ELLE is the world's largest fashion magazine, published in 48 print editions and 44 websites globally. It was launched in Britain in 1985 and has unparalleled access to leaders in the fashion industry. The target audience is mostly women ages 18-49, with a median age of 37.7 and median household income of $70,055. Readers per copy is 5.24. ELLE magazine maintains a consistent pink and white color palette and elegant typography to convey femininity and brand identity. Images feature direct eye contact and simplistic black and white photos to seem traditional and classy.

1. GENERIC RESEARCH – 3
CASE STUDIES
Bonnie Grieve

2. ELLE – INFO
ELLE is the world’s biggest-selling fashion magazine.
It is the international authority on style, with 48 print editions worldwide and 44 websites.
Launched in 1985, British ELLE has unparalleled access to world-renowned designers,
celebrities, models, photographers, writers, columnists and stylists.
Total Audience
5,589,000 Women
5,176,000 Median
Age 37.7
Median HHI $70,055
Readers Per Copy 5.24
% COMP
Age 18-34; 44.0, Age 18-49; 73.3, Age 25-49; 52.2, Age 25-54; 60.6

3. ELLE
Genre conventions;
Typography and Layout; Masthead just under 1/3 of page single word
connotes intimacy and easily recognisable. Masthead generally largest
and boldest typography on cover reflecting iconic house style.
Typography; elegant, iconic, pink and white consistent colour palette to
convey purity and femininity.
Use of language; “be more Elle” – brand identity – superimposition of the
masthead – generic. Barcode enables institution to keep track of number
of issues sold.
Use of images; direct eye contact, simplistic, black and white – traditional
and classy
Intertextuality; wonder women alludes to fictional superhero appearing in
US comic books and film.
Representations; an older women represented as strong and

4. ELLE
- ‘Edgy’/80s vibe reflected through images and
strong eye makeup
-Headings written in red to stand out.
-Neat columns.
-The title of the magazine colour of black matches
up with the page numbers creating a sense of brand
familiarity.
-Fairly overwhelming collage of images in the
background – artsy – copy to the right describes
where all clothes/makeup featured can be purchased
from.