1. Online Shopping
Management Information
system- Flipkart
Presented By:
Bhupendra Kumar
Integrated M.Tech.

2. Introduction
 Flipkart is an Indian e-commerce company founded
by SACHIN BANSAL and BINNY BANSAL in
October, 2007.
 Started with initial capital of INR 4 lakh.
 Initially, they focused only on online sales of books
but later expanded to other products.
 Today as per Alexa traffic ranking, Flipkart is among
top 20 Indian websites and has been credited with
being India’s largest online book seller with over 11
million titles on offer.

3. Introduction
 Revenue INR1180 crore (US$200 million)
(FY 2012-13)
 Registered user about 10 million

4. EXPANSION OF FLIPKART
 2010- branched out to selling CDs, DVDs,
mobile phones and accessories, cameras,
computers, computer accessories and
peripherals
 2011- pens & stationery, other electronic items
such as home appliances, kitchen appliances,
personal care gadgets, health care products etc.
 2012 - added A.C, air coolers, school supplies,
office supplies, art supplies & life style products.
 Considered sometimes as Amazon of India

5. Acquisitions
 2010:WeRead, a social book discovery
tool.
 2011: Mime360, a digital content platform
company.
 2011: Chakpak.com, a Bollywood news
site that offers updates, news, photos and
videos.
 2012: Letsbuy.com, an Indian e-retailer in
electronics.

6. FLIPKART SUCCESS FORMULA
 Great Customer Service.
 Easy to use website.
 Hassle free payment system.
 Cash on delivery- Almost 60% of sales.
 COD created trust in minds of Indian Customer who were
always weary of making payment online.
 Focused on user experience-Only provide relevant
information.
 EMI option.
 30 days replacement policy.
 Only CSD having 24*7 customer support functioning .
 Prepaid wallet feature- Allow shoppers to store money
onsite and use it to purchase item, without having to reach
for their credit card cash for each transaction.
 Best GUI for digital products- provides comparison methods
among the products which most of the sites are lacking.

7. Flipkart has added a prepaid Wallet feature to its e-commerce platform
that allows shoppers to store money on the site and use it to purchase
items, without having to reach for their credit card for each transaction.
Prepaid Wallet feature

8. COMPARISON
 Some e-commerce sites like Homeshop18
provide free Shipping across all products on
its website while flipkart provide free shipping
on the products having costs more than 300/
 HS18 shows recently sold items.
 There are some commercial websites like
indiaplaza, landmark, bookadda and infibeam
that sells their books at lower price than that
of flipkart.

9. Market strategies
 Internet web strategy- Flipkart is using
Google AD, blogs, social networking such as
FB and twitter,YouTube for its expansion.
 Social media used as feedback mechanism.
 Face book likes -2,613,891
 Twitter followers- 116010(116k)


10. MotorolaTie-up
 Motorola Mobility owned by Google but now by
Lenovo, in an exclusive tie up with Flipkart
launched its budget Smartphone Moto G in India
on 5 February 2014.
 Response from online shoppers was overwhelming
which led to sale of more than 20,000 units within
hours of launch on Flipkart.
 After the Moto G successful debut launch, Flipkart
was looking for long term tie up with Motorola
Mobility. Moto G success story, led to an another
exclusive tie up between Flipkart & Motorola
Mobility launching its flagship Android Smartphone
Moto X on 19 March, 2014.

11. Challenges faced by flipkart
• The fact that highest number of orders
and sales get registered during
weekends proves to be tough at times
for logistics and customer service.
• The fact that we have to work 24 / 7
and the customer perceptions around it
also bring some difficulty (For example,
the customer places an order at 12 am
and counts the number of hours for
delivery right from then!)

12. weakness
 It should show the preview of books before
buying.
 Subscription to offer alert without
registering.
 Flipkart.com makes people wait days to
receive books that they can obtain instantly
from their neighborhood bookstores.
 It may have the option for delivery of
product on desire date.

13. RECOMMENDATIONS
Flipkart
 can start up city based library services wherein Flipkart
deliver us the books for a particular period of time.
 can create packages of products for a group of people ,
preferably for a group of college students or a group of
people living in the same locality ...that could give flipkart
fixed delivery stations.
 can look towards becoming a direct interface between
two customers who want to exchange 2nd
hand products.
 There is no customer loyalty yet. lowest price for the
same product on other websites.
 It should provide services at international levels.
 Claiming of vendors via a certificate that a particular
product has been given to Flipkart for its selling.
 Domain of the product delivery should be reachable to
remote areas.

14. Future Road Map
• They aim at 10 times growth, and eyes at $ 1Billion sales by
2015.
•They will look at bigger investments in their supply chain and
technology.
• Investment will be made in large warehouses and increased
automation of their process, so that the product is not delayed.
•They intend to enter in to various new categories and expand
their current categories as well.
• Everything except for groceries and automobiles will be
available on Flipkart in future.
•To go further in the value chain, Flipkart is looking at
associations with a larger number of suppliers and partners,
both nationally and internationally.

15. • Flipkart, the first billion dollar Internet company from
India(going by 2015 estimates )is by far the leading online store
in the nation.
• Now that Amazon is reportedly entering India in early 2012,
this news becomes even more significant, considering that
Amazon has previously, and unsuccessfully, tried acquiring the
company, with Flipkart demanding a very high buyout price.
•With online retail industry in India pegged to reach $1.5
billion (2015), sources suggest that e-commerce is just hotting
up in India and we may soon seen many more Internet
companies achieving similar success
Conclusion

16. references
 http://en.wikipedia.org
 www.business-standard.com
 www.flipkart.com
 The next web
 www.fecebook.com
 www.twitter.com