ELLE is the world's largest fashion magazine, published in 48 print editions and 44 websites globally. It was launched in 1985 and has a total audience of over 5 million women readers primarily between the ages of 18-49. ELLE magazine is known for its elegant yet iconic pink and white color palette, direct eye contact of models in black and white photos, and references to empowered "wonder women" in its representations of older, independent females.