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The long tail for Interactive Marketing

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Erwin Huang
Erwin Huang

The document discusses Web 2.0 and creating unlimited market potential through long tail marketing strategies. It explains how focusing on niche audiences and niche products can open up vast new markets. It also discusses how conversions can be increased by delivering the right product or service to the customer, at the right time, in the right place, at the right price or value through easy user experiences. Specific examples discussed include marketing strategies for a store in Macao and the "Octopus Project".

1 of 19
Web 2.0 and creating unlimited market potential.. A presentation by erwin huang, erwin@fdlife.com eCMO Conference june 2008
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[object Object],Meet The user that wants it.. The Beatles song that never got published..
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[object Object],300 people buy.. The key is to buy.. The final conversion!! 10,000,000 people 3,000,000 people 50,000 people 1,000 people walkin
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[object Object],Vs Somewhere in the Pacific Ocean.. ?? Mongkok, Chung Yuen, one of highest rent per sq ft in the world
How much do you think this camera is worth at this moment? Olympus Diving Camera Ad..
 
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The long tail for Interactive Marketing

  • 1. Web 2.0 and creating unlimited market potential.. A presentation by erwin huang, erwin@fdlife.com eCMO Conference june 2008
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