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Aashirvaad atta : Brand Communication
Aashirvaad success story as a backward integration from tobacco to FMCG company. includes every aspect of Marketing and brand building strategy of ITC limited. Includes ITC history of famous aashirvaad atta's success story of being the No 1 packaged atta in the industry. this project consists of the following main elements which are as follows: ITC's Brand elements, marketing programmes, brand building strategies, manufacturing, and competitors analysis
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