1. How Google´s MUM
will change SEO and
PPC Optimization
Veronika Höller| CompuGroup Medical
SLIDESHARE.NET/VeronikaHller1
@HollerVeronika

2. Hi my Name is Veronika
I´m a Senior SEO Manager
CGM Medical
#brightonSEO @HollerVeronika

3. Digital alien
#brightonSeo @HollerVeronika

4. Why am I talking
about Google MUM?
#brightonSEO @HollerVeronika

5. We`re rebuilding
the SERPS
#brightonSEO @HollerVeronika

6. MUM 1000x
stronger than
BERT!
#brightonSEO @HollerVeronika

7. 75 languages
#brightonSEO @HollerVeronika
Relationship between
content types…

8. Graphics
#brightonSEO @HollerVeronika
Video
content
Audio

9. … and includes foreign
language content in the
results.
#brightonSEO @HollerVeronika

10. Now it`s time to start a
conversation with your
User
#brightonSEO @HollerVeronika

11. My
challenge?

12. To take a traditional
company into the
digital universe

13. CGM Medical v MUM
The optimization
journey begins…
#brightonSEO @HollerVeronika

14. (moving away from Getty
Images…)
#brightonSEO @HollerVeronika
We started to create
our own images for our
website

15. Images are more important
to MUM than before
#brightonSEO @HollerVeronika

16. Screenshots of our
Product or service
#brightonSEO @HollerVeronika

17. What have we achieved?
more Clicks on images
better rankings
#brightonSEO @HollerVeronika

18. Next Challenge Audio
Audio now more important
to MUM
#brightonSEO @HollerVeronika

19. #brightonSEO @HollerVeronika
CGM Podcast

20. What have we achieved?
We had our own
Podcast series
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21. Next Challenge Videos
MUM understand videos
much better
#brightonSEO @HollerVeronika

22. What have we achieved?
We produce different video types
for the platforms
#brightonSEO @HollerVeronika

23. MUM v Content
#brightonSEO @HollerVeronika

24. #brightonSEO @HollerVeronika
Box: Things to know

25. Box: Refine the search
#brightonSEO @HollerVeronika

26. Box: Broaden this search
#brightonSEO @HollerVeronika

27. Navigational
Transactional
Informational
#brightonSEO @HollerVeronika

28. Started optimizing our
content
#brightonSEO @HollerVeronika

29. Our pages tell a story
#brightonSEO @HollerVeronika

30. We want the first
and the last Click
#brightonSEO @HollerVeronika

31. What have we achieved?
CR has increased 25% on SEO
& 12% PPC site
#brightonSEO @HollerVeronika

32. PPC & SEO
strategy

33. conducts influencer marketing
is active on social media
has YouTube channels
CGM Podcast
#brightonSEO @HollerVeronika
CGM Medical

34. creates efficient, short
product videos
Uses own product photos
#brightonSEO @HollerVeronika

35. #brightonSEO @HollerVeronika
We work together with
our marketing teams
worldwide

36. We are still at the
beginning…
to be
continued….

37. #brightonSEO @HollerVeronika Senior SEO Manager Veronika Höller CompuGroup Medical
Thanks for
your Attention
I would be happy to
connect with you