The document compares the online presences of three magazines - Elle, Vogue, and Love. Elle adheres to its brand identity and features its top five most relevant stories first to engage audiences. Vogue has a minimalistic design with its masthead prominently displayed. It features seven categories and encourages audience participation through subscriptions. Love uses an unusual captivating image slideshow and lists stories by date rather than relevance. It encourages buzz around its next issue and audience participation through social media.