 10-Box Online Visibility and Advertising for Local Businesses

20. © Advanced Media Productions AdvMediaProductions.com Organic Local Search Results Google – Local Organic Map Results Online Visibility and Advertising for Local Businesses

21. © Advanced Media Productions AdvMediaProductions.com Google – Local Organic Map Results (Infobox) Organic Results (Infobox) No Link Online Visibility and Advertising for Local Businesses

23. © Advanced Media Productions AdvMediaProductions.com Google - PPC Local Business Ads PPC Local Business Ad Online Visibility and Advertising for Local Businesses

24. © Advanced Media Productions AdvMediaProductions.com PPC Business Ad (Infobox) Link to Site Google - PPC Local Business Ads (Infobox) Online Visibility and Advertising for Local Businesses

26. © Advanced Media Productions AdvMediaProductions.com Google - Local Organic Web Results (10-box) 10-Box Results Organic Web Results Online Visibility and Advertising for Local Businesses

28. Social Media Marketing Online Visibility and Advertising for Local Businesses © Advanced Media Productions AdvMediaProductions.com

29. © Advanced Media Productions AdvMediaProductions.com The Return of Conversation in the Social Order Online Visibility and Advertising for Local Businesses LinkedIn

33. © Advanced Media Productions AdvMediaProductions.com Social Networking Sites Online Visibility and Advertising for Local Businesses

36. Mini-Feed Ads Wall Post Status Update Facebook Profile Online Visibility and Advertising for Local Businesses © Advanced Media Productions AdvMediaProductions.com

37. Facebook Pages Online Visibility and Advertising for Local Businesses © Advanced Media Productions AdvMediaProductions.com

38. © Advanced Media Productions AdvMediaProductions.com Facebook Groups Online Visibility and Advertising for Local Businesses

40. © Advanced Media Productions AdvMediaProductions.com Digital Asset Optimization Online Visibility and Advertising for Local Businesses

41. © Advanced Media Productions AdvMediaProductions.com Digital Asset Optimization – Hosted Content Google Crawl Online Visibility and Advertising for Local Businesses Web Site Hosted Video Podcasts Blogs Press Releases White Papers (PDF) Google Search Engine Images

42. © Advanced Media Productions AdvMediaProductions.com Digital Asset Optimization – Posted Content News/Tip Sheets/How To’s (Digg/StumbleUpon) PowerPoint Presentations (SlideShare.net) Posted Video (Video Sharing – YouTube) Posted Images (Image Sharing – Flickr) Press/News Releases (PR Web, BusinessWire, PRLeap) Online Visibility and Advertising for Local Businesses Posting

44. Twitter “Tweets” Online Visibility and Advertising for Local Businesses © Advanced Media Productions AdvMediaProductions.com Direct tweet Retweet General tweet (with shortened URL)

45. Twitter Custom Profile Online Visibility and Advertising for Local Businesses © Advanced Media Productions AdvMediaProductions.com

48. Louise Rijk Vice President of Sales and Marketing Advanced Media Productions 888-755-5151 x17 Twitter: @LouiseRijk www.AdvMediaProductions.com © Advanced Media Productions AdvMediaProductions.com Thank You! Online Visibility and Advertising for Local Businesses