Isadora Design is a web design agency that was started in 2009 and specializes in branding, identity, and website design for B2B clients. The document outlines Isadora Design's approach, which includes building websites from scratch through extensive research, as well as trends in web design like responsive design. It then discusses competitors and establishes goals to increase Isadora Design's social media presence and brand awareness through a content marketing strategy focused on blogs, webinars, and social media campaigns.

1. ISADORA
DESIGN
S O C I A L M E D I A M A R K E T I N G
Alex Mathias, Dmitri Artamonov, Malena Iansiti, Gautam Saha

2. Web design agency started in 2009
Specialty Services
B2B – Branding / Identity & Website
Made from scratch
No Templates
ABOUT US
A B R I E F D E S C R I P T I O N

3. HANDCRAFTED
O U R A P P R O A C H
• Built from Scratch
Tailored to each brand
• Weeks of Research
Target audience, competitors, user flow analysis
• Highly Custom
Strategized with primary objectives in mind
• More Effective
Template websites can’t compete

4. Mission = Engaging + Effective
EXPANSION
L E T ’ S G O G L O B A L
Most recognizable web design agency in
the United States
Markets such as New York, Miami, Texas
Barcelona, London & Tokyo
Have also worked with a few International
Clients

5. TRENDS
I N T H E W O R L D O F D E S I G N
• Responsive Web Design - Layout that adjusts
based on the device.
• User Experience – Considering how the various
users will interact with a website.
• Illustration – Unique and memorable character
design to engage visitors.
• Minimalist Design – Keeping the overall design of
a website uber clean with little in the form of
distractions.

6. INFLUENCERS
A L S O O U R C O M P E T I T O R S
HUGE DAVID & GOLIATH
A digital design agency with a focus on
corporate partnerships to build digital
products and integrated marketing
campaigns. Past works include Google
Express, Zumba Active wear and Joe
Fresh.
Full service independent creative
agency. Focuses on branding and
advertisement for clients, not building
independent products. Past works
include #spreadtheluck, Kia showcase
with Lebron James and CA Lottery:
Power of Five.
BLUE FOUNTAIN LUDLOW & KINGSLEY
Digital agency with a focus on website
design, online marketing and mobile
app development for corporate clients.
Clients include P&G, AT&T and NASA.
Design agency with a focus on digital
experiences, including physical
product design & branding. Primarily
deals with web campaigns for their
clients. Past websites include Central
Market, Parachute and Moon Juice.
H
D&G
BF
L&K

7. SOCIAL FOOTPRINT
I N F L U E N C E R S ’ S O C I A L E F F O R T S
53%
37%
6%
4%
TWITTER
FACEBOOK
INSTAGRAM
LINKEDIN
• Biggest in Twitter/Facebook
• Little creation and contribution is happening
• Slow trend towards image-sharing social networks
• Image & design sharing has greater traction than
text-based social media channels (e.g. Instagram
vs. Twitter)

8. GOALS
W H A T – H O W - W H E N
Establish Isadora Design as a Leading Web Design
Agency
Social Media Strategy to achieve high ROI
Investment in Content through Blogs, Webinars &
Slideshares
Plan for Campaign to launch in Q1 2015

9. OBJECTIVES
S M A R T
1) Increase Social
Media Community
across identified
channels
2) Increase Video
Content through
Webinars
1) Create Content
Marketing
Calendar
2) Monitor
Daily/Weekly/
Monthly Trends
1) Build Team to
Develop Content
2) Engage Clients
for Hosting
Webinars
1) Showcase
Expertise in
Web Design
2) Demonstrate
Business
Outcomes for
specific Verticals
1) By 3-15 Increase
Pinterest and
LinkedIn by 50%
2) Increase Effective
Tweets by 50% for
all of 2015

10. MESSAGE
A W A R D W I N N I N G D E S I G N
Isadora Design - Creating
engaging and effective
brand and web experiences
for businesses worldwide.

11. MVP’S
M O S T V A L U A B L E P L A T F O R M S
BLOGS WHITE PAPERS SLIDESHARES WEBINARS
Invest
50%
Half of all resources invested in
weekly educational blogging
showcasing industry expertise
]
Invest
15%
Produce relevant and interesting
content for professionals to read
and learn more
[
Invest
15%
Connect with potential clients
through engaging slides-hares
that encourage direct dialogue
]
Invest
20%
Create powerful video content
directly from Agency President
and Founder
[

12. LET’S BE SOCIAL!
E F F E C T I V E C A M P A I G N S
PINTEREST LINKEDIN TWITTER PRIZES
The contest would ask Pinterest
users to create new boards and pin
their ideas.
Content from the boards may also
be used on LinkedIn in the form of
slide-shares and within Design
groups.
#ISADORADESIGNME hashtag
would be used by contestants and
would automatically get tweeted
about daily
The winner(s) would receive free
business website consulting and
another free service if they sign up
to become a client.

13. ENGAGE
W H Y T H I S I S I M P O R T A N T
PINTEREST LINKEDIN TWITTER
Promote the sharing of design
content and increase followers
Increase brand awareness
across various industries
Link back to blog posts and
other creative content created

14. THE
END
S O C I A L M E D I A M A R K E T I N G
Alex Mathias, Dmitri Artamonov, Malena Iansiti, Gautam Saha