Online PR Show - Using Digital PR To Enhance Your E-E-A-T Signals Amanda Walls

1. Using Digital PR To Enhance
Your E-E-A-T Signals
@amandajwalls
Amanda Walls
CEDARWOOD DIGITAL

2. 2022 was a pretty turbulent year
for updates and changes in the
land of Google…
#brightonseo

3. #brightonseo

5. And towards the end of the year,
the Quality Rater Guidelines got a
bit of a makeover…
#brightonseo

6. #brightonseo

7. #brightonseo

8. And we got a reminder of how
much Google values the key
principles of E-E-A-T
#brightonseo

9. Showcase our expertise
#brightonseo

10. Show that we know our
product/service
#brightonseo

11. Show that we can be trusted
#brightonseo

12. Prove we are experts in our field
#brightonseo

13. #brightonseo

14. On-Site Off-Site
What website
creators say about
themselves
What others say
about the website
or content creators
#brightonseo

15. #brightonseo

16. Undertake a brand search without your site
included:
Check for any external reviews (Google rates
external reviews highly):
#brightonseo

17. Digital PR plays a big role in building external
credibility, showcasing your expertise and
trust - even more so as it is being shown on
websites that aren’t your own - that’s why it
plays such a critical role in enhancing your
E-E-A-T signals
#brightonseo

18. 1. Thought Leadership
2. Newsjacking
3. Reverse Digital PR
#brightonseo

20. 1. Find An Expert Spokesperson
#brightonseo

21. Meet Angela…
#brightonseo

22. 2. Identify Their Expertise & Market
#brightonseo

23. Garden Centre
#brightonseo

24. 3. Create Solid Ways Of Working
#brightonseo

25. Activation
#brightonseo
Ideation Content
Quotes Sign-Off

26. 4. Undertake Proactive & Reactive
Thought Leadership
#brightonseo

27. Proactive
#brightonseo

28. Reactive
#brightonseo

29. 173 results
Success
#brightonseo

30. Success
#brightonseo

31. Success
#brightonseo

32. Success
#brightonseo

33. This wasn’t just about building
links, it was about building…
#brightonseo

34. Credibility & Trust
#brightonseo

35. Expertise
#brightonseo

36. Relevancy
#brightonseo

37. Reputation
#brightonseo

39. 1. News Listening
#brightonseo

40. #brightonseo

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46. Fictional Storylines
#brightonseo

47. 2. Source Expert Opinion &
Outreach
#brightonseo

48. Success
#brightonseo

49. Success
#brightonseo

50. Even better if you can use your
own clients’ data for something
that is trending.
#brightonseo

51. #brightonseo

52. Data Analysis
#brightonseo

53. Outcome
#brightonseo

54. Outcome
#brightonseo

55. Credibility & Trust
#brightonseo

56. Expertise
#brightonseo

57. Relevancy
#brightonseo

58. Reputation
#brightonseo

59. https://cedarwood.digital/blog/digital-pr-10-free-data-sources-to-help-you-land-solid-seo-links/
#brightonseo

60. #brightonseo

61. Why
#brightonseo
Data Sources
Up To Date Evergreen

62. Create A Data Hub
#brightonseo

63. Format
#brightonseo

64. Rank
#2
#3
#brightonseo

66. Success
DR90
#brightonseo

67. Success
DR84
#brightonseo

68. People started to use our survey
data in their articles & linked back
to the website.
#brightonseo

69. Expertise Shown
#brightonseo

70. Relevant Links
#brightonseo

71. Well-Established Publications
#brightonseo

72. The Gift That Keeps On Giving
#brightonseo

74. Use your expertise
#brightonseo

75. Think outside the box
#brightonseo

76. Keep client relevancy in mind
#brightonseo

77. Digital PR plays a key role in
enhancing your E-E-A-T.
#brightonseo

78. Thankyou!
@amandajwalls
Amanda Walls
CEDARWOOD DIGITAL