The document discusses using internet marketing to build a business. It covers components of internet marketing like search engine marketing, social media marketing, and website development. It then focuses on local search optimization, including optimizing for Google maps and local organic and paid search results. Finally, it discusses digital asset optimization, social media like Twitter, landing pages, and tracking marketing results.

1. © Advanced Media Productions AdvMediaProductions.com Using Internet Marketing to Build Your Business Louise Rijk Vice President of Marketing and Sales Advanced Media Productions

3. © Advanced Media Productions AdvMediaProductions.com E-Mail Marketing Search Engine Marketing Affiliate Marketing Website Development & Landing Page Development Online Display Ad & Rich Media Advertising Social Marketing Online Reputation Management Photoshare/ Videoshare Social Networking Social Bookmarking Social News Podcasting/ Videocasting Business Blog Marketing Organic Universal Search PPC/Mobile Search Advertising Organic Image Search Shopping Comparison Search Engines Organic Video Search Other Organic Search Components of Internet Marketing Using Internet Marketing to Build Your Business

6. Organic Mobile Search Mobile Web Search Results Mobile Local Search Results © Advanced Media Productions AdvMediaProductions.com Using Internet Marketing to Build Your Business

7. Local Search © Advanced Media Productions AdvMediaProductions.com Using Internet Marketing to Build Your Business

9. © Advanced Media Productions AdvMediaProductions.com Google – Local Organic Web Results (10-box) Local 10-Box Results Local Organic Web Results Using Internet Marketing to Build Your Business

10. © Advanced Media Productions AdvMediaProductions.com Google – Local Web Results Results Without Geographic Modifier Local 10-Box Using Internet Marketing to Build Your Business

11. © Advanced Media Productions AdvMediaProductions.com Organic Local Search Results Google – Local Organic Map Results Using Internet Marketing to Build Your Business

12. © Advanced Media Productions AdvMediaProductions.com Google – Local Organic Map Results (Infobox) Organic Results (Infobox) No Link Using Internet Marketing to Build Your Business

15. © Advanced Media Productions AdvMediaProductions.com Google - PPC Local Business Ads PPC Local Business Ad Using Internet Marketing to Build Your Business

16. © Advanced Media Productions AdvMediaProductions.com PPC Business Ad (Infobox) Link to Site Google - PPC Local Business Ads (Infobox) Using Internet Marketing to Build Your Business

18. © Advanced Media Productions AdvMediaProductions.com Digital Asset Optimization Using Internet Marketing to Build Your Business

19. © Advanced Media Productions AdvMediaProductions.com Digital Asset Optimization – Hosted Content Google Crawl Using Internet Marketing to Build Your Business Web Site Hosted Video Podcasts Blogs Press Releases White Papers (PDF) Google Search Engine Images

20. © Advanced Media Productions AdvMediaProductions.com Digital Asset Optimization – Posted Content News/Tip Sheets/How To’s (Digg/StumbleUpon) PowerPoint Presentations (SlideShare.net) Posted Video (Video Sharing – YouTube) Posted Images (Image Sharing – Flickr) Press/News Releases (PR Web, BusinessWire, PRLeap) Using Internet Marketing to Build Your Business Posting

22. Twitter “Tweets” © Advanced Media Productions AdvMediaProductions.com Direct tweet Retweet General tweet (with shortened URL) Using Internet Marketing to Build Your Business

23. Twitter Custom Profile © Advanced Media Productions AdvMediaProductions.com Using Internet Marketing to Build Your Business

26. Traffic, Landing Page and Conversion Using Internet Marketing to Build Your Business © Advanced Media Productions AdvMediaProductions.com Landing Page Organic Search Email PPC Search Twitter Social Networks - Facebook - MySpace - LinkedIn - YouTube

27. - Focus on good content - Unique selling proposition, messaging, and call-to-action - Professional design - Consistent and structured layout, clean graphics, consistent use of typefaces and point sizes - Information architecture and usability - Findabilitiy - Build trust and credibility - Physical address, phone number, privacy statement, About page - Provide good user communications - Email, phone, contact form Web Sites/Landing Pages Using Internet Marketing to Build Your Business © Advanced Media Productions AdvMediaProductions.com

28. Ineffective Landing Page Using Internet Marketing to Build Your Business © Advanced Media Productions AdvMediaProductions.com

29. Effective Landing Page Using Internet Marketing to Build Your Business © Advanced Media Productions AdvMediaProductions.com

30. Tracking and Reporting Using Internet Marketing to Build Your Business © Advanced Media Productions AdvMediaProductions.com ROI Tracking Programs - Allows Marketers to Measure Results and Improve Conversion Across the Media Mix - Click-through rate by single source of all media - Sales by single source or all media - ROI by single source of all media Web Analytics Programs - Records the Customers’ Path Through the Web Site - Identifies Single-Page Views and Site Exits - Identifies Shopping Cart Abandonment Patterns and Where Prospects Bailed Out

31. Google Analytics Using Internet Marketing to Build Your Business © Advanced Media Productions AdvMediaProductions.com

32. Louise Rijk Vice President of Sales and Marketing Advanced Media Productions 888-755-5151 x17 Twitter: @LouiseRijk www.AdvMediaProductions.com © Advanced Media Productions AdvMediaProductions.com Thank You! Using Internet Marketing to Build Your Business